Production Designer Creative Director
Resume:
KEITH FLEMMING
CREATIVE DIRECTION • DESIGN DIRECTION • ANY DIRECTION
RESUME / PORTFOLIO
PROFILE
I have over 20 years of hands-on experience in brand marketing, graphic design, and project management in most media (print, web, mobile, outdoor, and more). My role in creating successful communication initiatives for companies small, large, and everything in-between can be described as, Impressive.
Hi-tech, low-tech, no-tech, I have been fortunate to help tell stories with teams of people who are passionate about what they believe in. Learning stories, packaging them, and getting them to the right audience is incredibly satisfying. Where is the best place to make this happen? An environment where collaboration, contribution, and problem solving with a group of people with common goals in mind has no limits.
My experience in the marketing landscape has brought me to a wonderful place of understanding communication on a nurturing level. Whether I am involved in managing internal, or external, projects, and resource teams in a structured and harmonious manner, or discovering a new brand voice that screams to be heard, I relish the challenge and opportunity to be part of a next positive endeavor. PROFILE
Expedia, 2015 – 2021
In-house Design Director
During my time at Expedia my primary roll was leading Design teams for all external and internal marketing efforts. Part of that responsibility required managing the global image library which include all photography and subsidiary logo and branding assets. My main client was Classic Vacations Inc., where I managed all marketing and
branding projects for Director level stake holders. I regularly developed, from concept to completion, ongoing (seasonal and tactic specific) projects such as: Brochures
Web Ads campaigns
Web banner campaigns
Email campaign
Social media graphics an campaigns
Landing pages
UI components
PPT templates
Interior design elements
Safeway, 2014 – 2015
Senior Art Director
In the corporate marketing department at Safeway I worked with the Creative Director and other senior staff to develop all advertising for print, direct mail, web marketing campaigns and all in-store signage. A facet of my job was also to work with photographers, Illustrators, and media vendors nation wide to develop and produce the appropriate materials in a fast-paced retail focused environment.
Apple, Inc. (Through Schawk), 2011 – 2012
Content Production Manager
I was a Content Production Manager for Apple retail stores worldwide. Working closely with content producers and content traffic teams, I helped ensure the successful roll-out of product launches. My role included the following:
- Matrix and digital asset management
- Localization of assets (worldwide)
- File management and archiving
- Process and workflow improvement
Independent Brand Consultant, San Jose, CA 2009 – 2011 Working with teams of writers, designers, programmers and account managers, I helped to ensure brand standards and messaging were maintained and executed efficiently and on scope for:
– Cisco
– Plantronics
– Synaptics
– Adara Networks
– Hacienda Science Magnet School
– At Home Pet care
EXPERIENCE
Pacifico, Inc., San Jose, CA 2006 – 2009
Design Director and Brand manager
While at Pacifico, I worked with a team of writers, programmers and account managers to develop marketing and branding materials for various clientele. Many of the clientele were start-ups. In those situations I was involved in developing company and product naming along with brand standards and brand voice guidelines.
Liquid Agency, Inc., San Jose, CA 2005 – 2006
Senior Designer studio production designer
I was brought on at Liquid Agency to design and produce marketing assets and materials for their corporate clientele. I worked closely with outside corporate marketing depart- ments to ensure the efforts Liquid were tasked with adhered to all brand and style guidelines, while at the same time pushed the boundaries of interpretation.
I also managed vendor relations for all production of retail display development, custom printing and fabrication, and one-off prototyping.
Client list includes:
- Visa
- Intel
- Logitech
- Microsoft
Intercept Media, Inc., Campbell, CA
2000 – 2004
An advertising and marketing company.
Principal, Creative Director, and
Transformation Consultant
As a Principal and Creative Director at Intercept Media my role was to work with, and lead, creative groups within our company and, when needed, for our clientele. One of my goals in my role was to make sure we stayed relevant in the “liquid landscape” of technological, cultural, and social change.
As part of alI sales efforts, I was the lead on pitching new accounts and managing budgets and vendors.
Creative i Advertising & Interactive
Media, Palo Alto, CA 1998 – 2000
Senior Design Director
I was brought on at Creative i to design and produce marketing assets and materials for their corporate clientele. I focused mainly on trade show events, custom short run projects, and establishing identities for clientele sub-brands. Accademics:
San José State University, San Jose, CA
Bachelor of Science, Design and Marketing
INTERACTIVE
Paint
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AINT PROS
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IT INFRUSTRUCTURE BASICS
PACKAGING/RETAIL
ENVIRONMENT
PRINT ADS
Better together
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while you’re g ting away
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Golf is an art.
It deserves the perfect canvas.
PRINT COLLATERAL
INFOGRAPHICS
Thank you!
Keith Flemming
5583 Sunny Oaks Drive
San Jose, CA. 95123
E: *****.*********@*****.***
C: 408-***-****
H: 408-***-****
UX, UI, figma,
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