Marketing Manager Digital

• Phoenix, AZ • 602-***-**** • ********@*****.*** • LinkedIn • Digital Business Card

S U M M A R Y

Cross-functional, results-driven, marketing professional with a passion for turning ideas into solutions. Effective at digital marketing, content creation, email campaign optimization, and data interpretation. Thrives in challenging environments focused on creating opportunities for business success. E D U C A T I O N

Graduated Summa Cum Laude - MAY 2019

Arizona State University

W. P. Carey School of Business

Bachelor of Science, Marketing

Minor, Special Events Management

FORBES August 2021 - February 2022

Consumer Marketing Manager - Digital Subscriptions Curated advertising and promotional strategy across multiple platforms including website paywall placements, social media, push notifications, and email that assisted with an increase of 26% overall subscriptions compared to the previous period. Proposed and implemented a new email strategy to determine the best click-through rate engagement on seasonal sale that increased click engagement from 6% to 9% Led creative alternatives to better present discount offer for a newly crafted free magazine promotion that resulted in a 3% increase in conversions on the paywall and a 38% increase overall. Strategized and designed the first print advertisement to promote unlimited digital access that was published in the December issue of the Forbes 30 under 30 magazine. Commercial Digital Marketing Strategist, January 2020 - August 2021 Adapted to immediate marketing demands fast while leading strategic promotional projects targeted at real estate agents and the B2B market

Managed strategic marketing drip campaigns to win-back previous referring realtors to increase conversions by 3%

Trained over 35 account managers utilizing new marketing tools such as Videolicious (video salesplatform), Navigator (Email CRM), and Salesforce to help grow sales pipeline Assisted and monitor the creation of multiple marketing campaigns at once to give account managers double the amount of material tools for reaching sales goals Marketing Coordinator, May 2019 - January 2020

Created new email content weekly and optimized campaigns across all channels (B2B, B2C) that lead to an increase in Q4 of first year real estate renewals from 27% to 29% Managed and enhanced followers on all social media engagement while decreasing Facebook ad cost per lead due to high organic traffic

Rebuilt google analytics account and implemented 300+ tags on all landing pages to measure user engagement and proper UX/UI

Promoted new services by altering the digital email creative which set a new usage record of over 250 orders in one day and 770 more orders for the year E X P E R I E N C E

FRONTDOOR May 2019 - August 2021

AMERICAN CITY BUSINESS JOURNALS February 2022 - Present Email Marketing Manager

Audit and create new strategy for welcome and re-engagement stream for non-active sleepers Build audiences and curate email copy to promote new monthly offer for digital subscriptions S K I L L S

Salesforce Marketing Cloud

(Advanced)

Photoshop, Indesign, Canva, Figma

Google Analytics & Data Studio

(Advanced)

Excel,Word, PowerPoint

ARIZONA STATE UNIVERSITY September 2017 - January 2019 Marketing Intern

Brainstormed and collaborate ideas to solve solutions of social media communication challenges by analyzing the execution of advertising content (i.e. digital ads, email campaigns, social ads)

Assessed future trends by conducting research on projects with Marketing Alumni Relations team to assist in creating advertisements

Partner Marketing Intern

Assisted with writing 20+ marketing proposals for targeted products of three partners including Dell, Panasonic, and Microsoft

Researched and tracked trends of B2B marketing tactics of competitors for quarterly business reviews INSIGHT ENTERPRISES February 2018 - May 2018

ARIZONA DIAMONDBACKS January 2019 - May 2019

Ballpark Operations Intern

Organized monthly operation schedules for guest relations and services staff Prepared event budgets for game day staff while updating and maintaining event database

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