International and Digital Marketing, Social Media Experience

Nina Ho

******.*****@*****.*** • San Diego, CA • www.linkedin.com/in/ninathiho

EDUCATION

University of California, San Diego International Business, B.A. Expected Graduation: JUN 2022 Relevant Coursework: Product Marketing and Management, Consumer Behavior, Sales Management, Global Business Strategy, Corporate Social Responsibility, Innovation to Market, Business and Organizational Leadership WORK EXPERIENCE

Cashier and Barista Tapioca Express (UCSD) - La Jolla, CA MAY 2021 - PRESENT

● Balanced restocking, packaging, barista, and cashier duties during every shift to ensure fluid workflow

● Provided swift, warm, and personalized service to customers and increased biweekly tips by 91% International Marketing Intern e.l.f. Cosmetics - Remote NOV 2020 - PRESENT

● Tracked key performance indicators for international e.l.f. and Keys Soulcare (KSC) FB/IG social accounts and revamped data collecting practices, improving efficiency, accuracy, and information relevance

● Created 6 decks detailing most EMV-earning influencers for e.l.f. and KSC; KSC competitors’ pricing; and international cosmetics and fragrance landscapes to prepare for e.l.f. and KSC’s new product launches

● Updated international marketing team on beauty and personal care news with biweekly newsletters

● Created user-generated content on Instagram and Tiktok to increase engagement in e.l.f.’s digital audience, earning a total of over 19.4k views and 1,100 likes Campus Ambassador Discord - Remote OCT 2021 - JAN 2022

● Created Excel pipeline of 334 UCSD organizations’ contacts to promote Discord and Student Hubs (SH)

● Contacted 50 organizations each week to troubleshoot their communication and engagement pain points

● Activated 9 new UCSD club servers in a 15% saturated market, and onboarded 19 existing servers onto SH Server and Hostess Pho2To and Ghien Mi Go - Westminster, CA JUL 2019 - SEP 2019

● Balanced 2 full-time, high-pressure server jobs for 65 hours per week, and multi-tasked serving customers in English and Vietnamese, cashiering, and preparing to-go orders to increase sales by $2,000 in 3 months

● Handled $1,300 at cash register, and evenly divided tips between staff to ensure fair distribution EXTRACURRICULAR ACTIVITIES

Video Committee Lead UCSD Alpha Kappa Psi - La Jolla, CA JAN 2022 - APR 2022

● Created 3 videos to promote AKP’s spring rush on Instagram and Zoom, reaching over 5,000 accounts

● Filmed and storyboarded video content that spanned over 12 cities in 3 states Culture Chair and House Parent UCSD Vietnamese Student Association - La Jolla, CA MAY 2019 - JUN 2020

● Promoted Vietnamese culture and heritage through VSA events, activities, & social media updates

● Developed 7 cultural presentations for general body meetings, promoting Vietnamese heritage

● Managed a budget of $1,200 to fund at least 15 events in the 2021-22 school year for 83 house members VOLUNTEERING

Mentor and Writing Coach Girls Inc - Orange County, CA JUL 2014 - PRESENT

● Edited and proofread 45 college application personal statements and scholarship essays for Girls Inc seniors

● Gave personalized writing advice to 9 seniors, resulting in a 100% college/scholarship acceptance rate SKILLS Google and Microsoft Office Suite; public speaking; leadership; strong verbal and written communication skills; social media knowledge; fluently speak, read, and write Vietnamese; strong customer service; assertive; open-minded; fairness-oriented; empathetic; problem-solving; creative; multitasker REFERENCES AVAILABLE UPON REQUEST

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