VIDHI NARULA
**** ****** ****, **********, **
647-***-**** *******@********.**
www.linkedin.com/in/vidhi-narula/
EDUCATION
Master of Business Administration, Co-op Expected Completion: December 2024 DeGroote School of Business, McMaster University, Burlington, ON Bachelor of Business Administration, Banking & Insurance September 2020 Guru Gobind Singh Indraprastha University, Delhi, India
• GPA: 8.9/10
WORK EXPERIENCE
Analyst
Publicis Media, Delhi, India October 2020 – July 2022
• Achieved “Rookie of the Quarter” Award for being the most proactive new-joiner and adept learner
• Analyzed data for programmatic advertising campaigns from multiple DSPs and ad servers into reports and presented actionable insights for offshore US & Canada teams
• Effectively implemented 15 media plans for campaign setups and management, reporting, and trafficking for 7+ clients in different industries
• Trained 30+ new joiners about team processes, workflow, and DSP platforms
• Represented a team of 12 members at various project onboarding meetings with management and clients
• Engaged in self-training and upskilling programs for Search and Social advertising and provided effective solu- tions to shared case problems
• Initiated documentation of process changes lucidly for future reference
• Designed event mailers and hosted organization-wide events to encourage work-life balance among employ- ees
Content Marketing Intern
Mozocare, Delhi, India April 2020 – July 2020
• Planned content strategy and development of 75+ articles, blogs, and posts on healthcare for the company website
• Curated 4 articles that got listed on the first result page of Google search in collaboration with the digital team
• Led content team of 3+ members into timely delivery of all content within a short span Marketing & Sales Intern
Ageas Federal Life Insurance, Delhi, India June 2019 – August 2019
• Marketed products and performed personal selling of 3 insurance products
• Assisted in acquiring new customers and maintained good rapport with existing ones CAREER RELATED SKILLS
• Technical fluency in Demand Side Platforms of The Trade Desk, DV360, Xandr, and Verizon
• Adept with the use of Project Management tools of JIRA and Asana
• Proficient in MS Office tools of Excel, Word, PowerPoint, and Outlook
• Understanding and usability of Campaign Framework tool, Innovid, DCM, and Prisma
• Graphic Designing on Canva
VOLUNTEER AND COMMUNITY ACTIVITIES
Initiator, Covicare Campaign, Delhi, India April 2021 – June 2021
• Developed and organized a social-media campaign to assist covid affected patients to find the right covid-care resources during the catastrophic wave in Delhi
Vidhi Narula – PAGE 2
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Volunteer, UMEED NGO, Delhi, India March 2019 – May 2019
• Volunteered in the “Knowledge for All” program to assist 11 children in slums with academics and create awareness about hygiene & sanitation
• Assisted in organizing awareness campaigns about self defense and drug abuse among the children ACTIVITIES AND INTERESTS
• Tarot Card Reader, practitioner, and content creator
• Calligrapher, enjoy writing and designing quotes