Senior Managing Creative Producer

LEIF HURON LAFFERTY-GEBAUER

Address: *** *** ******, ********, ** 11215

Phone: +1-612-***-****

E-mail: *********@*****.***

Website: leifhuron.com

Senior Creative Producer with 10 years of experience leading production for innovative brands specializing in arts, culture, and technology content across web, print, and social channels. Proven ability to manage diverse, cross-functional teams through complex projects and drive consensus between client stakeholders and creative partners to achieve mutual goals. WORK HISTORY

Senior Managing Creative Producer October 2021 - June 2022 Compass, Marketing Solutions, Creative Studio - HQ, New York

● Managed a 6-member production team (editors, motion designers, producers) and coordinated with product marketing partners to deliver multi-channel video content

● Drove a sustained 36% increase in social engagement and a 200% spike in tool adoption with a revised strategy for video content with 30/15/6 second cut downs

● Owned automation and self-serve OKR for product training content. Delivered on KPIs to meet a 60% reduction in cost to serve by Q2 and on track to meet 100% by Q3 Lead Creative Producer, Photographer March 2017 - October 2021 The Museum of Modern Art, MoMA, Design Studio, New York

● Led the in-house production studio which redefined the photographic language of the MoMA Design Store - a key factor in strong, sustained conversion site-wide since 2018

● Hired the 5-person in-house production team (junior photographers and producers) and nurtured a top-notch roster of external vendors (retouchers, 3D artists, and assistants)

● Photographed all MoMA Design Studio campaigns for co-branded collaborations with Off White x Nike, KAWS, Vans, and Champion

● Managed the production budget and achieved all goals under projected spend year over year

● Implemented industry-standard photography and video workflows, onboarded an external CMS partner, and set department-wide asset management best practices Adjunct Professor of Photography and Video September 2017 - Present Fashion Institute of Technology (FIT), LIM College, Madison College (virtual)

● Taught BFA courses on technique, theory, and production in contemporary image-making

● Co-authored curriculum development to meet diversity, equity, and inclusion goals

● Served as a Supervising Faculty Member for the Honors Program at Madison College Lead Photographer, Video Producer January 2013 - March 2017 ABC Carpet and Home, Photography Studio, New York

● Produced video interviews with spiritual teachers such as Deepak Chopra and Thich Nhat Hanh

● Partnered with social media manager to re-imagine the ABC Home Instagram account, building sustained 60% higher engagement and adding 100K followers in 5 months Photographer, Director of Photography May 2012 - Present Freelance, New York

● Create visually exciting photography and video with an acute sense of story, pace, and timing

● Direct high-profile talent and manage set crew

● Run end-to-end client and creative communications (pitch, budget, contracts, and approval)

● Work with commercial and non-profit clients (incl. Hearst Made and Brooklyn Museum) EDUCATION

2012 MFA: Photography

Parsons School of Design - The New School, New York 2010 BFA: Photography summa cum laude

Fashion Institute of Technology, New York

2005 International Study Program: Film Direction

Academy of Performing Arts, Prague, CZ

WORKSHOPS

2016 Project Management

Agile and Scrum: Improving Software Delivery

General Assembly, New York

2015 Multimedia Storytelling

Media Storm, New York

HONORS & ACTIVITIES

● Invited as a guest lecturer at Parsons the New School for Design, Eugene Lang College of Liberal Arts, Fashion Institute of Technology (FIT), KBH Film and Fotoskole in Copenhagen, Denmark, Gerlesborg School of Fine Art in Bohuslan, Sweden

● Achieved recognition from international film festivals including the Tribeca [TFF], Rotterdam

[IFFR], Diagonale [Austria] and Madeira [Portugal] International Film Festivals, Berlin International Music Video Awards, Athens International Film and Video Festival, and from multiple group exhibitions including Rush Arts at Miami Basel and PLAY at PULSE NEW YORK TECHNICAL SKILLS

Hardware

Arri, Canon, RED, Sony Cinema, and Phase One camera systems Software

Final Cut Pro X, Adobe Creative Suite (Photoshop CC, After Effects CC, Premiere Pro CC), Adobe Cloud

(Workfront, Frame io), Google Workplace, Global Edit, Concur, Ironclad, Coupa

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