Communications Officer Specialist

ALISA PICERNO, MBA

** *********, ********, ** *****

Phone: 860-***-****, Email: *****@****************.*** FIRST-CLASS EDUCATION

****-**** *** *********, ******** Connecticut State University 1988-1992 B.A. Communications (Magna Cum Laude), Boston College EXEMPLARY EXPERIENCE

2019-present Chief Communications Officer, Aquiline Drones Corporation

• Serve as communications leader for high-tech, drone manufacturing and cloud solutions startup company

• Take each of its six lines of business from concept inception to successful marketing strategy implementation via innovative product and service launches

• Collaborate in cross-functional, global team environment to achieve company benchmarks and deliverables

• Effect positive brand vision through timely press release campaigns and management of social media platforms

• Rally community and political leaders, civic organizations and investors through proactive networking and engagement techniques

• Exhibit exceptional people and event planning skills by developing unique team-building activities for employees

2002-present- President, Alliances By Alisa, LLC

• Founded and operate full-service publicity consulting agency for corporations, small businesses, and non-profit organizations across a myriad of industries

• Elevate clients’ brand image by writing compelling press releases, media advisories and pitch letters that generate maximum editorial exposure

• Directly increase sales volume and market share for clients’ products and services through creative marketing campaigns

• Build media cultivation programs across TV, radio, newspaper, magazine and online outlets to position clients as industry experts within their fields

• Explore media buying opportunities and secure aggressive advertising campaigns to enhance key company messaging, while negotiating in-kind media sponsorships

2000-2002- Communications Specialist, Qualidigm

• Elevated position of Medicare quality improvement organization to various audiences by orchestrating press conferences, creating newsletters and direct mailers and producing educational materials designed for the senior population

• Managed and secured $1 million Medicare advertising budget, consisting of targeted media buying, negotiating discounted rates and leveraging value- added services

• Served as on-site exhibitor at public health fairs and primary interface between the organization and the 65+ community

1998-2000- Director of Marketing, MassMutual Financial Group

• Managed all operations of nationally acclaimed small business marketing program, including $2.1 million budget

• Increased business leads by 20% each year via management of vendor matrix

• Launched Women’s Financial Network sales segment consisting of 4,000+ female agents

1997-1999- Director of Marketing and Public Relations, New England Financial

• Spearheaded market research and created tactical promotional plans for 60+ insurance and financial professionals

• Developed and augmented brand recognition of new consolidated agency through statewide publicity blitz

1996-1997- Account Executive, Jacobs & Prosek Public Relations

• Created and managed public relations/media strategies for agency’s healthcare accounts

• Arranged and publicized press conferences, trade shows and other prestigious events for enhanced company visibility 1993-1996 - Press Secretary, Connecticut State Senate

• Promoted political platforms of 19-senator caucus, including customized cable access shows, community and constituency events and solid communication with Capitol Press Corp

• Unique and powerful marketing mix resulted in every senator re-elected to office in 1994 election

PROFESSIONAL AFFILIATIONS

• Connecticut Women’s Council

• Connecticut Women in Healthcare Management

• Public Relations Society of America

• Business Network International (Vice President)

• MetroHartford Alliance (Investor-level member)

• Simsbury Chamber of Commerce (Board of Directors)

• A Promise To Jordan (Publicity Chair)

SKILLS & STRENGTHS

• Multi-faceted, Multi-tasker

• Business Savvy

• Results Focused

• Self-Motivated

• Media Connected

• Activating Writer

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