Event Coordinator Project Specialist

Lindsay Griesbach

Perth Amboy, NJ ***** 732-***-**** ****************@*****.***

Professional with over 10 + years of project management, brand development and marketing experience who has effectively grown strategic partnerships, established strong brand awareness, and implemented successful business plans to complete each project at hand. Efficient and motivated leader with an eye for design, entrepreneurial mindset, and a positive mental attitude who thrives while overseeing, coaching, and coordinating all planning for the internal team to be most successful. Experience

DIRECTOR, BRAND DEVELOPMENT & STRATEGIC PARTNERSHIPS HEALTHYLINE JULY 2019 - PRESENT

• Manage external partnerships with affiliates & influencers in the health, medical and wellness industries organizations.

• Establish roots and onboarded retailers such as goop, Neiman Marcus, Verishop, ShopHQ, Sharper Image and Universal companies.

• Develop and nurture partnerships with Green Spa Network, Skin Inc, iSpa & Spa Media Group to provide members and associates with a channel to distribute the product collection.

• Prepare for all new product launches while coordinating all Public Relations assets for agency.

• Responsible for building sales efforts through lead generation, cold prospecting, and business development.

• Lead efforts to create brand cohesiveness across all internal teams including Product, Operations, and Customer Service departments.

• Develop sales training booklets, PDF’s and infographics for internal team and 3rd party vendors.

• Lead cross functional task force to reinvent the brand during and after COVID while building strategies to lead team to triumph.

• Virtual Demonstrations, Expos and Sales Presentations via Zoom, Go to Meeting and Teams

• Assist with the redesign affiliate/reseller portal through development, innovations and redefining a nationwide initiative including building out the dropship program and influencer campaigns. DIRECTOR OF MARKETING & BUSINESS DEVELOPMENT VICTOR PALLANTE AGENCY 2017- 2019

• Successfully expanded markets by 60% through strategic sales initiatives and marketing leadership. Grew customer based and increased business social media accounts by 45% through interactive promotions, engaging postings, clothing drives and contests.

• Pioneered B2B & B2C sales and marketing responsibilities, producing company image and marketing materials, managing website content, and driving new business development.

• Attained a great reputation for exceptional customer service and client retention rates. Page 2

PROJECT MANAGER/MAINTENANCE SUPERVISOR WEST OF HUDSON PROPERTIES 2016-2017

• Responsible for managing teams during remodeling projects including oil tank removal, major plumbing/water pump in basement, and fence replacement for 50-unit apartment building.

• Acted as a liaison with general contracts and company leadership while ensuring minimal disruptions in projects and daily business operations.

• Assembled and improved team of maintenance professionals through training and coaching, all direct reports to myself and my assistant.

• Prioritized maintenance and building requirements to reduce outstanding requests.

• Trained new hires and on boarded, while overseeing maintenance in all buildings.

• Remain compliant with state/city regulations and outstanding fines with fire departments across Hudson, Passaic and Essex county

MARKETING MANAGER/SALES REP VICTOR PALLANTE AGENCY 2014-2016

• Championed inbound marketing strategies to create brand awareness and attract more clients.

• Replaced direct mail campaign with new email marketing campaigns, and paid social media reducing print runs and saving $10,000 annually.

• Oversaw all moving parts of the office, accounts, and ongoing projects. PRODUCT AND PROJECT SPECIALIST EDUCE PHARMA GLOBAL 2013-2014

• Partnered with investors to define and execute product roadmaps and communications.

• Functioned as company spokesperson at industry meetings, conferences, and events.

• Created brand exposure in major North American, European and Caribbean markets while cross selling SaaS Educe Pharmaceutical software programs.

• Conducted educational meetings and presentations to healthcare professionals and medical students.

Education

BS IN BUSINESS ADMINISTRATION WITH A CONCENTATION IN MARKETING MONTCLAIR STATE UNIVERSITY, GRADUATED 2010

Member Marketing Club/Member of Alpha Lambda Delta, NHS FOOD SCIENCE PROGRAM

BROOKDALE COMMUNITY COLLEGE, MEMBER PHI THETA KAPPA, NHS Awards & Achievements

Outstanding Service/Top Producer 2017-2019 Farmers Insurance (Victor Pallante Agency) Top Sales for MKTG and The Wine Group 2012-2019

Property & Casualty License, 2014-2019

Google Analytics Certification

Certification for Business Planning for SBA.gov for Govt Contracts Skills

Marketing& Strategic Sales Project Management

Budget Planning Brand Development

Account Management Customer Service

Negotiation Skills Bid Preparation

Employee Training Leadership Management

Property Management Construction & Bid Preparations Basic Design Concepts Event & Tradeshow Marketing

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PROJECT SPECIALIST/EVENT COORDINATOR

FRESH CREATIONS CONSULTING TEMP CONTRACTS; 2010-2018 Customer Relationships Manager, Rutherford Florist, 2016-2018 (PT weekend) Implemented productivity, quality, and customer service standards to attract and maintain client relationships. Maintained website and design marketing materials. Maintain key relationship with venues. Event Coordinator, Private clients, 2010-2018 (NJ, NY, CA) Budgeting and forecasting, reporting and execution. Assist client with space planning, décor, and program flow. Prepared and promoted activities and services through press releases, flyers, and email blasts. Assisted in negotiating costs and services with vendors. Coordinated booking of event space and ordered all supplies/decorations. Plan and build floral arrangements and exhibit display. Brand Ambassador/Spokesperson, various companies, 2010-2019 Real Estate Administrator/Marketing Assistant, Keller Williams, 2011-2012 Office Administrator, Byron Home Builders, 2010-2011 (temporary contract) Office Administrator/Real Estate Administrator/Marketing Assistant R&D Associates, 2005-2010 Software & Platforms

CAD & Canva QuickBooks/Tiny Invoice

FB IG & LI Infusionsoft, CRM software

Asana Slack

Range Me & Dojo Mojo Microsoft Office Suite (W, PPT, X, Pub) Interests

Nature and outdoors, gardening, cooking, traveling, reading, meditation, beach/lake/rivers & dogs. www.linkedin.com/in/lindsaygriesbach

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