V I C T O R I A T H O M A S

Writer

323-***-**** adpjqn@r.postjobfree.com

www.VictoriaThomas.net

Pasadena, CA 91104

www.linkedin.com/in/victoriathomasinfo

Writing, editing, consulting

SUPERPOWER: Translate marketing objectives into clear creative strategies, then implement flawlessly.

• Expert-level written and verbal communication skills

• Highly resourceful team-player, with the ability to also be independently effective

• Strong intellectual curiosity and willingness to learn in order in increase proficiency in role

• Proven proactive approaches to problem-solving, with strong judgment and decision-making capability

• Demonstrated ability to achieve high performance goals and meet deadlines in a fast-paced environment

• Forward-looking thinker who actively seeks opportunities and proposes solutions

• Initiative and a sense of urgency

VEGAMOUR.com

Vegamour Vegan Hair Wellness

Senior Copywriter 12/20-5/21

• Played a key role in the 3-month pre-rollout of introducing Vegamour into SEPHORA for June, 2021. Created all written content for the brand’s first entrée into bricks-and- mortar.

• Developed and wrote this start-up’s first Brand Guide to establish tone-of-voice

• Wrote all email campaigns, SMS, packaging, Influencer box copy

• Wrote1 – 2 blogs and articles per week, some bylined by CEO

• Developed and wrote executive bio’s and other content for press kit

• Initiated company’s first employee newsletter, sourced and wrote all content, designed and published monthly

• Collaborated with marketing team to ideate campaign concepts for new product launches

• Collaborated with graphic designer on all brand collateral

• Wrote on-air scripts for health professionals endorsing the brand

• Ideated and wrote flights of social posts

HERITAGE GEMS & JEWELS

Heritagegemsandjewels.com

Freelance Copywriter Current

• Wrote all copy for launch of brand, including all landing pages, product pages, precious gemstone descriptors and blogs

• Writing youtube scripts and social content

• Developing concept and copy for ads

• Concepting and writing newsletter copy

BRIGHTON.com

Freelance Copywriter 3/2020 –

10/2020

• Wrote email and promotional content for this major fashion accessories brand. The company is in transition with the closure of 150+ bricks and mortar stores, placing new significance on web business.

• Created B2B and B2C content around COVID19 shopping options. ROBIN MCGRAW REVELATION 1/2019 –

3/2020

Full-time, In-house Copywriter & Copy Editor

• Planned and wrote email campaigns, web copy, blogs, newsletters, podcast scripts, Facebook and Instagram posts and stories. Constant new inventory of landing pages, product pages, product descriptors for site. Wrote podcast scripts for Dr. Phil McGraw “Phil in the Blanks” podcast and Robin McGraw’s “I’ve Got a Secret” podcast.

• Worked closely with sales and marketing team to shape messaging to address specific trends in customer concerns revealed by company metrics and analytics.

• Copyedited and proofread all written matter to go live on website, on packaging, in social media, e-newsletters, presentations, scripts, email campaigns, ad campaigns

• Established and maintained complex product ingredient glossaries. Researched ingredients for marketing campaigns, added common names to Latin classifications for all botanical ingredients, proofread all Latin terms.

FREELANCE 8/2018 — 1/2019

Freelance research and reporting

• Wrote health-related web content for webMD.com, primarily about sex, women’s health, and pregnancy.

• Wrote health and science-related web content for NATGEO (nationalgeographic.com) (primarily about the transmission and prevention of disease in the emerging world)

• Wrote brochures and email content for Kaiser Permanente members on a freelance basis between Aug 2018 and Jan 2019, following the successful completion of my one-year copywriting contract with Kaiser Permanente, Burbank. This work consisted of writing about mental health, adolescent mental health, suicide prevention and treatment, and addiction prevention and treatment.

KAISER PERMANENTE: BRAND MARKETING 8/2017 – 8/2018 Full-time, In-house Copywriter (contract)

• Wrote enrollment, marketing and account retention copy for print and web materials in key areas of interest for current Kaiser Permanente members, both directly and through their employers.

• This work included member newsletters and email campaigns about diverse health topics (flu prevention, pregnancy, mental wellness, nutrition), as well as promotional materials developed to attract and enroll new members.

DERMALOGICA 1/2000 – 8/2017

Content Creator, Copywriter, Publicist

Full-time, In-house

• Played an essential role in the development and refinement of the Dermalogica brand over the course of more than 15 years. Moved from initial consultant role to full-time executive position.

• Planned and executed consumer, business, and trade public relations, created content for the brand’s website, wrote sales material for stockists, wrote educational materials for skin therapists and corporate spa accounts, and developed and promoted separate brand persona for brand founder Jane Wurwand as philanthropist, for the launch of the company’s non-profit arm, Financial Independence Through Entrepreneurship (FITE). PRIOR EXPERIENCE

• Contributor to more than 20 Lonely Planet and Rough Guides travel guides, writing about culture, cuisine and etiquette

• Copywriting for freelance lifestyle, fashion and beauty clients included: Murad, Wet n’ Wild, Cover Girl, Target/Mossimo, Victoria’s Secret, Maybelline, Banana Republic, GAP, Baby GAP, Pyramid Collection, LuluLemon, Lucky Brand, 1928 Jewelry Company, Sundance apparel & jewelry, Kirk’s Folly, Chico’s, OPI, Orly, Creative Nail Design, Axe, Dove, Noxema, Q-Tips, St. Ives, Suave, Pond’s, TIGI, Toni & Guy, VO5, Vaseline, Johnson’s Baby Lotion, Johnson’s Baby Oil, Johnson’s Baby Shampoo, Aveeno, Neutrogena

EDUCATION

• Bachelor of Arts, English major, University of Denver, Denver, Colorado Please contact me for writing samples and references.

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