William D. English

**** **** ***** *****: 770-***-****

Stone Mountain, GA 30087 Email: adpj00@r.postjobfree.com

SALES/BUSINESS DEVELOPMENT PROFESSIONAL

Award-winning Regional Sales Marketing/Business Development Director and Volunteer Manager with 15+ years of expertise in sales, talent acquisition, mentorship, volunteer administration, event planning, account management and territory development. Dedicated leader recognized for strong work ethic and ability to lead others to consistent produce success. Proficient orator known for articulating intricate concepts into comprehensive information for all to comprehend. Able to instill best practices in professionalism, customer service, business growth and other pertinent capabilities to formulate top tier coalitions for employers. Process optimizer who can establish new metrics within operations that is persuasive in negotiating contracts, acquisitions, and diplomatic in communicating with customers plus employees to build long-term productive relationships within healthcare.

PROFESSIONAL EXPERIENCE

Dynamic HOSPICE and palliative care, Decatur, GA Jun 2018 – PRESENT

Business Development Manager

Develop Account Liaisons/Executives to perform at their highest potential in order to achieve performance goals. Connects marketing/business development team meaningfully with the company’s vision to gain consultative selling tactics to strategically build reliable relationships with targeted referral customers. Evaluated market conditions to formulate and execute new marketing plans for marketing team that adhere with budgeted admission goals. Remained attentive to expanding the physician referral network for the business development team. Interfaced with the medical market and clinical staff to obtain and provide current patient information for marketing. Arranged meetings with physicians, discharge planners, and other healthcare providers with Account Liaisons/Executives in regards to service provision, contracts, and communication within hospice and Palliative Care for business development.

Recruit, interview, hire, and train Account Liaison/Executives.

Guide the development and implementation of sales strategies and develop plans to enhance market share, operating margins and company’s image to clients

Develop and Manage Accounts through cultivating relationships.

Review and analyze branch office admission and non-admission data and trends on a weekly, monthly and quarterly basis, per office, per Account Liaisons/Executives, and per referral source.

Communicate weekly with Regional Vice President of Sales and CFO to discuss account strategies and ensure appropriate messaging for Area Managers to move these accounts forward.

Communicate with each Account Liaison/Executive on a weekly basis to discuss sales strategies with their accounts.

Ensure Account Liaisons/Executives are targeting the accounts with the most potential as well as to help create new territories when there are an ample number of underserved accounts.

NEW CENTURY HOSPICE (CURO HEALTH SERVICES), Conyers, GA AUG 2014 – Jun 2018

Regional Volunteer Coordinator / Business Development

Recruit, mentor, and guide all volunteers and the activities need for completion within assigned areas of service. Interface with program volunteers to strengthen relationships while scheduling and supporting volunteer training and in-services. Establish positive rapport with community stakeholders to efficiently represent the volunteer program within the community. Participate in team meetings to advocate the usage of volunteers and the volunteer program. Liaise between volunteers and staff members to guarantee all needs are being met promptly. Oversee the volunteer visit documentation and file documents accordingly. Preserve volunteer recruitment and retention records, as well as personnel file on all volunteers; conduct yearly evaluations and update performances for documentation. Document and retain monthly statistics of volunteer visits.

Applied focus, attentiveness, and reliability to preserve the 5% criteria per COP.

Remained an integral figure during the coordination of the patient’s hospice care and quality assessment and performance improvement program.

William D. English Page 2

PROFESSIONAL EXPERIENCE CONTINUED

Hospice Care Marketing Consultant Business Development

Connected meaningfully with the company’s consultative selling tactics to strategically build reliable relationships with targeted referral customers. Evaluated market conditions to formulate and execute new marketing plans that adhere with budgeted admission goals. Gathered referrals and performed follow ups to maximize service.

Leveraged on-going education opportunities and proven sales strategies to solidify professional partnerships with physicians, discharge planners, social workers, and facilities and healthcare decision makers.

Tactically utilized in-services, personal presentations, and group meetings to educate the community, referral sources, patients, and families on hospice services.

