John W. Hurst

Award-winning creative copywriter, e-mail marketing specialist, content manager and former Jeopardy! champion with extensive writing and analytical skills across multiple disciplines: creative/campaign marketing, public relations, script/storyboard, technical/documentation, web/social media, customer care, multimedia.

Experience

The Swarthmorean Swarthmore, PA

Freelance news writer/ puzzle editor September 2021– present

Research, create, and edit news articles for local established newspaper

Create and edit original crossword puzzles for local established newspaper

New Jersey Manufacturing Extension Program, Inc. Bellmawr, NJ

Writer (contract) Marketing and Development May 2021– September 2021

Developed online and print marketing collateral for New Jersey office of National MEP

Researched and reported for quarterly magazine

Project Management Institute Newtown Square, PA

Social Media Coordinator March 2013–June 2020

Develop online and print communications collateral (press releases, articles, speaking points) for leading project management professional advocacy organization

Create and maintain PMI social media content for Facebook, LinkedIn, Twitter

Respond to incoming social media inquiries and maintain customer-facing voice of company through direct interaction with customers.

Support public relations functions via ad hoc creative copywriting and editing requests

The Vanguard Group Valley Forge, PA

Writer (contract) – Retail Investment Group July 2011 – January 2013

Developed online and print marketing collateral for industry-leading investment products (including mutual funds, IRAs, 401(k) and 529 accounts)

Created and edited client-facing account forms, notification letters, e-mails, brochures, and newsletters using Adobe Reader

Maintained Vanguard.com website using Autonomy Interwoven TeamSite and Serena Business Manager content management software

Tracked and completed workflows using Aprimo Enterprise project management software

Toolbox.com West Chester, PA

Senior Copywriter/E-mail Marketer March 2006 – July 2011

Provided marketing/advertising sales copy for IT-focused online knowledge-sharing community with 2.1 million members

Implemented and tracked targeted client-facing e-mail campaigns using Lyris ListManager

Maintained platform-specific database of up-to-date community content for ongoing advertising sales support using MS Excel and Salesforce.com CRM software

1&1 Internet, Inc. Chesterbrook, PA

Copywriter/Web Editor December 2004 – March 2006

Created and edited U.S.-targeted online and print marketing copy for international web hosting firm

Updated 1and1.com website using Pustefix XML content management software

Strathmann Associates Software Consulting Newtown Square, PA

Technical Writer/Test Analyst November 2001 –December 2004

Performed functional/stress testing for highly specialized avionic instrumentation software and hardware

Updated and verified test protocols

CDNOW, Inc. Fort Washington, PA

Copywriter/E-mail Marketer December 1999 – October 2001

Created and edited copy (web catalog, CD print inserts, third party product promotions) for leading online retailer

Awards

2013 Silver Telly Award for Informational Video – Vanguard/Missouri 529 “Saving For College”

Education

B.A. English Middlebury College, Middlebury, VT

Web Development Certification Eastern University IT, Saint Davids, PA

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