Marketer

Work History

Contact

Skills

Languages

Paula White

Market-savvy Marketing Specialist with bilingual fluency in Spanish. Confident and poised professional Bringing over 10 years of marketing experience. Familiar with providing marketing expertise to all internal departments, as well as customers.

Photographer

Paula White Photography, Los Angeles, CA

Photograph high-quality images for various print and digital projects.

Established relationships with brands to create social media content.

Digitally edit photos to enhance appearance.

2010-08 -

Current

Marketing Manager

Alterna Professional Haircare, Los Angeles, CA

Boosted brand awareness and generated leads

while managing internal and external marketing

campaigns and programs.

Assessed marketing copy, art comps and final

designs and compared with established

specifications.

Capitalized on industry and marketplace trends to

strategize marketing solutions and enhance business operations.

Planned and coordinated logistics and shipment of

materials for attendees of trade shows.

Kept organized tracking documents detailing

assignments, in-progress work and completed

project milestones.

Managed marketing budget and associated P&L to

develop and execute marketing strategies, budgets, and sales plans for business segments.

Collaborated with senior sales, engineering, and

other business development executives to create

2007-07 -

2010-07

Address

Woodland Hills, CA, 91364

Phone

310-***-****

E-mail

adqksx@r.postjobfree.com

Public and Media Relations

Beauty Brand Marketing

Photography

Product Development

Brand & Packaging

Copywriting

Brand Development

Spanish

Education

best practices marketing initiatives and media

positioning for vertical markets.

Marketing Manager

Dermanew Skincare, Beverly Hills, CA

Managed internal and external marketing

campaigns and programs for 5 Professional and

retail brands.

Wrote marketing copy for ads, packaging and

Marketing collateral.

Wrote all Spanish copy for International packaging and inserts.

Collaborated with media to encourage company

and product coverage and promote brand mission

and values.

Collaborated with external PR firms, as well as

internal sales and marketing managers, to

determine branding, product positioning and media

messages.

2003-07 -

2007-05

Production Coordinator

E! Entertainment Television, Los Angeles, CA

Collaborated with producers and management to

develop newscasts, promotions and teases.

Selected material to develop interesting and

professional presentations for different formats.

Managed coordination of offsite shoots for news

shows.

Covered special events and breaking news with eye

for detail and tenacious pursuit of important

information.

1999-10 -

2002-09

Bachelor of Arts: Spanish Language And

Literature

CSUN - Northridge, CA

1994-08 -

1998-06

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