Balaji Pattabhiraman
A-***, Ranka Colony, Bilekahalli, Bannerghatta Road, Bangalore – 560076, India
Phone: 91-900******* E-mail: ********@*****.***
Professional Summary:
Chartered Marketer with over 18+ years industry, consulting and teaching experience
Very strong ideation to execution capabilities in revenue generation and enhancement, strategic marketing, consultative selling style, strong negotiating skills, and creative problem solving
Branding consulting, International Marketing and business development predominantly for Education related businesses
Maximizing ROI, enduring partnerships with clients and business partners
Extensive understanding of national and international markets, competition and business trends
Mentoring and motivating the business and marketing team to meet the organization’s objectives
Business consulting and Coaching for small and medium enterprises Academic Experience:
Presidency College – Sep 2012 till date Assistant Professor and acting HOD - MIB department Subjects taken for MIB:
1. International Marketing
2. International Trade and Development
3. India’s Foreign Trade Policy and Business Negotiation 4. International Logistics and Supply Chain Management 5. International Strategic Management
Subjects taken for MBA:
1. Advertising
2. Promotions Management
3. Customer Relationship Management
MBA and MIB project work – guidance, evaluation and approval. Responsibilities – Other
1. Responsible for executing all departmental administration tasks. These include: a. Student Attendance consolidation
b. Organizing Industrial visits
c. Conducting mentoring sessions for career guidance d. Student performance consolidation (internal and external examinations) and evaluation e. Organizing guest seminars and lectures
f. Liaison with the University for project guidance 2. Presented a paper on Open Education Resources: Key to Quality Education during an inter-collegiate event.
3. Liaison with Bangalore University and other colleges for inter-collegiate events and seminars. Achievements:
Have been delivering 100% results consistently
Contributed to MBA curriculum design
Industry Experience
Dec 2009 – Aug 2012:
Marketing and Business Development Coach & Freelance Trainer Clients:
Inspira Media Solutions (www.inspiraonline.com) - Business development Consultant
Unit Hanger Solutions, Chennai (www.uhsed.com) – Business Development Trainer and Consultant
Sasel (www.sasel.in) A leading 3D Learning Solutions Company for the K12 community –Business Development Consultant
Alliance Business School, Bangalore (www.alliancebschool.org) – Adjunct Faculty of Marketing, CRM, Strategic Marketing and other marketing and business development related areas Responsibilities:
Led the developed and implementation of annual business development plans that resulted in consistent sales increase
Provide leadership and training to support the company in properly evaluating and securing new opportunities.
Cultivate and manage relationships with clientele, promoting further engagement of assets to drive revenue
Spearheaded the development of the Sales Channel Strategic planning for customers globally.
Instrumental in the development and implementation of strategy and value proposition.
Coordinate complete sales cycle process including, lead generation, prospect qualification, analysis, pricing, sales closure.
Efficiently measured the qualitative and quantitative aspirations for overall sales channel.
Supported regional, local Key Account Teams by developing strategies leveraging product and Industry Knowledge.
Trade Lane expertise to increase revenues, penetration and profits in allocated accounts.
Aided the target setting process for sales force and management of sales performance.
Provided regional sales organizational support to the subordinate managerial and professionals.
Drove the development and implementation of media strategies that resulted in improved efficiency. 1992 – 2007:
15 years industry experience in various roles including management, Profit Centre management, marketing, business development and consulting. Industries include: 1. Financial Services
2. Education and Training
3. Manufacturing
4. Information Technology
Education
Institute Degree/Certification Specialization
Chartered Marketer Global Professional
Membership
Marketing – All
(www.cim.co.uk)
University Grants Commission UGC NET Management
AMERICAN TESOL
PEAK Performance
Certified Trainer and
Business Coach
Sales Mastery
Advanced Leadership
Marketing for SMBs
Personal Effectiveness Training
(www.peaktrainings.com)
Auckland Institute of Studies, Auckland MBA International Business Certified Business Growth Specialist Certification Quantum Organization
(www.davidabingdon.com)
Madurai Kamaraj University MBA Marketing and Finance D G Vaishnav College, University of
Madras
B.Sc Physics
Interests
Reading
Singing
Freelance voice-over Artist
Theatre Artist
Authoring marketing and business related articles
Subject Matter Expert on Entrepreneurship, Marketing and Sales