Data Analyst Marketing Director

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MEIYOU YUE

PROFESSIONAL EXPERIENCE

Adelaide Attention Metrics – Technical Account Manager/Analytics Lead; Los Angeles, CA January 2021 – Present

■ Digital media data analysis, business intelligence tools creation and technical support for Fortune 500 company clients prior to, during, and after campaigns using Looker, SQL, and Python

• A/B testing project with the Mediacom Switzerland + Coca-Cola team resulted in the 2021 AdExchanger award Best Measurement / Analytics Capability nomination, which translates to US$500,000 client contract renewal

• Uncovered actionable insights, trends, and edge cases in product performance and campaign performance for clients. Complex Analysis and optimization recommendations for the American Express Elevated Membership program led to 40% higher credit card signup rates and 30% higher funds deposited when signing up

• Achieved 100% new product adoption rate by developing custom data visualization tools, showcasing machine learning model system design and best practices for existing clients

■ Analytics and actionable recommendations in collaboration with engineering, product, ad ops, and marketing team for data process improvement, operational restructuring, and sales lead generation

• Conducted deep-dive analysis on client competitor data using complex SQL query, uncovered innovative optimization strategies using Adelaide metrics. Created and presented a 30+ page Adelaide Playbook that captures product-market fit, solution capabilities, and procedures with the marketing team. Implementation of solutions helped clients outperform in brand awareness by an average of 20% compared to competitors; marketing materials resulted in 18 new sales leads

• Shortened data management lifecycle by creating Excel templates and optimized statistical significance workflow using Python. Implementation decreased administrative hours by 15 hours per week resulting in US$100k yearly savings Maple Media – Revenue and Strategy Manager; Los Angeles, CA January 2020 – January 2021

■ Managed 500+ mobile apps’ monetization strategies consisting of ad-ops model and subscription model, achieving 3 weeks of historical high weekly ad revenue across 35 different app portfolios

■ Constructed and maintained Tableau ad ops KPI dashboards concerning DAU, MAU, impressions, ad requests, and CPMs using SQL. Created weekly and monthly revenue reports for leadership to make strategic decisions to drive business growth. Worked with accounting team to close financial statements, accounts receivable, and royalty reporting Firework App, Loop Now Technologies – Data Analyst; Los Angeles, CA August 2018 – December 2019

■ Drove 2.5 million organic App downloads through industry research, product analysis, and global strategic partnerships in Poland, India, and Russia. Increased user retention by 15% through designing, documenting, and implementing data tracking models for new product features such as the Creator Leaderboard

■ Designed and introduced Firework Creator database, enabled different teams to pull data for different business purposes

■ Uncovered content safety issues using data analysis and formalized double layers of defense system with third party AI software, achieved 0.99 accuracies of NSFW and violence content detection, improving App store rating by 0.8 stars Flex – Data Analyst Intern; Zhuhai, China May 2017 – September 2017

■ Analyzed large data set using SQL, generated actional insights, and communicated findings to stakeholders EDUCATION

Emory University – Atlanta, GA August 2014 – May 2018 Emory College - Bachelor of Science – Economics & Mathematics GPA: 3.86/4.00

LEADERSHIP EXPERIENCE

TEDxEmory – Marketing Director September 2014 – May 2018

■ Chaired a student-operated TEDx team of 40 members; achieved a 40% gross sales increase in annual conference ticket sale SKILLS/INTERESTS/MISCELLANEOUS

■ Technical: Tableau, Looker, SQL, Python, BI Tools, Data Analysis, Dashboards, Account Management, Partnerships

■ Soft Skills: Communication, Storytelling, Culture Awareness, Critical Thinking, Leadership, Emotional intelligence

■ Honors: Rensselaer Medal Recipient, Certified LookML Developer.

■ SAT: 2295/2400 (Math:800, CR:745, Writing:750)

■ Native English speaker; Fluent in Mandarin and Cantonese Chinese

■ Interests: Ballet, TED Talks, Fitness, Classical Piano (award-winning pianist), and Electronics Dance Music LinkedIn: linkedin.com/in/meiyouyue/

3921 Wilshire Blvd, Los Angeles, CA

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