Bene Martinez
***** ********** ********, ***** ****** 832-***-**** *********@***.***
SALES, MARKETING & BUSINESS DEVELOPMENT LEADER
Driving Revenue Growth within the Industrial Marketplace
Engineered Products Expertise and Technical Based Solutions
Top Performing Sales and Marketing Leader with expert qualifications in identifying and capturing market opportunities to accelerate expansion, increase revenues and improve profit contributions. Consistently successful in cultivating and securing new business, developing strong business relationships and surpassing all sales quotas. Excellent communication, presentation and leadership qualifications. Understands Spanish. Expertise includes:
Industrial Business Development Strategic Sales & Market Planning
Consultative Solutions Selling
Target Account Development
Customer Relationship Management Technical Sales Training & Support
Sales Forecasting & Measurement Sales Presentations & Negotiations
Competitive Market Positioning New Product Development/Launch
PROFESSIONAL EXPERIENCE
METGLAS, Inc. HITACHI METALS AMERICA – Myrtle Beach, SC 2016-2021
Senior Sales Manager Americas
Solely responsible for managing sales growth and annual budget execution in NA/SA sales regions with proprietary Amorphous electrical steel, ~$50M business unit. Created, implemented and practiced new sales “Pull Through” approach involving direct communication, strategic selling to Utilities and large Transformer OEM’s. Led new product development team (HB1M XX) and facilitated market launch addressing global market technical needs.
During 2nd year promoted and received all former VP Sales & Marketing responsibilities including monthly production volume forecasting, inventory mandates/adjustments, corporate accounting & board reporting (2,000 MT’s/~88% total facility capacity).
• Facilitated increased vertical market sales growth with transformer-liquid filled OEM’s in US, Mexico and Canada.
• Led Sales and Production team efforts in securing new Siemens AMC business-OEM contract initially $2M+ equating to ~$20M+ in 5-year duration including additional global facility locations, Brazil & Columbia
•Led Sales and R&D team efforts in securing new Eaton-WI AMC business-OEM contract initially $400K, equating to ~$12M in 3-year duration
• Cultivated and secured Mexican JV (joint venture) sales channel with 5-year LTA. 1st in Metglas company history, increasing AMC product positioning/competitiveness/cost savings and vertical market introduction
• Led collaboration team efforts with official company response to former US administration’s Tariff 232 and 301; foreign electrical steel and market price “dumping” issues
• Received ~$500K plant expansion project funding for capital improvement-CAPEX Addressing market streamlining, “middle man” elimination and increased profit margins
• Prepare & Analyze monthly/annual P&L to HQ & Japan Corporate
• Promote and Position brand advanced technology and new product development for Amorphous materials (US sourced) in NA/SA markets targeting high efficiency end products
• Created and secured LTA’s long term agreement) multi-year contracts with increased annual business volumes including current and new product portfolio
• Created monthly/annual budgets reflecting long term growth increases relative to NA & global market trends
• Facilitated and promoted brand technology to US & State government agencies targeting long term efficiency standards, goals, US source mandates and marketing initiatives
• Received GE/Prolec Vendor of the Year 2016. 1st company award in 10+ years
MITSUBISHI ENGINE NORTH AMERICA – Itasca, Illinois 2013-2015
Sales Director – US & Canada
Mitsubishi Heavy Industries ‘MHI’ newly created natural gas engine OEM division, sales management responsibility included North/Central/South America regions, utilizing self-generation technology based upon RICE (Reciprocating Internal Combustion Engine) prime power and CHP (combined heat & power) systems. Integrated system configurations consisted of high speed (380kW-2MW) and/or medium speed (3.65-5.5MW) gas engine platforms. As well as, H-15 & H-25 GT turbines pre-sales initiatives. North American vertical, sales strategy included key domestic Utility/IPP Companies, EPC Companies (Engineering/Procurement/Construction), A&E Firms, Upper Tier College/Universities and strategic end users requiring highly efficient self-generation.
Directly reporting to the VP Sales Gas Engine Division, complete hiring responsibility for (4) individual sales team. Monitored progress and memorialized account penetration, to NA C-level management and MHI-Japan corporate. In addition to sales manager responsibility, effectively managed all marketing for Gas Engine products and smaller GT (2-25MW) competitive data; website, publication(s), annual trade show (Power Gen. ‘13), federal CHP registration and updating.
• Cultivated & Negotiated New York City Wastewater Treatment Facility Project $28.5 million.
• Cultivated San Jose (CA) Wastewater Treatment Facility project ~$20 million.
• Single point contact with key corporate accounts, ensuring long term relationship and capital equipment requirements. Including New York City WW Treatment Facilities, Duke Energy, City of San Jose (CA.), University of Central Florida, Burns and McDonnell and Power Engineers.
