Angel L. Calero 786-***-**** /***********@***.***
Miami, FL 33183 https://www.linkedin.com/in/angelcalero/
18+ years of successful sales, marketing, and merchandising experience in retail sales and customer support. Supervised promotions, developed sales plans, and effectively managed product inventory and placements in various territories including South Florida, the Caribbean (including Puerto Rico), the Virgin Islands, and Latin America. Highly adept at recognizing areas in need of improvement and applying vision to develop and execute effective action plans according to the company’s goals, sales objectives, and priorities. Skilled leader of product knowledge classes. Committed to learning and continuous professional development. Bilingual (English - Spanish) and basic Portuguese certification.
Skills
MS Office Suite Adobe “CRCIVR” Sales Force Social Media Workforce AS400 Teams Zoom Audit Inventory
Select Career Highlights
Shrewdly managed home organization products for various home improvements stores in national and international territories including South Florida, Puerto Rico, the Caribbean, and Latin America. (Emerson/The Ames Companies)
When confronted by poor service to bays, extensively administered effective tutorials to service teams on best practices thereby improving the situation. (Emerson/The Ames Companies)
Accurately analyzed sales data and use this information to forecast and provide feedback on areas of growth; created and met goals, improving sales and product presence in the stores. (Emerson/The Ames Companies)
Led product knowledge classes to Home Depot Associates at store level as well as at district level. (Closet Maid North America)
Recipient of the “President’s Award” for outstanding sales performance. (Closet Maid North America)
Professional Overview
Emerson / The Ames Companies – Ocala, FL (Corporate Office) 2011 – 2022
Territory Account Manager (The Ames Companies) 2017 – 2022
International Key Account Manager (The Ames Companies) 2019 – 2020
Territory Account Supervisor/Representative (Emerson-Closet Maid North America) 2011 – 2017
Managed Closet Maid's Latin America and Caribbean accounts.
Audit service, projects, and inventory of products and advise on best service and sales practices to store associates and to customers who need guidance and expertise in home organization products.
Planned and maintained planograms according to the company’s strategies.
Built and maintained strong working relationships with key account personnel at all levels from the sales associates to high-level executives.
Attended sales meetings, managed and attended industry trade shows, and lead in-store seminars and promotions.
Supported company’s sales plans, exceeding sales goals in the South Florida territory.
COCA-COLA Enterprises – Kendall, FL 2009 – 2011
Merchandiser – South Florida
Stocked Coca-Cola products, according to store and brand specifications.
Built and re-stocked displays, bulk stacks, and restocked all Coca Cola coolers and vending machines.
Closet Maid North America – Ocala, FL (Corporate Office) 2006 –2008
Territory Sales Service Supervisor
Effectively managed Southeast Florida Territory, From Titusville to Key West.
Interviewed, hired, trained, and supervised sales service representatives in the Port St. Lucie, Boca Raton, and the North and South Miami areas.
Oversaw cross-merchandising, product knowledge classes, and Internet Design tool known as the Visual Storage Planner as well as re-organized bays and scheduled reset of wire shelving bays based on new plan-o-grams.
Created and met or exceeded goals to improve sales and product presence in the stores.
United Samsco – Plano, TX (Base Office) 2006
Project Service Representative
Provided reset of new and existing lines of products to Home Depot in Florida, Texas, Georgia, and Louisiana based on the company’s plan-o-grams.
Assisted in store remodels by setting existing product to new areas in the store.
Set steel and product for upcoming opening of a new store.
Became part of one of the top reset teams in the company.
Store Services Group – Charlotte, NC (Base Office) 2004 – 2005
Merchandiser (New Jersey & Pennsylvania)
Provided service to all home organization departments’ merchandise in five Lowe’s stores.
Maintained plan-o-gram integrity, merchandised inventory, set displays and checks, and maintained safety standards.
Negotiated best product placement for promotional sales such as the back-to-campus, pre-holiday and post-holiday storage promotions and Rubbermaid, Closet Maid, Do + Able cabinet promotions and sell thru.
Coordinated and correlated upcoming re-sets, promotions, and status of products with store management and price coordinators.
Education & Credentials
Emerson’s “Communicative Supervisor Workshop”
A one-week workshop to improve communication skills as well as setting priorities and goals.
BA, Communications, Major in Visual Arts (1994)
Universidad del Sagrado Corazón, San Juan, PR