Marketing & Retail Management

CHIU TSZ WAI, ELAINE

Toronto, ON

EMAIL **********@*****.***

Mobile: +1-917-***-****

PERSONAL PROFILE

● Rich knowledge of retailing, strategy, buying and execution with a logistics and marketing leadership expertise

● Strong attention to detail with financial and operations discipline to drive clear planning and outcomes

● Creative and entrepreneurial flair for marketing, social media and engagement to build connections and better business outcomes

WORK EXPERIENCE

SEPT 2021 - PRESENT R3- Marketing Consultant

.

● Develop and maintain a positive and partnering relationship with all clients from brief through to market implementation, support over 15 agency projects over 8 months including Calvin Klein, Samsung, Coca Cola and others.

● Helped identify a new US$50m agency partner for a leading US fashion company.

● Prepare reports and materials for agencies and clients for key meetings, gather feedback and material, timeline development & check accuracy of work in real time.

● Keep up with marketing news, providing valid marketing trends and analysis for clients, lead insights and reporting on global, regional and local marketing trends MAY 2019 - AUG 2021 LACOSTE ASIA PACIFIC - Regional Merchandising Assistant

● Led the merchandising cycle and pushed the growth of the €2m Kidswear and €5m underwear & loungewear category in Asia managing 400+ SKU’s each season including product assortment, line planning to markets buy placement

● Collaborated with HQ team in France, with logistics and digital team to execute + €1m related marketing campaigns in Asia.

● Advised 10 markets across Asia on product selection and drove business selections appropriate to each location via product reviews, pricing and market analysis.

● General merchandising execution support for the team on the €40m Textile, Footwear, Leather Goods.

MAR 2018 - JUL 2018 GIORGIO ARMANI HONG KONG - Merchandising Internship

● Assisted buying team to execute buying activities, stock planning, allocation, merchandise delivery and reordering situations for more than €25m in sales

● Support merchandising reports for management review on business performance and inventory turn

JUL 2016 - MAY 2017 PRADA ASIA PACIFIC - Merchandising Internship

● Supported brand merchandise, buying & operation functions for €46m in sales

● Provided clerical and administrative support, e.g. filing, reports and data entry

● Prepare products training materials for Hong Kong and Macau EDUCATION

2014-2018 THE HONG KONG POLYTECHNIC UNIVERSITY

● BA (HONS) FASHION & TEXTILES

(FASHION RETAILING)

2012-2014 HONG KONG DESIGN INSTITUTE

● HD in INTERNATIONAL FASHION BUSINESS

(BRANDING)

2010-2012 SAN WUI COMMERCIAL SOCIETY SCHOOL

● A-LEVEL/ FULL CERT IN ART

SKILLS AND HOBBIES

● Excellent knowledge of Microsoft Office product (Excel, Word, PowerPoint)

& Adobe product (Photoshop, Illustrator)

● Good knowledge of SAP& BI

● Qualified Yoga Instructor and Freediving practitioner LANGUAGES

● Full knowledge: Cantonese

● Advanced: English, Mandarin

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