Driver Associate Sales Manager
Resume:
STEVEN R. MULDER
**********@*****.***
www.linkedin.com/in/stevenrmulder
**** ********* **., ***********, *******
SUMMARY
With determination and persistence, I’ll utilize Consultative Sales strategies to achieve aggressive sales goals that I have set for myself. I have demonstrated my talents for developing CPG Brands, Distribution, and Wholesaler partner networks. As a Sales Management Executive, I am hands-on, a dedicated, enthusiastic Team player; I leverage my talent for building relationships and encourage Team collaboration to achieve aggressive P&L targets. I thrive on the success of team members, bring out the best in others, and build a winning culture of open engagement and sharing. I am always striving for improvement, and consistently refining our best practices.
I am in search of a Sales/ Marketing/ Management position with growth opportunities and Company provided Benefits. An established or start-up Company with a great Product or Service, that provides support, training, and tools for success, would be mutually ideal. I’m driven to succeed; to accelerate Growth and Profitability of this Organization through vision, a forward-thinking strategy, and flawless execution.
* Close contacts with 1000+ decision-makers in Retail, Grocery, Food Service, and the Distribution Industry.
* Secured Statewide Distribution through Anheuser-Busch InBev for Marley Beverages in first six months.
* Developed Independent DSD network generating $2M+ in Sales in less than one year of operation.
* Established DSD Division-Created Route Sales Operation Guidebook for newly created Company Division.
* Attention to detail, results oriented, with Customer-Centric Values and effective Sales Management Skills.
QUALIFICATIONS
EXPERIENCE
R&R TRADING CO. INC., dba/ LP FOODS Dist., LLC. Independent Sales Plant City, Fl. 02/2020-Present Frozen Foods Wholesaler, in Business for 36 years; LP Foods caters to Meat Markets, In-Store Delis, Independent Restaurants, Diners, and Cafeterias throughout Central Florida. Although new to the Frozen Foods Business, my tenure with LP Foods has been largely affected by the COVID Pandemic. I was still successful in generating New Business; my New Accounts represent 10-fold the Monthly Sales Volume that was originally passed on to me. Opening New Accounts, however, has recently been very challenging; both existing and New Account Sales Volume have taken a hit. Staffing shortage has forced periodic Closings.
AMAZON FULFILLMENT Delivery Driver Associate Palmetto, Fl. 10/2017-01/2020 Parcel Deliveries; hand delivering smiles on behalf of Amazon across West Central Florida.
UNITED COPACK, LLC. Route Sales Territory Manager Tampa, Fl. 03/2014-10/2017 Expanded Private Label Bottled Water and Juice Drink Distribution in Tampa/St. Pete; New Business more than doubled Orlando’s existing base. Secured full line into 287 new C-store and Independent Grocery Accounts.
VIVA BEVERAGES, LLC. Field Sales Manager Tampa, Fl. 05/2011-11/2012
BLUE MOON BEVERAGE, dba/ Bob’s Beverage, LLC. General Manager Orlando, Fl. 02/2005-03/2010
Secured Distributor/ Wholesaler Partners for New-Age Beverage Brands into unchartered Florida Market. Orchestrated turnaround of Bob’s Beverage from 175K struggling two-truck operation facing imminent bankruptcy to a Statewide Pallet Delivery Distributor/ Specialist. Wrote Business Plan, refocused strategy on Supplemental Distributor Partnerships, and invested in new equipment. Propelled company to 600K in annual revenues. Executed sale of the business in 2011 for 3X EBITA.
NESTLE’ WATERS N.A. Network Accounts Manager Tampa, Fl. 03/2002-08/2007
J.J. TAYLOR DISTRIBUTING Territory Sales Manager Tampa, Fl. 03/1999-02/2002
Direct Sales of Miller/Coors brands and Territory Account Management. Coordinate Route execution.
THE PERRIER GROUP DSD Sales Manager Syracuse, N.Y. 01/1993-02/1999
TROPICANA PRODUCT SALES Branch Manager Lakeland, Fl. 10/1988-11/1992
Developed 8 Independent Routes for Tropicana Pure Premium Distribution in Central Florida.
SALES MANAGEMENT ACCOUNT MANAGEMENT BRAND DEVELOPMENT
ROUTE OPERATIONS DRIVE SALES GROWTH P&L ACCOUNTABILITY
KEY ACCOUNT CALLS CONTRACT NEGOTIATIONS HQ PRESENTATIONS
TEAM BUILDING MANAGING PERSONNEL EMPLOYEE TRAINING
INVENTORY CONTROL WASTE REDUCTION PROCESS EFFICIENCY
Secured Budweiser Wholesalers throughout Florida for Start-up Marley Beverage relaxation drink in first six months. Empowered Distributors’ Sales; would eclipse Red Bull’s first year case sales benchmark 1M+ cases-US Marley Beverage Sales.
Florida Distribution represented highest Sales Volume behind California against larger, more developed Marketing areas.
Created Pallet Delivery Distribution Model thru Bob’s Beverage. Sold 150K cases in Disney/Orlando in first year off single Truck. BB in Marketing Agreement with Nestle’ Waters introduced Pallet Delivery Program to Exxon/ Mobil through McLane in Florida.
Bob’s Beverage was the sole Nestle’ Waters Wholesaler in the Orlando Marketing area dedicated to Independent Grocery.
Launched Direct Store Delivery Division within Perrier H&O Facilities; altering Warehousing, Fleet, and Operations processes.
Developed 8 routes across Upstate New York representing $2M+ supplemental Bottled Water Revenue.
Fostered Brand prominence for Poland Spring and Deer Park Water Brands, allocating cold vault space for growing Category.
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