LIQUIDMETAL COATINGS SOLUTIONS, LLC- Kingwood, Texas 2009-2012
Sales Director – Corporate & Central US
Chosen to lead $10 million direct sales-coatings division, subsidiary of Liquidmetal Technologies, owner and industrial leader of proprietary amorphous coating materials, Armacor ™ and turn-key
field services. Reporting directly to CEO, leadership role responsibilities included, strategic sales and marketing focus on US Top 25 multi-site Power Generation owners including Southern Company, FirstEnergy, Dominion Power and TVA. Secured, obtained, assessed and dispersed competitive market data to technical sales team/individuals, as well as upper management. Monitored progress and documented account penetration, at local and corporate levels. Effectively, created vertical sales
& marketing plans for each respective sales region ensuring increased product positioning, future business securement and long-term growth in US/Canada & key global strategic areas.
• Negotiated and secured $2.5 million Dominion-Chesterfield (Chester, VA.) thermal coating project, largest US field application (’98).
• Secured 3-year contract with FirstEnergy for both thermal spray and media blasting within entire plant fleet, value in excess of $10 million.
• Cultivated and become single point contact with key corporate accounts, assisting and negotiating long-term thermal coating contracts, Southern Company, PPL (PA. Power & Light), Progress Energy, Dominion Energy and TVA (Tennessee Valley Authority). Through educational forums, technical presentations, solution based discussion groups and events.
Utilized business methodology to capitalize on mid-large key accounts, contractual agreements and partnerships. Creating strategic plans, executing for long term corporate growth, enhancing both product and market positioning.
UNION PUMP COMPANY-Textron, Inc., Houston, Texas 2006 – 2007
Senior Area Sales Manager – Gulf Coast Region
Recruited by this $100 million direct sales OEM and subsidiary of Textron Incorporated, an $11 billion organization, to restore relationships with Fluor Daniel, Jacobs Engineers, S&B Engineers and BP Corporate. Assumed leadership for a $6 million sales region, an inside and outside sales team of nine (9), all strategic sales and market planning, key account management, retention, and new business development within the Oil & Gas Market sector.
• Negotiated and secured a $30 million BP-OCC (Whiting, Indiana) expansion project, assembled and facilitated a twelve (12) person internal project team.
• Cultivated and restored relationships with key accounts and served as single point of contact on all technical sales presentations.
IMO INDUSTRIES-Colfax Corporation, Houston, Texas 1998 – 2005
Territory Sales & Marketing Manager, Colfax Oil & Gas Specialist - Southern Region
Stellar eight-year OEM direct sales and marketing career highlighted by numerous awards and commendations based on exemplary sales performance, business development and leadership. Assigned to several territories throughout Texas, Arkansas, Louisiana and Mississippi to increase market share and secure new business for this global screw pump manufacturer. Complete responsibility for all strategic sales and market planning, competitive market analysis, key account development, new market development and customer relationship management. Targeted markets include Oil & Gas, EPC (Engineering, Procurement and Construction), Petrochem, OEM’s and Pulp & Paper.
• Increased GE Aeroderivative business from $300,000 to $1 million within one year, and further negotiated/secured a three-year contract with GE in excess of $11 million; LM6000 & LMS100
• Restored global relationships within ExxonMobil, delivering $1.8 million in revenues
• Named Sales & Marketing Manager of the Year in 2004.
• Cultivated and built long-term relationships with Major Oil and Gas companies to include ExxonMobil, ChevronTexaco, Conoco Phillips and Marathon Oil.
• Chosen to serve on several American Petroleum Institute (API) subcommittee’s to collaborate on sponsored events with both ExxonMobil and ChevronTexaco.
• Appointed to the Texas A&M University Multi-Phase Pumping (MPP) Advisory Board in 2005.
• Facilitated the 1st Annual Colfax Corporation Oil and Gas Market Council in 2005.
• Chosen to serve on the American Petroleum Institute Committee (API 676) for ChevronTexaco.
MPI INDUSTRIES, Houston, Texas 1995 – 1997
Regional Sales Manager
Recruited by this startup HVAC distribution company to establish and build a direct sales force from inception. Assumed full responsibility for strategic sales and market planning, staff recruitment, product and sales training, new business development and client relationship management.
• Drove business from startup to $1.4 million within the first year.
GENERAL A/C & SUPPLY, Houston, Texas 1992 – 1994
Regional Sales Manager / Sales Manager / Inside Sales Associate
Advanced quickly through increasingly responsible leadership roles for this HVAC equipment distributor. Initially recruited as an Inside Sales Associate and promoted within 90 days to Sales Manager to mentor and train a team of four sales associates selling commercial equipment to HVAC contractors. Accepted Regional Sales Management role overseeing 25 sales associates within five locations.
• Delivered a 20% increase in sales volume in year one and a 25% increase in year two.
AWARDS/HONORS
Received Colfax Corporation Salesman of the Year Award in 2004.
Appointed to the Texas A&M University Multi-Phase Pump (MPP) Technical Advisory Board in 2005.
Selected and Chaired 1st Annual Colfax Corporation Oil & Gas Market Council in 2005.
Completed Colfax Corporate Leadership Training for Danaher Business Systems in 2004.
Exceeded Annual Sales Quota four years out of last five years at Colfax Corporation, 2000-2005.
EDUCATION
University of Texas at Austin, Austin, Texas, Business Management 1991
Extensive Sales, Product and Leadership Training Through Company-Sponsored Programs