Sales Greater

Richard Waloff

Publishing Consultant

PERSONAL SUMMARY

An experienced hard working and competent publisher versed in all areas of print and online media publishing that encompass 40 years in Jewish media. Areas of expertise include, but are not limited to, building revenue, sales management, print production, digital ad sales, web revenue opportunities, creating rate structures and sales incentives. I retired as the publisher of The Jewish Week Media Group on June 30 and welcome a challenge where I can employ my skills to benefit other publishing, sales, marketing operations. I am a team player who enjoys working with colleagues in the print and online publishing and all sales related areas.

AREAS OF EXPERTISE

New revenue development in the areas of:

*Digital ad sales and programs

* Live events-

with Shtisel cast, authors & more

*New magazines, i.e.

Kosher Wine Guide

Jewish Journeys

Charitable Giving

Buy Israel Week

Israel NOW

*Affiliate revenue sources

LaterPay

* Acquisition of NJ Jewish News

*NYBlueprint.com

*Handled the application and from start to successful notice of 501C3 approval

* Subscription development

CAREER HISTORY

The Jewish Exponent – Philadelphia, PA.

Business Director September 1979 – June 1994

This was the top business position at the Exponent and I was responsible for bottom line performance, sales and all financial administration

Duties:

Staff management, hiring of sales staff, developing sales incentives and new revenue sources, in particular, special feature sections like: The Wedding, Neighborhood issues, Healthcare, Travel and many others

Creation of events for singles, Simchas Expos, etc.

The Jewish Week- New York, NY

Associate Publisher, June 1994 – August 2019

Publisher, September 2019-June 2020

Duties:

Responsible for all revenue areas, expense management and bottom line performance. Interaction with key advertisers, UJA Federation NY, Greater MetroWest Jewish Federation, key accounts, printers, board members, vendors and all staff.

Wrote direct mail for print and online fundraising

Oversaw the non-profit programs:

Fresh Ink For Teens, Write On For Israel, The Conversation

Associate Publisher/Publisher of NJ Jewish News (4 editions)

.

ACADEMIC QUALIFICATIONS

University of Tennessee, Chattanooga

Bachelor of Science

REFERENCES – Available on request.

PERSONAL SKILLS

Able to multi-task several projects at the same time

Excellent communicator with strong written and people skills

Completing projects on time

Trustworthy

CONTACT

Rich Waloff

63 Vermeer Drive

Langhorne, PA 19053

H: 215-***-****

M: 215-***-****

E: ****.******@*****.***

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