Edward Lerner
Public Relations, Marketing, advertising
Aventura, FL 33180
*********@*****.***
Public relations, Marketing and Advertising were all departments that were created. They had directors, that I recruited, worked with and supervised and gave final product approval Authorized to work in the US for any employer
Work Experience
President/Owner
ITV - Boca Raton, FL
October 1992 to Present
Founder of documentary production company. President of the company was opened with staff of three people which grew to a staff of approximately 40 full-time employees and 10 freelance employees who were cinematographers, editors, graphics animators and field Producers. I created a program development department who researched and resourced the elements necessary to produce a program on a specific disease state. Part of the process was to resource Who were the leading physicians for each disease state, And who were the pharmaceutical companies who were developing medicines and/ or treatments that were breakthroughs used in the treatment of people who were afflicted with the disease. Their doctors and the patients would be the basis of the content of The program. The doctor would provide us with the name of the company that would provide the unrestricted educational funding for the program. They would be aware that the program would not be a commercial for their product but a public service to inform people who is were inflicted and needed to be treated for the medical condition. The unique element would be that information on stories of people who suffered from a multitude Of illnesses would volunteer for their stories to be told by the physicians who treated them and by the patients who voluntarily made themselves available to tell their stories to benefit others who suffered from the same ailments.
Broker/Dealer, Broker
Cantor Fitzgerald, Clayton Brokerage of St. Louis - New York, NY September 1982 to August 1985
• Bond and Treasury Bill Trader servicing Major banks and institutions. Commodity Broker for Clayton Brokerage of St, Louis located in the World Trade Center upstairs from the Commodity Exchange. Solicited retail clients and communicated with floor traders to receive relevant information on currencies, precious metals, physical commodities such as, currencies, treasuries, corn, soybeans, coffee, pork bellies, cotton etc.
Co-managed the office which included recruiting,
Hiring and training.
HS Teacher/Program Coordinator
NYC BOARD OF ED - New York, NY
September 1969 to January 1981
High School History Teacher
Coordinator Executive HS Intern Program for Manhattan and Staten Island - recruited Senior Students and Placed them in Executive Internships
With major Corporations
Broker Dealer/ Bond Trader 2 Years /Cantor Fitzgerald Siegel Trading Co. - Personnel Recruiter
Education
Bachelor's in Economics/History
CUNY Brooklyn College
September 1967 to June 1969
B.A. in History and Economics
CUNY Brooklyn College - Brooklyn, NY
September 1965 to June 1969
Skills
• Budgeting
• Business Development
• Management
• Presentation Skills
• Program Development
• Recruiting
• Research
• Strategic Planning
• Account Management
• Performance management
• English
• Change management
• Administrative experience
• Program Management
• Program development Created 6 Series 1) Healthy Body, Healthy Mind 11 seasons - 200 PBS Stations, Kids Healthworks (26) episodes Discovery Channel, Art of Women’s Health, Winner Best Documentary Series AWRT defeated Oprah Winfrey Series, Waging War on Cancer - Paula Zahn hosting, Exploration Health, Event Planning - Breakthroughs in Mental Health - hosted and presented to Diverse College, High School Students and Parents whose interests encompassed a better understanding of Mental Health Issues and Coping (10+ years)
• Marketing
• Human Resources
• Relationship Management
• Public Relations
• Branding
• Customer Relationship Management
• Sales Management
• Pricing
• Fundraising
Certifications and Licenses
Awarded 20+ Freddie Awards for Programming Excellence in Health and Wellness, Created the Patient Channel for 2000 Hospitals at request of NBC UNIVERSAL/GE 9 years of Health for Life, Produced all programs vetted by Doctors for Network Distribution
Programming aired from mid 90’s to 2017. Programs were viewed in 55 countries.