WILBUR SATTERFIELD

adron2@r.postjobfree.com 678-***-**** Stone Mountain, GA 30087 linkedin.com/in/wilbursatterfield/

SENIOR SALES & BUSINESS LEADER

Delivering Strategy, Operational Excellence & Revenue Execution

Accomplished and client-focused sales and business leader of Fortune 500 companies such as Samsung and Motorola, with proven expertise in the wireless sector. Translate strategy into the delivery of targets through clear direction, commercial acumen, and a sound understanding of the industry, markets, and territories.

Collaborate effectively with cross-functional teams including executive leadership and senior management in highly demanding environments, cultivate trusted relationships with clients and vendors, and leverage innovative thinking in solving complex problems and managing conflict. Career highlights include:

Captured $1.1M annual incremental revenue and negotiated large sales demand generation programs of $350K+ in quarter-over-quarter incremental revenue target.

Achieved highest incremental revenue growth exceeding the plan by a 122% of target.

Generated ~$500M annually in revenue and led 25 field sales managers responsible for 750+ distribution outlet channels, including: direct /non-direct, online, and business vertical markets.

Yielded $100M annual sales accounting for 30% of the region’s overall revenue for all national retailers and office superstores/resellers (Office Depot, Staples, Office Max)

Increased mobility products growth by 5% - 6% and mobile computing growth by 2% - 3% across all major wireless carriers and national retail partners.

Recognized with Southeast Region Galaxy Sales Team Award for achieving the highest percentage of product revenue.

PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

SAMSUNG ELECTRONICS OF AMERICAN 2004–2021

DISTRICT MANAGER, (2012–2021)

Led, coached, and mentored 15 field sales managers throughout Georgia and South Carolina markets and managed an annual budget spend of $120K to achieve regional and national objectives. Monitored and forecasted inventory turn goals, activation, and business plans within distribution channels. Identified proactive plans to correct market issues within under-index districts.

Exceeded corporate ROI objectives of 10:1 ratio and delivered $2M quarterly revenue through demand generation sales program.

Achieved 110% of business objectives leading to $1.5M in annual sales growth and $380M in annual revenue by spearheading sales programs and company-directed metrics.

Expanded business volume and boosted revenue and profitability through joint sales programs and partnerships with 4 national carriers, AT&T, Verizon, Sprint, and T-Mobile, and major distribution channels.

Maximized sales and drove 40% share in carrier locations leading to competitive advantage with increased mindshare of iconic products.

Created joint sales programs in collaboration with the Promotional and Marketing Department of wireless carriers to ensure profitability and improve account satisfaction levels and align with corporate scorecards.

DIVISION MANAGER, SOUTHEAST REGION, (2007–2012)

Oversaw product sell-through at the carrier distribution center and managed account sales contracts totaling 6.5M units and $150M in revenue within Southeast regional territory. Identified and developed proactive plans to correct marketing issues to enhance product penetration and profitability by maximizing the Samsung market position.

Achieved 110% of quota, created new revenue streams, and maintained a sales volume of more than 2M Samsung smartphones and tablets and $58M in revenue in a 4-state region within the Southeast.

Developed programs and promotions for national distribution channels to ensure the profitability of sales and marketing activities within the assigned carrier account.

Drove sales initiatives in the assigned geography, which produced greater than 30% of the market.

Formulated strategies and created joint sales programs with $600K in marketing development funds to increase sales, market share, revenue, and profitability.

SENIOR ACCOUNT MANAGER, (2004–2007)

Hired to grow and maintain sales volume of 2.5M+ units and $42M in revenue for a 4-state region, including Puerto Rico and the U.S. Virgin Islands.

Expanded market share to 20% through development and implementation of Samsung sales strategies to influence AT&T Wireless distribution channel to sell and promote Samsung cell phones and accessories.

Enhanced account satisfaction levels through collaboration with the Promotional and Marketing Department of wireless carriers to formulate strategies and create joint sales programs.

Drove sales initiatives for major accounts within an assigned multi-state division to maximize market position and strategized with clients and customers to leverage resources and share best practices.

Contributed actively to key business forums with Senior Managers and staff at carriers to leverage Samsung product brand equity, and anticipated industry trends, competitive activity, and customer roadmap plans.

ADDITIONAL EXPERIENCE

Enterprise Account Manager – Cable & Wireless

Nation Manager – Iomega Technologies

Business Manager – Motorola Inc.

EDUCATION

Bachelor of Business Administration, Observational Behavioral Management

University of Houston-Central Campus, Houston, TX

SKILLS & LANGUAGES

Database Knowledge: Tableau Software; Customer Relationship Management (CRM) Tools; Target Account Selling; Account-Based Marketing

Target Market: Business-To-Business, Go-To-Market Sales and Marketing Strategies, Business-To-Consumer Behavior Selling, Sales Promotion/Market Segmentation, Manufacturing & Supply Chain

People Development Skills Tools: FYI Korn Ferry Competency Framework Development Training; Strength Finders; Emotional Intelligence 1.0 And 2.0

Languages: English (Fluent), Spanish (Working Proficiency)

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