Management

natalia zatarain

AESTHETICS STRATEGIC PLANNING MARKETING + MANAGEMENT

EARTHBEAUTY APOTHECARY LOS ALTOS CA

EBA BEAUTY SAN FRANCISCO CA

FOUNDER

NOV 2016 - PRESENT

Online beauty + lifestyle blog highlighting wellness, green beauty and reviews on natural beautycare products. FOUNDER

MAY 2014 - OCT 2016

Conceptualized brand identity for startup in Silicon Valley. Curated a collection of top beauty brands with emphasis on wellness + style. Market research. Scouting out new green beauty trends. Buying based upon customer demand. Social Media presence. Advertising development. Customer relations. Education on health benefits of a toxic free lifestyle. In-house sales. E-commerce sales. Sustained strong revenue gains, despite a fiercely competitive and declining market. Generating community involvement through seasonal workshops. Trendsetting. Managing retail floor. Product application + demonstration. Aesthetics. POS system. A HAIR LOUNGE LOS ALTOS CA

MANAGER + AESTHETICIAN

MAY 2003 - MAY 2014

Managing salon retail floor. Social media management. Product + service promotion. Working with vendors + suppliers. Product sales. Product education. Customer relations. Brow consults + shaping. Facial waxing. Makeup applications. Bridal makeup. Mini facial treatments. Scalp treatments. Keyholder. Booking appointments. Client retention. 650-***-**** ************@*****.*** @nat_zat www.ebabeauty.com TAHOE SPA AND WELLNESS NORTHSTAR CA

LEAD ESTHETICIAN

DECEMBER 2018 - MAY 2019

Establishing and retaining clients. Maintaining a sterile and clean work environment. Executing spa facials in correspondence to the spa menu. Targeting procedures & treatment options for clients. Working directly with management in maintaining the Esthetics department. Skin analysis customized for each client. Prescribing proper home care regimens. Extractions. Staying up to date in green beauty industry. Extensive training in product knowl- edge. Sales. Educator on product training. Handling a busy work schedule with little turnover time. Fostering exceptional customer services skills. Facial Waxing. Microdermabrasion + Oxygen Facials. ALPENFLOW YOGA STUDIO TRUCKEE CA

STUDIO MANAGER

JANUARY 2019 - JUNE 2019

Working directly with the owner. Scheduling. Inventory. Marketing. Social Media. Creating Workshops. Maintaining Studio Maintenance. Opening + closing duties. Cultivating a positive work environment between teachers + manage- ment.

RESORT AT SQUAW CREEK TAHOE CA

LEAD ESTHETICIAN

APRIL 2019-APRIL 2020

Maintaining and upholding Resort Spa Standards. Keeping a sterile and clean work environment. Executing spa facials in correspondence to the spa menu. Targeting procedures & treatment options for clients individual needs. Working directly with management in maintaining the Esthetics department. Skin analysis customized for each client. Prescribing proper home care regimens. Extractions. Staying up to date in the beauty industry. Extensive training in product knowledge. HydraFacials. Training. CINTA AVEDA INSTITUTE SAN FRANCSICO CA

CERTIFICATION IN AESTHETICS

JAN 2010 - JULY 2010

FLORECOPEIA NEVADA CITY CA

AROMATHERAPY PROGRAM

MAY 2013 - AUG 2013

REFERENCES AVAILABLE UPON REQUEST

TRIMURTRI DHARAMKOT INDIA

200 HOUR YOGA TTC

MAY 2017 - JUNE 2017

EBL LASHES RENO NV

EYELASH EXTENSION CERTIFICATION

FEB 2020 - FEB 2020

SQUAW RESORT SQUAW VALLEY CA

HYDRAFACIAL TRAINING

JUN 2019

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