Graphic Designer Art Director

MUZAMMIL ABBAS

Art Director

+92-300-*******; *.***************@*****.***; 20th Nov 1992

WORK EXPERIENCE

Cosmo Group Pakistan from 2019 to Present

• Art Director

o Prepared all sales pages, layouts, presentations, fixture graphics for all accounts. o Processed, archived and managed over 5,000 electronic art files. o Created over 5 product bound catalogs based on each category for sales reps Spas and Salons.

o Produced all in store display artwork and created small mock up samples as needed. o Responsible for all accounts e-commerce artworks (web sliders, product banners, product photography) following each accounts guidelines.

o Designed full page ads, advertorial, event pages for OK, Hello, Runway and Grazia magazines.

o Directed shoots and coordinate with videographers and editors. o Directed product photography and created stop motion for beauty brands. o Designed communication and marketing materials for events. o Conducted interviews for hiring designers.

o Used social media for promotion of site content. Dunwell from 2016 March to 2018 December

• Social Media Associate

o Designed Print collateral materials such as packaging, brochures and invitations. o Directed location and studio photo shoots

o Created style and concepts for the digital campaigns of different brands. o Designed company profile for Meezan Bank and PSO. o Art directed photography and edited short film.

o Converted existing print materials into various digital products such as iPad apps, and micro- sites.

Orange Room Digital from 2015 to 2016 February

• Senior Graphic Designer

o Designed & produced product catalog, all corporate marketing collateral, as well as product line and website graphics.

o Provide graphic design solutions that are strategic, thoughtful, and elegant, in order to achieve maximum impact and communication goals for Pak Suzuki and Suzuki Motorbikes. o Mentored junior designers to ensure creative output supported client brand and campaign strategy.

o Create custom graphics (Mobile App and Social Media) for Habib Bank Limited. o Designed and managed government of Pakistan department of ICMA and Sindh Bank. Radio One FM 91 from 2013 to 2014

• Assistant Brand Manager

o Managed promotions, advertising, and digital initiatives across stations. o Developed marketing material templates for both developed and developing markets o Managed different clothing brands’ on-air promotion. o Created concepts for on-air shows.

o Assisted in filming, production and distribution of product installation videos; oversaw development of technical collateral including warranties and installation documents. o Managed events and setup ambiance theme and photobooth in different Universities, Malls and fashion shows (Fashion Pakistan Week and Bridal Couture Week). CITY FM 89 from 2010 to 2012

• Marketing Executive

o Negotiated pricing and contracts while adhering to established budget yields. o Put together, promoted and sold radio advertising packages. o Promoted program sponsorship and advantages in on-air shows. o Managed client care from first contact through contract signing and follow-up. o Designed Facebook advertising and promotional offers with images/photos and informational videos; and scheduled ad placements for key time periods. o Data analysis for marketing and advertising strategies. o Planned, created and edited video shoots for short videos, for social media postings. FREELANCING from 2014 to Present

o Worked on Fiverr, Up Work, Freelancer, PeoplePerHour and 99design. o Launched a skincare brand by the name TRUE and managed its social media pages

(Instagram and Facebook). Designed print material and packaging from stretch. o Redesigned logo for Rock Paper Scissors Studio by Dr Akbar Mistry EDUCATION

PAF KIET University CITY CAMPUS 2014 – 2018

• Bachelors in Media & Arts (Design And Animation) Aligarh Institute of Technology 2011 – 2013

• Diploma in Computer Information Technology

O-Alevels 2008 - 2010

• Chemistry (A), Psychology (B), Biology (A)

PROFESSIONAL SKILLS

Adobe Creative Suite

• Expert at Photoshop, Illustrator, Indesign, Premier, Lightroom, Dreamweaver, After Effects, Flash and Audition.

Cinema 4D

• Skilled at Designing and Animating object and camera movement. Autodesk MAYA

• Skilled at character resigning and rigging and texturing. Photography and Videography

• Digital Imaging

• Editing Raw Picture

• Handling DSLR Cameras

• Electronic Image Handling

• Film Development

• High-resolution imaging

• Image manipulation

• ISO Speeds

• Lenses

• Printing

• Resizing

• Shooting Film

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