Haya Tawil

adpx7i@r.postjobfree.com

Business Analyst: E-Commerce/Online

EDUCATION

The American University of Paris Paris, FR

Master of Science in International Management May 2021 GPA:3.6/4.0

Florida International University Miami, FL

Bachelor of Science (Hospitality Management) Minor in Business Marketing July 2017 GPA: 3.5/4.0 Honors: FIU’s Study Abroad Logistics and Marketing Program, FIU in DC Recipient, SOBEWFF Lee Brian Schrager Award, Career Portfolio 2nd Place Award, Dean’s List

PROFESSIONAL EXPERIENCE

Nestle Waters, Perrier & Vittel, FR Paris, FR

Business Analyst E-commerce/Project Management Jan 2021-June 2021

Analyze and design the "to-be" business processes for future E-commerce projects for different countries based on the market requirements for the on-trade channels. Worked on multi-channel processing for marketing campaigns as well

Responsible for copywriting projects lead in English/French to promote advertisements for the brand globally, while also structuring all mass emails for my superiors

Created briefs for sustainability projects that were to be released to the Perrier team worldwide. These briefs were used for brand awareness globally

Managed the costs and budgeting for all E-commerce projects that concerned the CCSD team

Worked with CRM, Excel, Canva, and other content data applications. Wrote emails for superiors that was later mass sent Technical environment: SAP, Power BI, CGI and MHI pictures. Miami International Merchandise Mart Miami, US

Assistant General Manager/Rental Units September 2018 – September 2019

Managed ~25-unit lease contracts of current tenants while proactively employing rental negotiating strategies which resulted in

~10 additional prospect tenant lease contracts while increasing the company’s occupancy rate by approximately 10%

Created social media campaigns to increase foot traffic in plaza

Copywrote for advertisements, and public relations statements on the building to improve awareness and publicity to the building. Also handled all publication statements that were released to the media, and worked on catchy headlines

Directed projects that consisted of over 30 people on how to: increase revenue, enhance sustainability plans, and focus on team building

Technical environment: QuickBooks, SAP.

GoBe – Royal Caribbean Miami, US

Copy Writing Specialist October 2017 – March 2018

Engaged in the expansion, through extensive marketing efforts and strategies, of GoBe’s Product Development Department which resulted in a 20% increase in overall online traffic and customer engagement

Copywrote for online tours that were to go live on the sight. The description of the tour had to be thorough and explain to consumers what was offered throughout

Conducted thorough due diligence on competitors’ sites to compare related costs and product value which resulted in the delivery of weekly reports to company marketing director

Met with superiors weekly to discuss ongoing business success and improvements made Technical environment: SalesForce, Google ads.

LEADERSHIP SKILLS & ORGANIZATION DEVELOPMENT

Leadership Curriculum #1 Paris, FR

Arabesque Club on AUP (Cultural Club) January 2020 A club that discussed and increased the knowledge of Arab culture on campus Leadership Curriculum #2 Paris, FR

Published Author “A Dress Rehearsal: Strategizing Sustainability in a Post Covid-19 World” September 2020 An independent project worked on with colleagues and professors that offers insight to the irreparable damage the cruise industry has had on the environment

Leadership Curriculum #3 Paris, FR

Carbon Neutral Project (Project Management) November 2019 Conducted a research analysis that consisted of how to make AUP a more sustainable campus Leadership Curriculum #4 Miami, FL

South Beach Wine and Food Festival Lead (Hospitality Management) February 2016 Responsible for directing students, and working with the talent on the property that helped increase student productivity Leadership Curriculum #5 Miami, FL

Double Tree Hotel by Hilton – Employee of the Month (Hospitality Managmenet) October 2015 Front desk lead, responsible for all front desk operations when managers or supervisors unavailable SKILLS & OTHER

Languages: English (Native), Arabic (Fluent), French (Intermediate), Spanish (Basic) Interests: Mentorship, Career Development, Personal Development, Piano, and Tennis References are available upon request