Social Media Manager and Designer
Resume:
Ali Yenchick
***********@*****.***
EDUCATION
Michigan State University, East Lansing, MI - Bachelor of Arts - May 2018 B.A. in Media & Information with a focus on TV/ Video Production and Journalism; Minor in Theatre Arts Grosse Pointe South High School, Grosse Pointe, MI - AP College Prep, TV Production Mastery EXPERIENCE
Echo Media Now Agency, Detroit, MI - Social Media Manager and Designer JUNE 2022 - PRESENT
● Produce and schedule relevant content for social media accounts of multiple clients
● Manage ongoing conversation to engage, convert, and improve brand awareness across social media platforms
● Effectively monitor online trends utilizing appropriate tools, applications, channels, and targeted strategies to ensure successful campaigns
SCYTHE, Arlington, VA (Remote) - Multimedia Content Specialist NOVEMBER 2021 - MARCH 2022
● Supported needs of cybersecurity startup focused on B2B software that provides risk-assessment of technology & data vulnerabilities
● Collaborated on brand development and built library of digital and print assets
● Utilized CMS and PMS to develop project timelines and processes, submit deliverables, and track KPI’s Total Life Changes, Ira, MI - Audio Visual Lead
MARCH 2021 - NOVEMBER 2021
● Managed social media channels and created digital multimedia for daily live international broadcasts
● Coordinated virtual & live events for TLC’s international “Mind Body Spirit” tour
● Identified and maintained long-lasting relationships with influencers to streamline efficient campaign activations Bijou LLC, Detroit, MI - Digital Media Manager
JULY 2020- JANUARY 2021
● Storyboarded, shot and edited footage to create engaging, promotional content for social media
● Lead complete branding design for the start-up, from conception to execution Galco Industrial Electronics, Madison Heights, MI - Executive Spokesperson & Multimedia Manager JANUARY 2019- APRIL 2020
● Organized in-house and travel video shoots, consistently meeting 10 video per week quota
● Oversaw company social media channels, maintaining brand continuity across platforms
● Successfully grew Youtube channel by 30K subscribers in 12 months
● Collaborated directly with vendors and customers to produce co-branded B2B & B2C content, as well as instructional “how-to” videos and informative product debuts
● Revamped brand style guide and developed more consistent video launch schedule, utilizing engagement metrics & data analytics
C&R Marketing, East Lansing, MI - Videographer Apprentice DECEMBER 2017 - MARCH 2018
● Filmed and edited news-format type videos for social media, including Facebook Live broadcasts. Michigan State Department of Theatre, East Lansing, MI - Stage Manager, Videographer, Publicity Manager AUGUST 2017- JANUARY 2018
● Responsible for directing cast, crew, set and props for production of The Great Gatsby
● Filmed performances and promoted print and digital fliers of The Misanthrope Michigan State University College of Human Medicine, East Lansing, MI- Standardized Patient Instructor DECEMBER 2016- NOVEMBER 2017
● Acted in mock doctor-patient exams for the training of medical students
● Provided feedback to instructors and graded students based on their performance Grosse Pointe Public School System, Grosse Pointe, MI - Special Event Film Crew Tech SEPTEMBER 2011 - AUGUST 2013
● Hired by the school board to film, edit, and broadcast special events for local TV including Senator Santorum’s assembly, school board meetings, software training courses and football games
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