Account Manager
Resume:
Portland, ME *****
**********@*****.***
John Phair
SKILLS
Marketing Skills
● Social Media Ad Creation: Facebook/Instagram ad formatting, setting effective target audiences, analysis of audience engagement, proficiency in Facebook/Instagram Ad Manager, Buffer
● Google: analytics, ads, tags, strategic use of key words and phrases within website
Sales Skills
● Negotiation: proven ability to convey value of a product/service, understanding of rebuttals and ability to handle rebuttals, use of motivational interviewing to realize needs
● Relationship Building: proven ability to build rapport with a wide demographic of clients, ability to establish long-lasting relationships and prevent “buyer’s remorse”
EXPERIENCE
Townsquare Media, Portland, ME - Account Manager
August 2021 - PRESENT
● Identify businesses lacking in digital presence through independent research (gained first account within first week of employment)
● Worked in partnership with digital team to enhance search engine optimization of various businesses utilizing Google algorithm factors including but not limited to: website metadata, business directories, customer review management, promotional advertising
● Built a foundational book of business using my own lead-generation strategy and interpersonal skills
● Built relationships with a broad demographic of business owners including but not limited to: restaurant owners, medical practitioners, pest control company owners
Bay CLub Fitness, Portland, ME — Assistant General Manager March 2018 - PRESENT
● First employee to handle all bookkeeping tasks using Sage and QuickBooks
● Remade Instagram for business and exceeded previous page’s following by 20% within 3 months
● Increased three-year Facebook post engagement by 1000% within six months through targeted advertisements
● Created professional video advertisements using GoPro for filming and Adobe Premiere Pro for editing
American Income Life, South Portland, ME — Licensed Producer April 2017 - March 2018
● Achieved at least five scheduled in-home presentations per 100 calls to warm leads
● Achieved roughly 30% conversion rate during in-home presentations
● Top ten weekly producer in Maine within three months of employment
● Established rapport and confidence with clients to prevent cancellations/chargebacks
● Customized each application submitted to underwriter based on client needs and health conditions; zero application returns during employment EDUCATION
University of Southern Maine, Portland, ME — Double Major: Marketing, Finance
August 2016 - May 2021
Excel, R Coding, Statistics, Business Modeling, Financial Accounting, Managerial Accounting
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