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Lila Baltman, Public Relations Director

www.LilaRoseBaltmanPR.com

adpl9v@r.postjobfree.com

602-***-****

Talented and dynamic Public Relations and Marketing leader who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and client needs to develop highly effective and targeted marketing and publicity campaigns. Develop and manage relationships with key members of press and social media influencers. Superb writing, editing, communication, and interpersonal skills.

• Public Relations/Publicity • Marketing/PR Strategy • Special Event Coordination

• Copywriting/Content Writing • Decision Making • Market Research

• Proofreading • Media Training • Brand Development

• Editing • Spokesperson Training • Media Buying

PROFESSIONAL EXPERIENCE

Founder/President 2009 to Present

• PR Director for several large and small businesses across Arizona. Write and distribute local, regional, and national press releases to many different print and digital reporters, editors, influencers, and TV producers.

• Clients include a wide variety of businesses in the retail, restaurant, medical, and health & fitness industries.

• Greatly increased enrollment and customer base for the following clients: Natural Grocers Hubbard Family Swim Schools

Arizona Sunrays Gymnastics The Screamery Ice Cream Parlors Brunch Café in Scottsdale Friendly Pines Camp

• Write articles, calendar listings, news briefs, blogs, social media posts, and printed marketing materials for clients.

• Create and publicize special promotions and events.

• Coordinate client interviews and on-camera appearances with TV media.

• Prepare clients for effective print and TV interviews with key information and sound bites.

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Public Relations Director 2006 to 2009

• This Scottsdale-based healthcare marketing firm enjoyed large and consistent growth as a result of strong public relations and publicity efforts.

• Cardinal Pointe was able to sell hundreds of their Heart Check Center blood pressure testing kiosks to hospitals across the U.S. as a result of many print and digital articles and successful TV segments.

Senior Copywriter/Publicist 2005 to 2006

• Served as copywriter, proofreader, and publicist. Wrote website copy, press releases, marketing materials, and proofread restaurant menu verbiage for this large franchise company of quick-service restaurants.

• Wrote and proofread blog articles, marketing copy, and content for websites.

• Managed high-volume workload in a fast-paced environment. Parenting Columnist/Freelance Writer 2000 to 2006

• Wrote feature stories and parenting columns for The Jewish News of Greater Phoenix - a widely-read, weekly Jewish newspaper in Arizona. Assistant Editor, Units Magazine 1998 to 1999

• Served as lead writer, researcher, and Assistant Editor for this glossy, monthly trade magazine read by thousands of members of the National Apartment Association.

Freelance Writer 1998

• Wrote a large feature story for The Washington Post about parent/child gymnastics classes that resulted in thousands of parents in the Washington D.C. and Northern Virginia areas enrolling in gymnastics classes with their babies and toddlers.

EDUCATION

Bachelor of Arts in Communication

• Studied Journalism and Public Relations at George Mason University in Fairfax, VA.

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