Warehouse General Customer Service
Resume:
William F. Roche Jr.
Indianapolis, IN 46234
Cell 714-***-****
E-Mail: ***************@*****.***
Website: www.williamfroche.com
Summary:
• Excellent communication and interpersonal skills
• Excellent organizational skills
• Self motivated problem solver
• Proficient in Microsoft Word and Excel
• Familiar with Adobe Acrobat, Photoshop, InDesign and Illustrator
• Experienced Manager
Professional Experience:
Marketing Director, Social Media, Website Development May 2014 to May 2022 Danchuk Manufacturing, Inc., Retail/Wholesale Sales and Manufacturing of 1955-1957 Chevrolet Restoration Parts – Santa Ana, CA
Responsible for maintaining and updating the Danchuk website, Danchuk Blog, managing the Danchuk direct mail, email and social media marketing program, eBay parts sales and special projects.
• Managed the Danchuk website writing all part sales copy, implemented changes to boost organic SEO to eliminate the expense of Google AdWords, worked with Birddog Web Developers to make website changes to improve and fine tune the search function to yield better search results and incorporating tech articles, instruction sheets and videos into single part pages.
• Created, developed and maintained all aspects of the Danchuk Blog.
• Created content for the Danchuk quarterly newsletter including sales, tech articles, customer car stories and tri-five related feature articles.
• Developed posts for Facebook, Instagram and Twitter utilizing the Later and Buffer online social media posting tools.
• Opened the Danchuk eBay store setting up Danchuk branded parts for sale utilizing the Auctiva web based multi-channel sales management tool.
• Set up Danchuk branded parts for sale to Amazon and Summit Racing including all necessary sales information, weights & measures, GTINS (UPC codes) and up or cross-sell information. Warehouse General Manager, Marketing Director April 2006 to May 2014 Danchuk Manufacturing, Inc., Retail/Wholesale Sales and Manufacturing of 1955-1957 Chevrolet Restoration Parts – Brownsburg, IN
Responsible for maintaining and staffing Danchuk Indiana Warehouse, sale of advertising on Danchuk Show Trailer, writing articles for the Danchuk newsletter, direction of the Danchuk event marketing project, website development, writing of sales copy for Danchuk website.
• Researched and implemented Danchuk’s expansion into the Midwest from concept to full operation in 2006. Further expanded to a company owned facility 3 years later. Closed operations in 2014.
• Implemented strategies to save money and lower capital costs. Instituted lean principals in ordering supplies to reduce inventory.
• Restructured the Danchuk Event Marketing program and increased program sales 300%.
• Developed marketing materials for the Danchuk Show Sponsorship program and Danchuk Jet Car.
• Collaborated on the staging and marketing of the “Golden Anniversary Car Shows” honoring the 50TH Anniversary of the Tri-Five Chevy’s.
• Merchandised the Danchuk Website launched in 2008 creating web categories, sub categories and placement of all products.
Account Manager, Business-to-Business Sales August 2003 to April 2006 PC Mall, Sales of Computer and Networking Technology – Irvine, CA Responsible for developing new leads, acquisition of new accounts and maintaining existing accounts with emphasis on relationship selling. Assisted customers in selection of technology products to meet specific or general hardware or software requirements.
• Successfully executed strategy to reacquire previously lost business opportunities.
• Identified, pursued, established and grew new accounts utilizing relationship selling techniques.
• Stressed exceptional Customer Service to assure customer satisfaction. Customer Service Supervisor May 1995 to January 2003 Danchuk Manufacturing, Inc., Retail/Wholesale Sales and Manufacturing of 1955-1957 Chevrolet Restoration Parts – Santa Ana, CA
Responsible for the supervision and direction of 10 customer service/sales representatives and the returns department. Worked with minimal supervision and contributed substantially to the direction of the company as part of its Management team which increased sales by 100% in less than 5 years.
• Proposed and implemented changes in parts ordering and vendors to increase profit margins.
• Merchandised the Danchuk catalog to create an easier to use and more effective sales tool.
• Implemented “Live” order entry and departmental changes resulting in increased efficiency, fewer returns, greater customer confidence and increased customer satisfaction.
• Collaborated to modify and streamline company computer systems to meet specific company needs.
• Introduced advertising strategies to include quarterly newsletters containing technical articles and related parts as quarterly specials, customer car features and other automotive related reading.
Education:
-Business program, California Coast University
-Certificate of Merit, “Handling Difficult and Demanding Customers: A Communication Course, Padgett Thompson Seminars
-Accounting Certificate, Orange Coast College
-PC Mall, “Boot Camp” Business-to-Business Sales Training Program
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