Treatment Coordinator

EXPERIENCE

Director of Sales & Events

The Inn on Broadway 05/2019 09/2020

Led a team of 6 to increase sales and maximize utilization, delivering a 35% increase in revenue in the first 10 months prior to COVID impacts on business

Developed and created a high end event planning experience that increased average event revenues 18% and generated wedding and business event referrals

Strengthened branding and increased participation in bridal shows and local events, generating 30% more leads

Sales and Marketing Coordinator

Get-It-Straight Orthodontics 06/2018 05/2019

Recruited back to practice to expand marketing programs and cultivate a unique and differentiated patient experience

Explained treatment options and financing, supporting process with well designed proposal material, yielding a 50% closing ratio

Expanded client base by participating in non traditional community events, bridal shows, and health fairs, increasing lead generation by 15% Patient Treatment Coordinator

Richard Rubin, DDS 04/2017 04/2018

Supported an outstanding in office experience, particularly for high anxiety clients and prepared all estimates and claims

Organized yearly office gifts for referring doctors and staff for about 20 practices Director of Sales and Events

Pomodoro 10/2015 03/2017

Recruited back after name change from Brio to train and manage a staff of 10 between two locations, ensuring clarity of client expectations across all staff

Increased revenue by 31% by improving facility utilization, creating an event management calendar, and establishing trust with guests

Sales and Marketing Coordinator

Get-It-Straight Orthodontics 11/2013 10/2015

Designed and implemented patient referral program from other practices, including planning and organizing CE dinners and quarterly appreciation programs

Explained treatment options and financing, supporting process with well designed proposal material, yielding a 50% closing ratio

Marketing and Public Relations Coordinator

Comella Orthodontics 01/2012 11/2013

Developed and cultivated professional relationships with other practices, increasing referral business 50% and creating all promotional materials

Planned and executed CE Lunch & Learn Programs and quarterly appreciation programs for new and existing referring practices to cultivate lasting relationships

Organized community events that improved practice awareness by 30%, promoting through print and social media

Director of Sales and Events

Brio 10/2004 10/2010

Negotiated and closed 80% of special event contracts, fostering client relationships from initial contact through proposal and closing

Participated in bridal shows and local events to increase lead generation by 40%, creating all materials and collaterals for promotional events FREELANCE GRAPHIC DESIGN

Graphic Designer & Marketing Strategist

05/2005 current

As a freelance resource for businesses, I support all facets of marketing and graphic design. Some of my recent projects include:

Complete Brand Kits

Collaborate with business owners to develop highly customized brand kits, including:

Logo Design, Business Cards, Brand Guidelines, Color Palette, Brand Imagery, Templates, Stationary

Promotional Campaigns and Marketing Materials

Design and create high impact promotional campaigns and supporting materials such as:

Campaign Strategy & Planning, Brochures, Referral Programs, Customer Contests, Direct Mail Collateral, Social Media Content Customer Experience Design

Curate the design of customer experiences that engage them with client brands in a memorable and surprising way, crossing all media, collateral and physical spaces.

EVENT MANAGEMENT

Plan and execute promotional events for up to 300 people that engage and convert prospects into sales, including event concept and theming, designing all collateral, and event pro motion.

SKILLS AND COMPETENCIES

Business Development

Consultative Selling

Contract Negotiation

Relationship Management

Vendor Relations

Closing

Community Relations

Customer Focus

Trade Shows

Typography

Prepress

EDUCATION AND CERTIFICATION

Bachelor of Fine Arts Graphic Design

Rochester Institute of Technology

Wedding MBA Las Vegas October 2019

Educational Seminars for Wedding Professionals

NYS License Program in Dental Assisting

Monroe2BOCES

Brenda L. LaRocca

Curating Engaging and Dynamic Guest Experiences through Brand Development and Event Management

585-***-**** **************@*****.*** www.brendalarocca.com

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