Shruti Phansekar

adp1wi@r.postjobfree.com Phn: 603-***-**** LinkedIn: shruphanse Location: Newark, Delaware

Visa Type: H4 EAD (Valid till July 2024)

PROFESSIONAL SUMMARY

Highly Creative Marketing coordinator with 9+ years of experience in handling challenges to achieve consistently high-quality results. Proven ability to work collaboratively with multiple teams and handle multiple concurrent project with stringent deadlines

SKILLS

●Project Management

●Creativity

●Calendar management

●Inventory Management

●Database Management

●Team Leader

●Brand Management

●Eye for detail

●Microsoft Office

●Operations Management

●Relationship Building

●Customer service

●Preparing Quotation/Invoices

●ERP

●Office Administration

●Certified Scrum Master

WORK EXPERIENCE

Colgate Palmolive Ltd - Mumbai, India Nov 2017 – Feb 2020

BRAND EXECUTIVE

●Handling BTL & ATL Campaigns and activities with - End- to -end execution. Ensuring timely dispatches and efficient executions of multiple projects across India.

●Monitor progress of campaigns and submit reports of performance

●Developing and executing brand specific POP marketing materials, region wise across India for building brand visibility and driving throughout all Retail Environments.

●Brainstorming with vendors for developing new POP, coordinating with them till the idea is executed, Managing vendors for POP development.

●Maintain relationships with creative vendors and fabricators to ensure collaboration in promotional activities

●Collaborate with managers in preparing budgets and monitoring expenses

●Assist in organizing events such as product launches, exhibitions and photo shoots.

●Collaborating with colleagues from across marketing departments to ensure branding is consistent

●Managed the e-commerce portals (product listings, in-outs, promo SKUs, exclusive listings) across our e-commerce sales network channels and social networking handles

●Gained extensive knowledge while handling the Relaunch of the Mother brand Colgate Strong Teeth

●Successfully worked on Activities & Campaigns :

Colgate Learn & Win, Colgate Collectibles, Colgate Scholarship, Colgate Oral Health Month (OHM)

Dtdc Express Limited - Mumbai, India April 2015 – Nov 2017

MARKETING EXECUTIVE

●Responsible for agency communication with regards to all advertising needs

●Ensuring adherence to established DTDC brand and messaging guidelines for all inbound and outbound communication

●Supporting the marketing needs requested by the channel partners and stakeholders

●Working closely with marketing manager, Product management team and sales team to ensure successful execution of marketing activities

●Assist brand manager in choosing corporate gifting vendors for customer welfare. Short listing vendors for Whatsapp and SMS Marketing for major marketing campaigns.

●Liaison with Digital agency for design, development and execution of E-newsletters for customers

●Responsible for updating the marketing and branding materials on Intranet

●Monitor and maintain the marketing inventory to ensure smooth execution of events

●Accountable for other administrative tasks (maintaining invoice details of vendors, filing etc.)

●Hands on experience in designing Posters, Banners, Logos Unit design, Web Banners, Tariffs, Flyers, V-cards

●Assisting Marketing manager in execution of Major Marketing Campaigns during Rakhi, Durga Pooja, Diwali. Also have worked on DTDC Diary & Calendar projects

Intel Trade Fairs & Expositions Pvt. Ltd - Mumbai, India July 2014 - March 2015

SR.MARKETING EXECUTIVE

●Building tie-ups with relevant Media partners and Associations and using their support to the maximum

●Selling Ad space from the Show Directories and Getting Sponsorships

●Liaison with In-house designers to design and update collateral materials and coordinate their development

●Exhibitor Marketing :

●Coordinating with Exhibitors for collating content related to their promotional activities- E-sticker, E-mailer, E-Show preview. Ensure the designs are prepared by the designer.

●Assist Exhibitors for filling up Event Participation form and Online Exhibitor manual .

●Following up for payments

●Overall coordination of exhibitions, floor management and Customer Care at the exhibitions on- site

●Visitor Marketing:

●Managing Call Center Activities and ensure the callers achieve daily target of inviting visitors

●Getting visitor mailer ready and ensuring the mail is sent to each interested visitor through the software and administration of the same

Fabtech Technologies International Limited - Mumbai, India Sept 2012 - Dec 2013

SALES COORDINATOR

●Preparation of Quotations & Proforma invoices

●Responding to all sales queries via phone or email

●Liaise between departments like purchase dept, manufacturing unit to ensure timely delivery of goods to customers through logistics dept.

●Generating and maintaining monthly/ weekly project status reports and sharing the same with the sales team and heads

●Making the complete order entry in ERP (Corporate Munim)

●Payments follow-up with customers.

●Maintaining all the order related documents and updating files on a regular basis.

●Maintaining departmental supplies and ordering

●For all International Exhibitions, assist and coordinate with the stall designers. Ensure the required stationery reaches the exhibition place before time. Cross checking with Visa dept for processing visas of the respective marketing people.

●Worked as PA to VP. Maintaining VP’s Calendar, scheduling meetings and ensuring no conflicts occur

●Planning and Coordinating Sales and Marketing Team training events and activities

S. S. Corporation (ICICI Bank)- Mumbai, India Sept 2010 - Sept 2012

TELE CALLER AND TEAM LEADER

●Monitor past due accounts and reach out to customers to collect payment for overdue bills, loans, or other payments.

●Follow established federal and state laws on debt recovery

●Plan course of action to recover outstanding payments

●Locate and contact debtors to inquire of their payment status

●Negotiate payoff deadlines or payment plans

●Produce reports for the management of the organization

●Update account status and database regularly

●Provide support to skip tracing team in tracing the data of the delinquent customer

●Handling a team of field staff who collect payments on behalf of the organization

OTHER QUALIFICATIONS

●Diploma of COMPUTER OPERATOR AND PROGRAMMING ASSISTANT (COPA) from RVTI, Dadar (2009-2010). Learnt Languages like C, C++, HTML

●A Certificate course for Debt Recovery Agents from Indian Institute of Banking and Finance (IIBF)

●Certified Scrum master from Scrum Alliance

EDUCATIONAL QUALIFICATIONS

Master of Commerce Part I - Marketing - 2017-19

Mumbai University, Mumbai, India.

Bachelors of Commerce - Account and Finance - 2013-14

Mumbai University, Mumbai, India.

High School - Commerce - 2008-09

Lokmanya Vidya Mandir, Mumbai, India.

Contact this candidate