Associate Marketing Communications Manager

BOOKER CRENSHAW

San Diego, CA *****·619-***-****

******@*****.***

Well-versed in company and product branding strategies, customer engagement and market infiltration. Results driven, by shaping messages, capitalizing on promotional opportunities, and developing exciting content. Poised HR representative with expertise in recruitment and retention, mediation, staff training and development, and complex problem resolution. Accomplished in organizing memorable events reflecting clients' vision.

EXPERIENCE

FEBRUARY 1998 TO OCTOBER 2018

ASSOCIATE MARKETING/PUBLICITY COMMUNICATIONS MANAGER, seaworld

•Successfully garnered multi-million dollars of favorable earned media for SeaWorld San Diego in various source markets.

•Created various publicity campaigns, leading to a significant increase in media traffic

•Spearheaded cross promotional community relations initiatives generating an increase in community events

•Expanded local media and community relations in the Salt Lake City; Denver; and Los Angeles markets by garnering a substantially increase in media engagement

•Developed, implemented, and oversaw strategic communication plans in select-source markets to communicate SeaWorld announcements, events, and initiatives

•Coordinated, managed, and supervised press conferences, SeaWorld San Diego announcements for scheduled news conferences and major developments

•Wrote, distributed, and pitched news releases and media communications

•Oversaw public speaking engagements, presentations, and preparation of articles for publications, presentation, and public display

•Media trained SeaWorld San Diego spokespersons across multiple levels with several departments

MAY 1996 TO FEBRUARY 1998

HR RECRUITER, SEAWORLD

Led full recruitment-cycle, from sourcing strategies, talent recruitment, negotiation offers, and on-boarding

Created targeted outreach recruitment programs to recruit more youth and minorities to meet affirmative action requirements

Used a cloud-based software to increase employment retention rates by maintaining a positive work environment

EDUCATION

B.A. SPEECH COMMUNICATIONS

SAN DIEGO STATE UNIVERSITY

SKILLS

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SKILLS

Excellent oral, non-verbal and written communication skills for various audiences

Exemplary detailed strategic and analytical skills

Strong interpersonal mentoring, coaching, collaborating, and team building skills

Public Relations

Branding

Marketing

Public speaking

Customer service

Event Planning

Restaurant management (10+ years)

Team management (10+ years)

Organizational skills (10+ years)

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