Manager Project Program Specialist
Resume:
Alexandra Asapchi
*********.*******@*****.***
EDUCATION:
Universidad Santa Maria 2005
Bachelor’s Degree in Business Administration
PROFESSIONAL DEVELOPMENT:
Business Marketing Strategy- Florida Global University
International Lean Change Management Certificate- IESA and Lean Change Association
Sales Management- IESA
Customer Experience: Beyond service-IESA
International Business Development- CENDECO
Strategic Management of Corporate Communications Diploma- CIAP CORE QUALIFICATIONS: 85016
Growth Business Development Data Analysis Client Centric Marketing Brand and Product Awareness Sales skills
Leadership Managerial abilities Attention to details Consultative & Solutions Sales Partner Program Specialist Product Recommendation Relationship Building Account Management Territory Management and Growth Effective communication Organization & planning Time management LATAM Strategic Planning Channel Sales Director WORK EXPERIENCE:
Inveragroll 2011-Present
Business Development Consultant
Assisted in business development processes, product testing, and management and business opportunities.
In charge of advising business with development of new business units, oriented to the retail commercial sector, financial leasing, agro-business oriented to poultry farming and hydroponic crops supported by financial leasing.
Provide real estate advice, property valuation, and management of new commercial and agro-industrial projects.
Meet with and advise senior executives throughout the consultation process.
Determine business needs and identify weaknesses.
Develop detailed project plans to drive changes and improvements.
Organize and manage business projects.
Tarsus Representaciones 2007-2011
Adobe, Lenovo and Business Operations Strategic Project Manager
Led multiple teams to shape the business strategy and then executed on the strategic initiatives that led growth.
Provided strategic program management and scalable operations management, grounded on understanding of the business.
Planned and developed strategy to improve regional sales penetration.
Recruited new channels.
Defined and implemented marketing plans, certification roadmap and commercial strategy.
Responsible for relationship management and acting as a liaison between manufacturers and Tarsus as a VAD (Microsoft, Lenovo, HP, Kaspersky Lab, Autodesk, Adobe, Oracle, Panda, Symantec, Emerson).
Developed commercial and marketing business strategy for 3 business lines at the regional level, supported by the strengthening of the sales force and B2B partner channels. Achievements:
Adobe - Sustained sales growth between 150% and 300% year-on-year, strengthening the educational K12 program nationwide.
Unique financial support scheme to counteract the effect of the exchange rate differential suffered in Venezuela during 2009-2010, with the support of Adobe.
Developed the Marketing fund and customer loyalty program.
Lenovo – Managed the incorporation of institutional line, Servers and Hardware to the government segment while capturing and developing market niche.
Shared business strategy, sales cross-selling with lines such as HP, Microsoft, Symantec and Panda. Grupo Arroba 2006-2007
Business Strategic Manager Project Manager
Coordinated activities related to the remodeling of new points of sale in the store chains.
Coordinated and executed the commercial training for Sales Force, training of the administrative area, support and technical area and warehouse area.
Supervise the fulfillment of the sales quotas of the executives.
Monitor the delivery times and quality of service of the support unit.
Supervised the processes of merchandise delivery, returns, inventory and guarantees of the warehouse area.
Designed sales campaigns: Bundles, Exhibitions by product and mailings.
Conducted research and analyses of operational effectiveness, processes, stakeholders, etc.
Aligned departmental goals, processes and resource allocation with the organizational strategy.
Assessed market trends, competitors and identified threats and opportunities. Achievements:
Opened 5 new branches in 6 months: capital, center, east and west of the country.
Started-up each of the new business units through the commercial, administrative and operational training of its team.
Supported the institutional business unit, main client Savings Bank of Banco Mercantil and Banesco, from managing the corporate sales team to measuring customer satisfaction (CRM) Holcim 2000-2006
Market Analyst
Responsible for the execution of the Customer Loyalty Program in its different stages, consumers, resellers (hardware stores), construction (industrial, new lines of the Caracas Metro and the expansion of the residential area of Valencia, Carabobo State
Focused on the area of customer satisfaction, retail, industrial and development of new products
(preconstruction kit for domestic use, responsible for the visual image, market study based on the need of the local customer, P2P).
Responsible for studying market conditions to assess the potential sales of products and services
Assisted companies to determine what products are in demand, who will purchase the products and the price they are willing to pay.
Responsible for collecting and interpreting research about a company’s consumers and their buying habits.
Identified target audiences, gathered web analytics and prepared scenarios about the potential success of a marketing campaign and its impact on sales.
Achievements:
Executed the market segmentation and updating program, expanding the portfolio of new clients in the central-western region of the country by 150%.
SKILLS & LANGUAGES:
Fluent in Spanish and professional English.
Knowledge of Microsoft office (Word, Excel, PowerPoint) and Profit.
Self-driven personality with proven ability to prioritize and complete multiple tasks
Productive team player provides leadership performance towards the company’s goals
Capability in managing assigned simultaneous projects and achieving deadlines accordingly
Problem solving skills, allowing the company to meet with the excellent final product result
Able to present information effectively, communication and creatively with people at all levels
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