Executive Manager Marketing

ANDRES TORRES RODRIGUEZ

**** ******** ********* ******* ******* 32725

Cel: 321-***-****

Email: ***************@*****.***

SALES & MARKETING DIRECTOR

Highly qualified executive Manager & FL real state license offering over 15 years of Sales, Marketing and financial management experience within the Timeshare and Vacation Club Industries. Result focus and effectual leader with proven ability to turn around sales, marketing and financially vacation clubs sales rooms in the Caribbean. Talent for productively identifying and resolving problems- reversing negative sales trends, controlling cost, automating sales training systems, maximizing productivity, and delivering multimillion dollar profit increases. Advance computer skills. Strengths in:

Strategic financial planning profitability improvement

Productivity Enhancement hotel negotiations & relations

Marketing Control Systems Cost control programs

Team leadership & Collaboration Sales training development

PROFESSIONAL EXPERIENCE

ST. CLAIR COLLECTION (2019-2021)

Consultancy Sales and Marketing Vacation Club

Advice on Sales and Marketing, recruitment, effectiveness and productivity reporting.

Responsible for training, productivity and efficiency of 65 employees.Generation of

350 monthly tours and $790,000 monthly net sale Strategic Marketing Location Generation.

Royal Holiday; PR & Rep Dom (2003-2019)

Sales and Marketing Director PR & Rep Dom

Sales and Marketing Director PR

Recruited initially to stabilize, structure Marketing and increase Sales in PR. Due to the increase in sales the company advance me quickly to Sales and Marketing Project Director, and again 2009 to 2011 in Rep Dom. .

Direct operations of the $17.3 million business in international sales throughout Dominican Republic and Puerto Rico. Provide leadership for 170+ person workforce and hold full P&L (Profit and Lost) responsibility. Oversee all finances, business development, marketing, production, human resources and Administrative affairs.

Key Results:

Re established financial control, from severe financial losses to strong and sustained bottom-line profitability in just 2 years.

Transform Sales and Marketing to a ranking recognition as one of the leading sales forces in PR of its type.

Introduced process improvements that maximized per unit profit margins by decreasing cost % less, while delivering a high % increase in sales.

Grew revenues in PR and increase monthly sales from $200,000 to $1,310,600 usd and decrease cost from 147% to 43% in Puerto Rico by executing a series of business development.

Aquarius Resort PR. (2000- 2003)

In House Marketing Manager

Implemented the in house marketing at all the resorts. Maintain 17 tours average daily with a 85% show factor.

Key Results:

Implemented sales and closing training system.

Trained over 15 Top closers at the call center.

Vistana Resort PR. (1996- 2000)

Sales & Marketing Manager

Implemented a Call Center line force of 46 sales people. Establish sales record. Created the Call Center that generated 60% of the couples.

Key Results:

Implemented sales and closing training system.

Trained over 15 Top closers at the call center.

EDUCATION:

Bachelors of Communication

UPR – Puerto Rico

Seminars completed (American Management Association (AMA), American Resort Development Association (ARDA)

The 7 habits of highly effective people

Building better work relations

Expanding your influence

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