KEITH FLEMMING

CREATIVE DIRECTION • DESIGN DIRECTION • ANY DIRECTION

RESUME / PORTFOLIO

PROFILE

I have over 20 years of hands-on experience in brand marketing, graphic design, and project management in most media (print, web, mobile, outdoor, and more). My role in creating successful communication initiatives for companies small, large, and everything in-between can be described as, Impressive.

Hi-tech, low-tech, no-tech, I have been fortunate to help tell stories with teams of people who are passionate about what they believe in. Learning stories, packaging them, and getting them to the right audience is incredibly satisfying. Where is the best place to make this happen? An environment where collaboration, contribution, and problem solving with a group of people with common goals in mind has no limits.

My experience in the marketing landscape has brought me to a wonderful place of understanding communication on a nurturing level. Whether I am involved in managing internal, or external, projects, and resource teams in a structured and harmonious manner, or discovering a new brand voice that screams to be heard, I relish the challenge and opportunity to be part of a next positive endeavor. PROFILE

Expedia, 2015 – 2021

In-house Design Director

During my time at Expedia my primary roll was leading Design teams for all external and internal marketing efforts. Part of that responsibility required managing the global image library which include all photography and subsidiary logo and branding assets. My main client was Classic Vacations Inc., where I managed all marketing and

branding projects for Director level stake holders. I regularly developed, from concept to completion, ongoing (seasonal and tactic specific) projects such as: Brochures

Web Ads campaigns

Web banner campaigns

Email campaign

Social media graphics an campaigns

Landing pages

UI components

PPT templates

Interior design elements

Safeway, 2014 – 2015

Senior Art Director

In the corporate marketing department at Safeway I worked with the Creative Director and other senior staff to develop all advertising for print, direct mail, web marketing campaigns and all in-store signage. A facet of my job was also to work with photographers, Illustrators, and media vendors nation wide to develop and produce the appropriate materials in a fast-paced retail focused environment.

Apple, Inc. (Through Schawk), 2011 – 2012

Content Production Manager

I was a Content Production Manager for Apple retail stores worldwide. Working closely with content producers and content traffic teams, I helped ensure the successful roll-out of product launches. My role included the following:

- Matrix and digital asset management

- Localization of assets (worldwide)

- File management and archiving

- Process and workflow improvement

Independent Brand Consultant, San Jose, CA 2009 – 2011 Working with teams of writers, designers, programmers and account managers, I helped to ensure brand standards and messaging were maintained and executed efficiently and on scope for:

– Cisco

– Plantronics

– Synaptics

– Adara Networks

– Hacienda Science Magnet School

– At Home Pet care

EXPERIENCE

Pacifico, Inc., San Jose, CA 2006 – 2009

Design Director and Brand manager

While at Pacifico, I worked with a team of writers, programmers and account managers to develop marketing and branding materials for various clientele. Many of the clientele were start-ups. In those situations I was involved in developing company and product naming along with brand standards and brand voice guidelines.

Liquid Agency, Inc., San Jose, CA 2005 – 2006

Senior Designer studio production designer

I was brought on at Liquid Agency to design and produce marketing assets and materials for their corporate clientele. I worked closely with outside corporate marketing depart- ments to ensure the efforts Liquid were tasked with adhered to all brand and style guidelines, while at the same time pushed the boundaries of interpretation.

I also managed vendor relations for all production of retail display development, custom printing and fabrication, and one-off prototyping.

Client list includes:

- Visa

- Intel

- Logitech

- Microsoft

Intercept Media, Inc., Campbell, CA

2000 – 2004

An advertising and marketing company.

Principal, Creative Director, and

Transformation Consultant

As a Principal and Creative Director at Intercept Media my role was to work with, and lead, creative groups within our company and, when needed, for our clientele. One of my goals in my role was to make sure we stayed relevant in the “liquid landscape” of technological, cultural, and social change.

As part of alI sales efforts, I was the lead on pitching new accounts and managing budgets and vendors.

Creative i Advertising & Interactive

Media, Palo Alto, CA 1998 – 2000

Senior Design Director

I was brought on at Creative i to design and produce marketing assets and materials for their corporate clientele. I focused mainly on trade show events, custom short run projects, and establishing identities for clientele sub-brands. Accademics:

San José State University, San Jose, CA

Bachelor of Science, Design and Marketing

INTERACTIVE

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PACKAGING/RETAIL

ENVIRONMENT

PRINT ADS

Better together

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to g away from it a

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Golf is an art.

It deserves the perfect canvas.

PRINT COLLATERAL

INFOGRAPHICS

Thank you!

Keith Flemming

5583 Sunny Oaks Drive

San Jose, CA. 95123

E: adsj68@r.postjobfree.com

C: 408-***-****

H: 408-***-****

UX, UI, figma,

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