Manager Assistant Service Representative

Toni Anne DeCola

*** ****** **. ********, ** **223 *******@*******.*** 714-***-****

Recent college graduate with 20+ year’s food broker experience and a strong analytic and customer service background

Business Insights

Forecasting

Customer Deductions

Satori SPINS, IRI & Nielsen Expertise

Pricing Strategy

Customer Contracts

Category & Business Reviews

Trade Spending/ROI

Retail Sales

PROFESSIONAL EXPERIENCE

Acosta, Inc. 2010-present

Sr. Analyst, Business Intelligence, Natural Specialty Division

Fact based business insight expertise for specific Acosta/Impact Natural Specialty represented clients

Collaborate with sales teams and develop business insights for business reviews by analyzing data toward business improvements and growth

Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company

Provide analytical insights for Clients, Customers, and Business Development Managers through the use of IRI, SPINS and Nielsen or any customer-specific data sources

Sr. Analyst, Business Intelligence, COE (1 year contract)

Contracted to work directly with MARS Foods to assist in the rebrand of Uncle Ben’s to BEN’S Original and monitor sales for Seeds of Change

Develop sales tracking, such as…UPC transition tracking to track sales, distribution, and velocity to follow the build of BEN’S Original

Build out price lists, sales sheets, shipment reporting and void reports

Collaborate with MARS Foods and Acosta Business Managers and prioritizing information to support the rebrand goals of BEN’S Original

Sr. Analyst, Business Intelligence

Fact based business insight expertise for specific Acosta represented clients (Crystal Farms and Sunny Delight, along with any ad-hoc reporting or presentations needed) across all non-national West Coast, Central, Southern and East Coast retailers

Collaborate with sales teams and develop business insights for business reviews by analyzing data and providing “Credible Persuasion for Positive Change” toward business improvements and growth

Define major business opportunities by prioritizing information to support the goals of our Clients, Customers, and Company

Provide analytical insights for Clients, Customers, and Business Development Managers through the use of IRI and Nielsen or customer-specific data sources

Business Manager Assistant

Developed, maintained and updated sales planners/promotional planning systems, using post-event analysis to help grow share and reduce trade spend

Managed deductions for Pinnacle Foods (#5 client at Acosta) and was able to reduce overall outstanding deductions to 2% of total sales

Maintained and updated all relevant product data such as APL, New Item Entry store codes, pricing, CDP pricing, Client and Customer Data

OCHA Credit Union (Orange County Health Affiliates) – Orange, CA 2005 – 2008

Marketing/Business Development Rep/Executive Assistant

Generated new business and acquired new profitable business relationships (members)

Worked with the Managers and the Operations Department to design and develop member solutions and work to ensure the solutions are implemented to meet the members’ needs

Assisted President/CEO and COO with special projects as needed

Member Service Representative Supervisor

Managed and supervised daily activities of five Member Service Representatives

Determined workflow and scheduling

Implemented operational polices and procedures

Bank Secrecy Act (BSA) Officer which includes keeping the Credit Union compliant with all State and Federal regulations

Care Credit (GE Consumer Finance) – Costa Mesa, CA 2004 – 2005

Sales Support

Oversaw all literature distributed to the doctors

Maintained collections for the doctors’ enrollment fees

Maintained written leads from doctors and input information into the internal sales system (OnContact)

Back up for all doctor enrollment applications (PPA) processing

EVH – USA (Esker Water) 2002 – 2003

Sales Support/Office Manager

Provided Sales Support to the Vice President of Sales, three Regional Sales Managers, National Sales Manager and Special Projects Manager

Managed all aspects of customer service, inbound and outbound orders and customer deductions

Managed, coordinate and attended trade shows, special events and in-store demonstrations

Provided IRI data as needed

Advantage Sales & Marketing Southern California – Irvine, CA 1998 – 2002

Sales Analyst

Provided Sales Analytical Support within the Convenience Confection Department

Responsible for creating weekly sales reports by exporting them from the Genisys Sales Reporting System and transferring them onto an Excel Format

Created business reviews, holiday specific presentations and coordinated trade shows

Brand Development Assistant

Provided administrative and brand support to the Department Vice President and the Business Managers

Ran daily sales reports, exporting them from Genisys Sales Reporting System and transferring onto an Excel format

Created new item report, sales presentations and monitored weekly price surveys

Brand Assistant Club Sales Division

Managed Costco Wholesale’s warehouse inventories for Hebrew National for the East and West Coast Regions

Managed and recapped monthly surveys for Crystal Geyser, Hebrew National and Clients/Brands within the Club Division

Assisted with buying information sheets, pricing, sample orders, delivery information

Kelley-Clarke, Inc. (Acosta Sales & Marketing) – Diamond Bar, CA 1988 –1998

Category Analyst Frozen Food Division

Claims Coordinator, Club/Mass Merchandising

Business Manager Assistant, Grocery/Clorox Division

EDUCATION

Bachelor of Science, Business Management - University of Phoenix, Diamond Bar, CA

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