CROSSROADS HOSPICE, Tucker, GA MAY 2013 – AUG 2014

Volunteer Manager Marketing Sales Recruiter

Promptly and accurately recorded volunteer hours to streamline cost savings in compliance with Medicare regulations. Piloted the talent acquisition and management processes, including hiring and terminating volunteers, interns, and externs. Orchestrated social networking platforms and other computer applications to optimize talent recruitment. Facilitated the creation of press releases and newsletters, as well as personally creating marketing materials. Developed, documented, and maintained all referral activities for hospice services to assist physicians, discharge planners, various clinicians, and facilities within a geographic region.

Fueled improvement with productivity by performing the required Volunteer Training Program and other ongoing developmental education for the administrative staff, direct care volunteers, interns, and externs.

Promoted the hospice program to different community groups and community outreach initiatives.

Forged strong ties with high schools, colleges, and community civic organizations.

Exercised ability to create partnerships with physicians, hospitals, and LTC facilities to amplify patient referrals, which provisioned the care needed for terminally ill patients and their families.

Consistent improved profits and market shares within designated service areas.

Surpassed cost savings goals by setting a new standard of 12%, a 7% increase.

Championed all monthly recruitment goals by 25% while introducing the Volunteer Veteran’s Program, Volunteer Monthly Newsletter, and Volunteer EMC Program.

GENTIVA'S ODYSSEY HOSPICE, Atlanta, GA MARCH 10 –MAY 2013

Manager Volunteer Services

Administrated all volunteer program activities, as well as the recruitment, retention, and assignments of volunteers. Supervised volunteers and assigned them with patients and families. Procured and coached potential volunteers while remaining attentive to current volunteers on staff. Regularly led all volunteer training programs while remaining compliant with volunteer and Medicare requirements. Continuously focused on maintaining volunteer hours equal to 5% of the total patient care hours. Managed company expenditures to meet company budget parameters.

Demonstrated forward-thinking initiative by accomplishing all recruiting goals, exceeding cost savings goals from 5% to 18%, and establishing the Legacy Program for Veterans.

Synergized talents with community marketing team to sponsor hospice philosophy and services.

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PROFESSIONAL EXPERIENCE CONTINUED

EMBRACING HOSPICE, Atlanta, GA SEP 2006 – MAR 2010

Volunteer Coordinator / Sales Representative

Screened, interviewed, hired, and trained new volunteers. Collaborated with high schools, universities, long term care facilities, and major corporations to improve marketing, recruitment, fundraising, and public awareness visibility. Delivered sound counsel for services to doctors, LTC facilities, potential patients, and families.

Organized and directed marketing (public relations) events with the intention of fundraising, patient and volunteer recruitment, and to increase public cognizance of the program and its overall mission.

Established excellence for recruitment requirements by accomplishing 17.70% in 2008.

Balanced budget from -6.2 to 5.2 ($52,803 in savings) in 2008 and 5.2 to 6.03 ($19,461.23) in 2009.

Invented and introduced the Volunteer “Butterfly Vigil” Program to ensure no patient died along and the Labyrinth Memorial Garden for grieving families and staff.

Awarded the Quality Assurance Award for customer satisfaction in 2008.

DHL EXPRESS, College Park, GA AUG 2005 – SEP 2006

Telesales Representative

Solicited and sold express delivery services while exuding exemplary customer service to retain existing accounts. Continuously ventured to develop domestic and international alliances for new business opportunities. Administrated domestic and international accounts while strengthen relationships with Customs to enhance sales.

Optimized sales goals by 15% and obtained the #3 ranking out of 30 sales representatives.

Performed 300 cold and follow-up calls per week to establish self as one of the top 10 representatives for the company based on call volume.

EDUCATION & TRAINING

Master of Public Administrative (Concentration: Human Resource & Healthcare Management)

GRAND CANYON UNIVERSITY, Phoenix, AZ September 2020

Bachelor of Arts in Psychology

FORT VALLEY STATE UNIVERSITY, June 2005

BOARDS & COMMITTEES

Professional Network Liaison

COUNCIL OF VOLUNTEER ADMINISTRATORS OF METROPOLITAN ATLANTA, INC. (C.O.V.A)

Policies & Procedures Adviser

HEARTLAND HOSPICE FACILITY PROFESSIONAL ADVISORY COMMITTEE

Quality Assurance Advisor

EMBRACING HOSPICE

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