EDUCATION

****-**** ******** *********, *****

BA Degree, Fashion Business & Luxury Brand management 2010-2011 UNIVERSITY OF THE ARTS, London

English & Art introduction courses

****-**** ******* **GH SCHOOL, Casablanca

French Baccalaureate, Economic Science Specialization PROFESSIONAL EXPERIENCE

2020-2021 MAISON LAURENZ BACH, Gstaad

Fashion and Accessories Buyer / Consultant

• Worked with internal customers to gain a deep

understanding of supply needs

• Researched, evaluated, and purchased promising

clothing and accessories.

• Analyzed record of product performance to determine future purchases

2019-2020 TEA PREMIUM EXPERIENCE, Morocco

Business Development

• Expanded the family business by opening a new flagship store in Marrakech

• Performed an audit of operations, and optimized

processes for improved running of day to day

operations

• Developed strategic framework for future operations, and trained staff on new sale methods

2017-2019 PRIVATE CLIENTS, London / Paris / Rabat

Stylist and Fashion Buyer

• Personal stylist exclusively for Royal Members,

charged of creating outfits for day to day and special events

• Discovered new brands and designers of interest via industry events and personal network of designers

• Incorporated ethical and sustainable fashion into the wardrobe selections

• Organized and managed the clothing archives, by

analyzing trends

2016-2017 FREELANCE, London / Paris

Personal Shopper and Image consultant

• Provided image consultant services

• Delivered personalized shopping sessions, gifting services and style consultations

• Coaching and providing enhancement program for

clients

2015-2016 1NSTANT WEB MAGAZINE, Paris

Editor in chief’s first assistant

• Charged of community management, including

press relations and public relations

• Oversaw the delivery of the marketing strategy,

identified opportunities via market research

• Involved in decisions for creating fashion stories and styling ideas

• Generated innovative ideas

• Delivered the styling on all editorial shoots

• Assisted bookings editor with model castings

• Attended the “Fashion Week” events held in Paris for the S/S16 and A/W16

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2014-2015 RICHARD PESTOUR COMMUNICATION, Paris

Junior PR (High Fashion & Haute Joaillerie)

• Led communications between journalists and

designers brand stockholders, with a focus on

strengthening relationships

• Established PR strategies for department, with a focus on events and increasing overall brand

awareness

• Liaising daily with international PR companies

• Produced brand content, for the online website as well as for press releases

2012-2013 AZZEDINE ALAÏA, Paris

Assistant Showroom

• Assisted in organizing press events

• Oversaw the logistic aspects of the showroom

• Assisted with model fittings

2009-2010 ZHOR RAISS, Casablanca

Creative director’s assistant

• Assisted with client fittings and orders

• Was part of a design workshop in support of

women’s handicraft

• Assisted with Model fittings

SKILLS

Critical thinking & Analysis

Business Development

Public Relations

Brand Image

Pro-Active

Creativity

Styling

IT SKILLS

Adobe Creative Suite

Microsoft Office

LANGUAGES

French (Native)

English (Fluent)

Arabic (Fluent)

Italian (Intermediate)

ACTIVITIES

Fashion & Jewelry Design

Antique Auctions

Photography

Travelling

Art

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