Sales Operations Specialist

Susan Karen

Operations/Sales/Marketing/Revenue Specialist

Sugarloaf, FL 33042

**********@*****.***

305-***-****

Work Experience

Sales/Marketing/Revenue/Operations Specialist

A motivated and proven leader to execute strategic sales and secure strong top line revenues. Will utilize a business plan against a defined hotel budget to maximize revenues through direct sales, marketing e-commerce channels, public relations and community partnerships. A focus on Domestic and International market penetration to achieve growth in both transient and group markets

Commitment to building a social media and online presence Revenue, Digital/Marketing with over 25 years of experience Solid, steady increased market share within all markets Effectual Action plans, budgets, creative customer proposals All Property Management Systems, Rate 360,

Delphi/ Sales Pro

The Saint Hotel (Key West, FL) Consultant, Director of Sales, Marketing & Revenue Management Pre Opening

• Promoted, Positioned too upscale Transient Market at solid Rev Par

• Set hotel up for distribution with Social/ market, Weddings, mid week groups, Tour Operators, / Consortia's all domestic, and European GDS

• Developed collateral

• Developed enchanting social media presence as it pertains to our town Doubletree by Hilton (Key West) Senior Group Sales Manager

• Versed in all PMS, CRS and all Catering programs handled all group reservations

• Focused Sales and PRICING process

• Proactive sales efforts to achieve maximum revenue return from key accounts

• Maintained property relationships with key accounts

• Firm relationships with decision makers closing quality accounts

• Working knowledge within upscale Travel affiliate market

• Intimate with Incentive and Leisure markets as it relates to the Keys

• Local community engagement, solid corporate business relationships

• Participates with all associates and department heads to achieve goals

• Public Relations events from conception to completion with detailed precision Silver Palms Inn (Key West): General Manager/Director of Sales and Marketing

• Established business via contracts with leisure and group specialists

• Successfully worked with all departments, Housekeeping, Front Office, and Food/ Beverage

• Focused, hands on attention to providing a quality guest experience

• Responsible for all sales /marketing actions associated with growing the hotels Rooms revenue

• Managed Public Relations initiatives, Extended our reach via special events and partnerships

• Utilized unique sales skills to engage new business daily with long time Travel specialist clients

• facilitated all Local/and domestic events and affiliated business organizations

• Directed sales within transient and group markets, effectively minimized dependency on all OTAs.

• Established E -commerce accounts and rate ceilings

• Effective sales/customer relations utilizing strong communication skills Claridge Hotel: General Manager/Director of Sales & Marketing, Miami Beach

• Developed sales campaigns and quarterly promotions to generate leads, and increase market share

• Established and supported all High end Leisure/Group business Supervisory employees in accordance with the organizations policies

• introduced the Production Market to the property

• addressed all complaints, resolved problems within staff, and with guests

• Effectual in Front Office and Housekeeping

Savoy Hotel: Director of Sales & Marketing, Ocean Drive, and Miami Beach Successfully managed all Marketing as it pertained to achieving and exceeding sales budget

• created all social media that delivered an exciting and memorable visual

• Established profitable & effective

• Sales programs through in depth sales and marketing plan

• Maintained sales awareness throughout property

• Ensured customer satisfaction via hands on selling and managing arrivals

• Developed and promoted group & consumer programs, packages, on line programs Town House Hotel, Miami Beach, FL: Director of Sales & Marketing

• Opened High End Boutique Property, positioned, assumed all Sales/ Revenue Management duties

• Birthed Strategic Public Relations Events, with Infamous Agencies and leaders.

• Specialist/European and Domestic Consortia, Hired Design Hotels, Ensuring European Partnering nee

• Successfully penetrated the all markets grew this segment 100% first two quarters

• Effectually contracted with high revenue generating accounts Grand Key Resort, Key West, FL: Director of Group Sales

• Penetrated Group and Leisure market

• Established and implemented Group Sales action plans

• Negotiated and closed contracts, interfacing with Food and Beverage

• Effectively Developed relationships with my clients reflecting positively on property

• Responsible for planning day- to day operations of group sales division

• Prepared Marketing and advertising plans, and annual budget for group market

• produced a profitable group operation, met and exceeded budget HOLIDAY INN BEACHSIDE, Key West, FL: Director of Sales and Marketing

• successfully networked large Transient and Group business alliances

• Researched, evaluated and implemented strategic group plan for each market

• Interfaced with top producing agents and emerging markets to create personal alliances

• Achieved budgeted room night revenue

• Developed strategic marketing plans and performed daily, weekly and period end market analysis

• consistently surpassed revenue goals and always stayed in my budget parameter Key Largo Resorts: Director of Sales Marriott Bay Beach,

• Potent sales within Small Group, Incentive, FIT, Leisure, Corporate, Markets

• Responsible for all marketing and advertising coordinated/attended industry related trade shows

• Refocused Sales efforts geared to high level relationship-based selling

• Generated tour and travel contracts an/ FIT rates and ceilings

• Established Sales Dept. and led Team Members

Skills

Sales, Salesforce, Business Development, Communications, Management, Marketing

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