CHRISTY HOUSTON
FOUNDER & ENTREPRENEUR BUSINESS DEVELOPMENT,
SALES & COMMERCIAL GROWTH REAL ESTATE
EXECUTIVE SUMMARY
High performing leader with over 10+ years of
progressive experience managing a wide variety
of cross functional responsibilities in both
corporate and entrepreneurial environments.
Strong command of real estate operations and
substantial exposure to business development
go-to market strategy, P&L, customer success
negotiations and growth strategy.
Continuously shown executional expertise by
driving strategic product & service management
while collaborating with leadership to create
innovative solutions from concept to inception.
Ability to navigate through the most ambiguous
and complex business problems by utilizing
exceptional business acumen, analytical
capacity, and creative direction.
CAREER EXPERIENCE
CONTACT INFORMATION
Phone: 310-***-****
Email: ***************@*****.***
Location: West County, Missouri
Develop appropriate competitive sales strategies, and continually modifies these strategies to meet changing business, industry, and customer circumstances. Deliver on acquisition and growth targets leveraging data-backed ideas with flawless execution working across product, marketing, data science, business and analytics. Set clear promotional strategies and recommendations to ensure investments put behind the brands maximize growth and competitive edge while ensuring profitability. Collaborate with business unit leaders to clearly define and establish marketing specific metrics that have a direct impact on company revenue goals. Own messaging in order to stay ahead of market trends, created a constant feedback loop customer’s needs, and established differentiated market positioning. Overseeing contracts and project manager duties for each clients marketing strategy, social media (Facebook, Instagram, LinkedIn, YouTube), SEO, branding and web design. Co-Founder, Senior Marketing Consultant
UnWired Digital Media 2017 - Present
AREAS OF EXPERTISE
Demonstrating unwavering commitment
to providing outstanding client service;
generating and sustaining a viable client
bases and forging strategic relationships.
Overseeing financial management tasks
such as budgeting, forecasting, reporting,
and strategic planning,
Enabling strategy execution, road map
creation, and alignment to deliver long-
term enterprise value.
Leading teams and solutions that have
measurable impact on businesses
through collaboration with functions such
as Marketing, Sales, Finance, and IT.
CORE SKILLS
Sales Strategy
Marketing Communications
Business Development
Vendor Management
Market Analysis
B2B/B2C Sales
Reporting & Planning
Data Entry
Documentation
Coaching
Customer & Client Service
Growth Strategy
Relationship Management
Lead the development and execution of short and long-term financial budgets and operational goals for all departments, with a strong ability to drive the top line and a keen eye for cost control, productivity and profitability. Develop business plans for growing sales, improving profit levels, reducing expenses, improving/nurturing supplier relationships and developing relationships with existing and prospective key customers.
Align the overall sales function and departmental objectives with business strategy through active participation in corporate strategic planning, sales development, forecasting, sales resource planning, and budgeting. Collaborate with cross functional partners in developing standard operating procedures for the success of the organization in order to increase task efficiency and improve the customer experience.
Pioneer business development initiatives which includes market analysis, segmentation, and other partnerships to grow the business.
Track market information pertaining to customer, projects and competitor activities, while continuously tailoring our positioning strategy. Responsible for a wide variety of financial and business operations including budgeting, financial controls, reporting, revenue generation, branding and vendor management. CFO
Chris Hegarty Plumbing Inc. 2015 - 2017
Optimize the sales management process to maximize revenue by increasing velocity, efficiency, effectiveness, value-selling, and visibility into the pipeline. Guide the adoption of agile cultural values and processes, instilling a culture of innovation, empowerment, transparency, collaboration and customer focus. Identify, design, and implement market-driven strategies to achieve revenue goals and the company’s mission.
Aggressively position and market the company through clear and compelling value propositions, based on pain points that resonate with the end-user. Work with senior leaders to establish a comprehensive strategic road-map and implement short and long-term objectives to drive business results, and to provide fact- based thought leadership on key financial decisions. Synthesize analyses into actionable recommendations while also taking accountability for writing reports, leading committee presentations, and ensuring project timeliness. Overseeing the management of all company divisions including operational strategy, revenue growth, sales, leadership and organizational structure. President & Founder
Devoir Management Firm 2007 - 2015
CHRISTY HOUSTON
FOUNDER & ENTREPRENEUR BUSINESS DEVELOPMENT,
SALES & COMMERCIAL GROWTH REAL ESTATE
EDUCATION & MORE CAREER EXPERIENCE
Kaplan University
United States Army
MITx
IMBx
UC Berkeleyx
Curtainx
Harvardx
Columbia University
Associates Degree, Computer Science
Military Service, E3, 94B (Military Police)
Social Responsibility focused in Real Estate
Development - Program
Introduction to Investments, & Seeking
Investment Alpha - MicroMasters
Foundations of Data Science, and
Communication - Programs
Strategic Brand Management
Entrepreneurship in Emerging Economies,
and Remote Work Revolution for Everyone -
Programs
Construction Management - Specialization
Program
Real Estate School - Missouri (currently) &
California
Volunteer with passion for raising money towards children's cancer research and domestic abuse - successfully put together multiple events with a focus on these topics. Avid traveller who loves anything beach or ocean related, bike riding, and meeting people of different cultures throughout the world. Chamber of Commerce member/sponsor - Santa Monica, Los Angeles, Palm Desert, Rancho Mirage, Indian Wells, La Quinta (CA)
Contributor to La Quinta magazine - 2 articles made front page and centerfold pages. Business Networking & Entrepreneurial Conferences - Guest of speakers or paid member.
Member of PETA and other vegan groups - educating on GMO's, all-natural, holistic & healthy food choices.
Member of Mastermind groups - Entrepreneurial & Leadership OUTSIDE OF THE RESUME
Provide a variety of administrative duties including composing memorandums, letters, forms procedures, contracts, and other documents and correspondence. Maintain and organize highly confidential files, including competitive and strategic planning information.
Understand key functions and projects throughout cross functional departments while proactively providing follow-support on action items in progress. Interpret data-driven customer metrics to understand customer behaviour and identify key drivers and opportunities that support strategic business decisions. Providing administrative and functional assistance to corporate and personal matters to ensure smooth functioning of activities and processes in multiple lines of business Executive Assistant to the Founder
Altus Properties LLC 2012 - 2014