Growth Marketer, Content Creator, Customer Success Specialist
Resume:
Julia
Stocki Growth and Retention Marketer with experience in coordinating daily reporting and analyzing activities, driving business growth, penetrating new markets, and growing new product lines through integrated content marketing and business development strategies. Record of identifying and capturing opportunities to gain market share, grow demand, elevate brands, and engage target customers. Proven ability to study market, customer, and competitor trends, define business opportunities, craft growth strategies, and lead multi-channel campaigns that produce bottom-line results. Thrives in dynamically changing environments requiring focused decision making. Personal passions include content creation for social media and slow fashion. Experience
Summary
GIBLIB Growth and Retention Marketer
-Developed and executed a subscription retention strategy that utilizes best practices with the goal of retaining subscribers.
-Managed customer success team while collaborating with sales, marketing, and tech team to design a complete sales pipeline for B2C and B2B clients .
-Launched loyalty program, referral program, and upgrade program to increase CAC and LT V
-Leveraged data to develop new messaging strategies and continually optimize campaign performance .
-Utilized tracked data and reports of customer behavior to guide critical decisions with executive team.
-Developed campaigns to drive engagement with the platform to improve annual renewal rate by 20%. July 2020 - July 2022
Video Editor
-Edited engaging educational long-form content that met strict brand standards.
-Created motion graphics to enhance the credibility of the product .
-Oversaw video content of colleagues to ensure impeccable quality before release .
-Worked on production set with esteemed educators at major institutions to film and design set. August 2018 - July 202 0
CRM Manager
-Improved early subscription retention by 30% with automated onboarding campaign based on customer personas .
-Handled all customer inbound messages using CRM to ensure client satisfaction and upgrade accounts .
-Developed relationships with the community to build enthusiasm and knowledge of the platform.
-Produced email campaigns to drive traffic to new content and platform features .
-Collected user feedback through surveys and interviews for product improvement. July 2020 - July 2022
Social Media Manager
-Developed multi-channel social strategy to compel our target audience, improve SEO, and highlight new product s
-Created trailers and highlight reels for platform releases to drive utilization and repurpose content .
-Determined what footage and copy would be selected to appear on social platforms .
-Constructed and maintained daily posting schedule across multiple platforms including Instagram, Facebook, Twitter, and Youtube .
-Responsible for the brand voice and aesthetic through content creation. August 2018 - July 202 0
Applied Dynamic Solutions Graphic Design Intern
-Developed skills in UX and UI design .
-Designed websites, logos, and company branding .
-Created motion graphics with Adobe Photoshop and Illustrator. June 2016 – August 2016 / June 2017 – August 2017
Laural Home Graphic Design Intern
-Produced mockup designs on products through Adobe Photoshop and Illustrator .
-Designed company website to best represent products .
-Staged products in digitally created environments. May 2016 – June 201 6
Contact
*************@*****.***
linkedin.com/in/juliastocki
Education
BFA Art and Design
Fashion History and
Photography
University of Michigan 18’
Institut de Catholique de Paris 17’
Skills
Customer Relationship Management
Market Research and Analysis
Marketing
UGC
New Product Launches
Project Management
TikTok Content Creation
Lead Generation
Social Media Management
Revenue Generation
Strategic Planning
Adobe Premiere and Photoshop
Competitive Market Growth
Graphic Design and Video Editing
Google Analytics
Customer Success
Hubspot
Microsoft Office
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