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sales and markting

Riyadh, Saudi Arabia
May 15, 2022

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Ibrahim Farouk Mady

Al-Medina Al-Monawara – Sultan Street

Mobile: 054*******



Seeking a managerial position in a reputable organization, which enables me to enhance and develop my knowledge and gives me the opportunity to utilize 24 years of FMCG experience and add value to the organization.


*September 1987 - Ain Shams University, Faculty of Commerce. Cairo - Egypt

Bachelor of Commerce Accounting Department

*January 2018– MBA Egyptian Cultural Center

- Organizational Behavioral

- Advanced Management & Leadership

- International Business

- Project Management

- Strategic Management

- Human Resources

- Modern Economic

- Business Finance

- Marketing Manageme

Work Experience

2018 to 2020 Tatweer for Food Al-Medina Al-Monawara-Saudi Arabia

Sales &Marketing Manger

* Achieving 192% sales growth VS 18/17 year.

2012 to 2017 Abudawood Company Al-Medina Al-Monawara-Saudi Arabia

Unit Sales Manager

Responsible for managing the Retail sale and Whole sales in food products department.

Achieving 357 % for the area target in 2012 (14/50 MSU).

Maintain the sales and contracts with all customers by working hand by hand with section sales managers to understand the customer needs to achieve the best results.

Contribute the development of team work by following the work and development plans.

Building a team work environment in each of my teams by encouraging and motivate them to get the best results.

Presence in the market in a daily basis (up to 70 % of the time) to follow up all the activities and to implement our priorities.

Meet all the unit team in a monthly basis to analyse the work and make a plan for developing our results.

1999 to 2012 Abudawood Company Al-Medina Al-Monawara-Saudi Arabia

Sales Supervisor for Modern Trade and Whole Sale

Responsible in managing all the MT and WS in Al-Medina, Yanbu, Tabuk and KA account in Jeddah.

In my period, 38 % increase in the sales targets.

Coverage of all retail and whole sale customers in Al-Medina to provide all the company products with pricing and promotions.

Helping the customers in distributing the products by advertising in the weekly leaflet and make in store promotion.

Make monthly business review with the customer to highlight the strong and development points on the sales curve and providing them with the necessary advice and actions needed to follow in order gain the best income.

Jan. 1994 to 1998 Abo Dawood Company Al-Medina Al-Monawara-Saudi Arabia

Sales Representative

Responsible for covering 120 grocery in Al-Medina Area and apply sales fundamentals for all customers.

Covering one to two times visit to every customer to cover his needs from the products (WOB)

Distributing all the company products for all the customers to cover 100 % from their needs.

Maintain the shelf share for the product in the category and put the POSM to introduce the product to the consumers.

Applying FIFO principle to all the products on the shelf.

Maintain the pricing for all products to be competitive in compare with comparators.

Providing floor display for big customers in my area which was helping me to increase the off take of the products.

Achieving increase in the sales up to 166 % in compare with the previous year, all this by applying sales fundamentals.


Computer skills:

MS office 2013 (word –excel –outlook –power point)


MS XP, Vista & Win7.

Language Skills:

Arabic: Mother tongue

Good command of both written and spoken English. Personal skills:

Able to work in team.

Leadership professionalism.

SAP End user & consultant.

Developing plans and Priorities.

Outstanding thinking and the ability to solve problems.

Able to work under pressure.

Able to deal with hard situations.

Have very good communication skills.

Able to deal with customers with patient.

Able to learn and teach.

Reliable, Motivated & Ambitious.

Expert in Customer Service.

Courses and Certificates:

Sales college number 1

Sales college number 2

Planning and setting priorities course.

Time Management course

Train the trainer and Training in work place course

Customer Service Satisfaction course

Nominated 9 times over 12 for Star of the stars in Saudi Arabia for achieving the best results in sales as I

achieved develop over 166 % (coverage – distributing and visibility)

Nominated to Procter and Gamble Club in Saudi Arabia.

Got Sheikh Ismael Ali AbuDawood Award twice.

Got a lot of Certificates from Procter and Gamble for my ideas which helped in work success (Monthly reports with results and analysis- Creative Ideas and Reports for compotators activities).


Reading, traveling, playing and watching football and Tennis.

Personal Information

Nationality: Egyptian Marital Status: Married Iqama: Transferable Date of Birth: March 1966


Available upon request.

Contact this candidate