Manager Media Web Editor

ELLE TURNER

217-***-**** *********@*****.***

Greater Nashville, Tennessee

Senior Marketing & Communications Leader

Marketing Communications Corporate Communications Brand Communications Collaborative, data-driven Marketing & Communications Leader, Strategist and Storyteller with a demonstrated record of creating and implementing integrated, omni-channel digital and traditional strategies proven to exceed aggressive goals. Known for effectively building awareness, marketing campaigns and familiarity and affinity for a company, its brands, and its impact across relevant sets of stakeholders. Serves as a trusted advisor and strategic counselor to C-suite leaders on addressing sensitive issues proactively and credibly. Builds strong media relationships while executing employee communication programs across multiple channels to keep employees at all levels informed, engaged, aligned, connected and motivated. A strong team builder with experience managing staff, vendors, agencies and associated budgets. CORE COMPETENCIES

Leadership • Management • Budgeting • Strategic Marketing • Corporate Communications • Public Relations Branding Development & Awareness • Writing & Editing • Executive Communications Support • Internal & External Communications • Media Relations • Press Releases • Crisis Communications • Spokesperson Skills Marketing Communications • Content Strategy & Development • Digital Marketing • Project Management • Data Analysis • Event Planning • Vendor Relations • Social Media Marketing • SEO • SEM • Cross-functional Collaboration • Advertising • B2B & B2C • Campaign Development & Management • Earned Media • Online Ads Paid Search • Product Marketing • Style Guides (AP, MLA, & Chicago Manual of Style) • Ad Agency Management INDUSTRY SECTORS OF INTEREST

Consumer Products • Consumer Services • CPG • eCommerce • Entertainment • Food & Beverage • Nonprofit Publishing • Renewable Energy • Retail • Tourism • Software / SaaS • Skincare / Cosmetic Dermatology NOTABLE HIGHLIGHTS

NPR

• Currently leads strategic marketing planning for 4 stations, as well as the parent company.

• Created and launched Nashville’s first-ever music discovery station 91.ONE WNXP.

• Developed company’s first-ever strategic plan, marketing plan, brand guidelines and style guide.

• Increased donations 15% year over year (YOY) and email subscribers by 10% YOY without increasing spend.

• Launched company events that increase awareness and positive perception of the brands. UM Communications

• Managed a 7-figure budget to acquire new clients to the organization globally.

• Increased Facebook page audience by 30% and engagement by 25% in first eight months on the job through creation and maintenance of content calendar for every brand under the parent company.

• Launched national experiential campaign in 16 states to increase membership and position branding.

• Increased time on website by 10% and average number of pages per visitor by 10% year over year.

• Created two e-newsletters in first four months, and increased subscriber count by 15% in eight months. Gold Skin Care Center

• Established company’s first-ever tracking methods to determine costs per sale and lead.

• Increased co-op ad dollars by 50% year over year by building relationships with vendor leadership. Windsor Health Group

• Acquired new clientele by starting company’s first-ever SEO efforts and SEM campaigns; created a social media strategy resulting in a 400% increase in digital audience in two years.

• Achieved company’s cost-per-lead and cost-per-sale goals while exceeding annual marketing goals.

• Certified website compliance to government regulations for first time in company history.

• Recipient of Gold Award from Aster Healthcare

Page 2 Elle Turner

NOTABLE HIGHLIGHTS (continued)

cj Advertising

• Created first-ever digital accounts, social media strategy and content calendar for more than 30 clients.

• Increased website traffic 15% year over year, for 15 clients, by creating Facebook advertising campaigns. The Tennessean

• Created the social media presence for the Davidson A.M. publication, increasing news traffic 600% YOY. PROFESSIONAL EXPERIENCE

NASHVILLE PUBLIC RADIO (NPR) Nashville, TN 2018 – Present NPR serves Middle Tennessee by providing news, music and cultural programs on 90.3 FM WPLN News, 91.1 FM WNXP, 90.3 FM HD2 Nashville Classic Radio and 1430 AM WPLN International. Marketing Director

Provides leadership for the marketing and advertising team’s planning, development, processes and strategies while working with other company divisions and agencies in a collaborative environment. Leads strategic marketing planning for four stations, as well as the parent company. UM COMMUNICATIONS Nashville, TN 2016 – 2018

The global communications agency of The United Methodist Church. Marketing Strategist

Managed a seven-figure budget to acquire new clients to the organization globally. Increased awareness and positive perception of the global non-profit by promoting programs and services on social media. GOLD SKIN CARE CENTER Nashville, TN 2014 – 2016

A medical and aesthetic dermatology practice and research center. Director of Marketing & Public Relations

Promoted specials and events on Facebook and Instagram to increase sales and bring in new clientele. Managed social media marketing, PR and event management for three global non-profit organizations WINDSOR HEALTH GROUP Brentwood, TN 2011 – 2014

Windsor, a unit of Munich Re (Germany), was a Medicare Advantage and Medicare Supplement Plan. Windsor was acquired by WellCare Health Plans (NYSE: WCG) in 2014. Digital Content Manager Media Planner & Buyer

Acquired new clientele by starting company’s first-ever SEO efforts and SEM campaigns; created a social media strategy resulting in a 400% increase in digital audience in two years. Maintained three years of website compliance through project management, content creation and team collaboration. cj ADVERTISING Nashville, TN 2009 – 2011

A full-service advertising agency that exclusively serves personal injury brands. Social Media & Interactive Marketing Manager

Created first-ever digital accounts, social media strategy and content calendar for more than 30 clients. Implemented promotions and branded social media platforms with custom designs. Developed leads through email campaigns by managing projects and creating content calendars. THE TENNESSEAN Nashville, TN 2007 – 2009

The Tennessean, the only daily newspaper covering Middle Tennessee. Owned by Gannett (NYSE: GCI), the largest U.S. newspaper publisher as measured by total daily circulation. Web Editor Online Producer News Designer

Collaborated with reporters, editors, photographers and graphic designers to maintain social and print content calendar. Built relationships and provided customer service on company’s Twitter account. Page 3 Elle Turner

EDUCATION

SOUTHERN ILLINOIS UNIVERSITY Carbondale, IL

BS Bachelor of Science – News/Editorial Journalism Magna Cum Laude

• Severns Scholarship; Roales Journalism Scholarship; Stonecipher Journalism Scholarship

• Kappa Tau Alpha Journalism Honor Society; Golden Key International Honour Society

• Top 25 Most Distinguished Senior of Southern Illinois University

• Tri Sigma Sorority, Member

SOFTWARE PROFICIENCIES

Adobe InDesign • Adobe Photoshop • Apple FaceTime • Basecamp • Cisco WebEx • Emma • GoToMeeting Mailchimp • Marketo • Microsoft Office (Word, Excel, PowerPoint, & Outlook) • Microsoft Teams • Notion Skype for Business • Slack • Tagboard • WhatsApp • WordPress • Zoom SOCIAL MEDIA PLATFORM EXPERIENCE

Facebook • Flickr • Instagram • LinkedIn • Pinterest • Twitter • Snapchat • YouTube COMMUNITY LEADERSHIP & ENGAGEMENT

American Diabetes Association • Hands on Nashville • Hospital Hospitality House • Nashville Area Panhellenic Alumnae Association • Ronald McDonald House • Southern Illinois University Alumni Association • Tri Sigma Sorority Alumnae Association

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