VIDHI NARULA

**** ****** ****, **********, **

647-***-**** adst3n@r.postjobfree.com

www.linkedin.com/in/vidhi-narula/

EDUCATION

Master of Business Administration, Co-op Expected Completion: December 2024 DeGroote School of Business, McMaster University, Burlington, ON Bachelor of Business Administration, Banking & Insurance September 2020 Guru Gobind Singh Indraprastha University, Delhi, India

• GPA: 8.9/10

WORK EXPERIENCE

Analyst

Publicis Media, Delhi, India October 2020 – July 2022

• Achieved “Rookie of the Quarter” Award for being the most proactive new-joiner and adept learner

• Analyzed data for programmatic advertising campaigns from multiple DSPs and ad servers into reports and presented actionable insights for offshore US & Canada teams

• Effectively implemented 15 media plans for campaign setups and management, reporting, and trafficking for 7+ clients in different industries

• Trained 30+ new joiners about team processes, workflow, and DSP platforms

• Represented a team of 12 members at various project onboarding meetings with management and clients

• Engaged in self-training and upskilling programs for Search and Social advertising and provided effective solu- tions to shared case problems

• Initiated documentation of process changes lucidly for future reference

• Designed event mailers and hosted organization-wide events to encourage work-life balance among employ- ees

Content Marketing Intern

Mozocare, Delhi, India April 2020 – July 2020

• Planned content strategy and development of 75+ articles, blogs, and posts on healthcare for the company website

• Curated 4 articles that got listed on the first result page of Google search in collaboration with the digital team

• Led content team of 3+ members into timely delivery of all content within a short span Marketing & Sales Intern

Ageas Federal Life Insurance, Delhi, India June 2019 – August 2019

• Marketed products and performed personal selling of 3 insurance products

• Assisted in acquiring new customers and maintained good rapport with existing ones CAREER RELATED SKILLS

• Technical fluency in Demand Side Platforms of The Trade Desk, DV360, Xandr, and Verizon

• Adept with the use of Project Management tools of JIRA and Asana

• Proficient in MS Office tools of Excel, Word, PowerPoint, and Outlook

• Understanding and usability of Campaign Framework tool, Innovid, DCM, and Prisma

• Graphic Designing on Canva

VOLUNTEER AND COMMUNITY ACTIVITIES

Initiator, Covicare Campaign, Delhi, India April 2021 – June 2021

• Developed and organized a social-media campaign to assist covid affected patients to find the right covid-care resources during the catastrophic wave in Delhi

Vidhi Narula – PAGE 2

adst3n@r.postjobfree.com

Volunteer, UMEED NGO, Delhi, India March 2019 – May 2019

• Volunteered in the “Knowledge for All” program to assist 11 children in slums with academics and create awareness about hygiene & sanitation

• Assisted in organizing awareness campaigns about self defense and drug abuse among the children ACTIVITIES AND INTERESTS

• Tarot Card Reader, practitioner, and content creator

• Calligrapher, enjoy writing and designing quotes

Contact this candidate