Luis Cespedes Hernandez

**** ** *** *** ** APT#**4 Miami, FL 33183

Email: adru58@r.postjobfree.com

Ph:305-***-****

OBJECTIVE

To work in the information technology field as an E-commerce Administrator with marketing capacity. Ideal position would provide exposure to innovative sales for corporate enterprise.

(i.e., corporate, e- commerce, etc.) on a full-time permanent basis.

ACCOMPLISHMENTS

Gained recognition by joining the Regional Webmasters Association and established

"LDC Custom Website Designs.” I received awards for creative use of audio-visual integration, presented by "The International Association of Web Masters and Designers -IAWMD”. Created and maintained websites for the State,” University of Miami Sylvester - Comprehensive Cancer Center” and Dade County affiliates. Donated my abilities, and time to area, non-profit organizations that required technical abilities in the deployment of websites.

CAPABILITIES

Tools: Shopify Adobe Acrobat, Volusion, Sitecore, LMS, Web CEO (SEO), CRM.

Utilities: MS Office Suite, Word, Excel, PowerPoint, Access, Outlook, Project Mgr., and Dynamics.

Design skills: Photoshop, Illustrator, Fireworks.

EMPLOYMENT HISTORY

Quest Technology International / Manufacturing - Medley, FL 5/ 2022 to Present

• Manage Online Marketplaces.

• Amazon Vendor, Amazon Seller Central FBA-FBM, Newegg, Walmart, Wayfair, Zoro, Digi-Key.

• Order processing, PO, Invoices KPI and Customer relations.

• ERP SAP.

• B2B sales and marketing.

Blackstone Merchant Services - E-Commerce Specialist /Miami, FL 1/2022- 4/2022

• Manage Online Marketplaces.

• Amazon, eBay, Walmart & Offer Up, Newegg .

• Managed inventory.

• Customer service.

• PPC, Google analytics.

• KPI’s.

Imeca Lumber & Hardware - E-Commerce Platform Administrator- 11/2014-11/2021

Redesign and maintain the current website plus oversee all the full e-commerce processes including orders, shipping, and customer service for Imeca (Amazon FBA, FBM, Shopify, eBay, and Channel Advisor)

Assist with office administrative tasks, logistics and inventory.

Manage fulfillment methods and inventory levels to maximize sales and to avoid out of stock issues. Monitor and analyze market trends, brand performance reports and brand promotions.

Audit all channels regularly to ensure optimization, ranking, and content.

Analyze traffic to inform website maintenance and the effectiveness of marketing strategies.

Analyze and report conversion matrices of paid and organic traffic of each platform, budgets, and revenues.

Lead and fully participate in the company’s continuous improvement processes and adheres to all company procedures and policies.

Create promotional offers and check on promo accuracy.

UNITY GENERAL DISTRIBUTOR’S - MARKETING DIRECTOR -8/2011-11/2014

Developed and maintained E-commerce websites for UGD. Responsible for starting from the ground up their E-Commerce Department. Designed marketing ads, promotional material articles, including PPC campaigns, social media FB, and Twitter. Produced sales volume of over $150k the 1st year thru on -line sales with e-Bay, Amazon.

BGT Partners - Data Migration Specialist -(Temp -thru RHI Technologies- 8/2010-9/2010 Responsible for the migration of content and data migration from SharePoint to CMS-Systems (Ektron CMS 400.net and Sitecore). Maintain, update content, design, and management of external Fortune 500 client websites.

LDC Custom Website Designs - Web Developer - 2/05-8/2010

Established “LDC” a small Web Design and marketing firm. Responsibilities included sales, client meetings, and evaluation of prototypes. Perform additional data entry & administrative tasks as

needed. Designed and implemented custom web pages for various corporate clients. Site specialties include e-commerce applications, content, SEO, website content management and promotional campaigns’ programs for profit entities. Design the look of web pages that are visually pleasing, load quickly, and meet (W3C) accessibility design standards. Analyze software and testing of web applications.

Artistic Concrete of Florida - Web Developer-1/1993 - 4/2005

IT Administration - Responsible for upgrade and continual maintenance of company websites. Created and implemented proprietary scheduling and delivery software. Determine task flow, navigational schemes, and Taxonomy. Responsible for the conceptualization, E-Commerce design, development, and website CMS and implementation of user interfaces. Manage IT projects from timeline development through delivery.

Keiser University - Administrative Assistant - 5/2003 - 6/2004While pursuing my (AS) Degree I worked part-time performing various help desk and clerical duties in Financial Aid (FAFSA), Admissions, Student Services Departments as well as assist students in IT Project course assignments. Appointed as campus Ambassador and assisted faculty in various campus special events.

CONTRACTED PROJECTS

Imeca.com

UM Sylvester Comprehensive Cancer Center State of Florida (DCF)

Our Kids of Dade and Monroe

EDUCATION

Keiser University-Miami, Florida

(AS) Associates of Science in Computer Network Administration

Barry University-Miami, Florida

(BS) Bachelor of Science in Information Technology -Specializing in Web Applications and Software Development

PROFESSIONAL REFERENCES

Anamaria Gonzalez / Imeca 786-***-****

Eduardo Lapaz / Imeca 786-***-****

Jose Zayas Bazan / Blackstone Merchant Services 305-***-****

Contact this candidate