Student

Priya Gohil

Email: *******@*******.*** Address: Jersey City, New Jersey

Phone: +1-813-***-**** https://www.linkedin.com/in/priya-gohil/ PROFESSIONAL SUMMARY:

Experienced Campaign Manager with a demonstrated history of working in the Ad-Tech industry. Skilled in Business Analysis, Programmatic Media Buying and Media Account Management with a Bachelor's degree focused in Information Technology from the NMIMS University, Mumbai.

EDUCATION:

Master of Science in Business Intelligence & Analytics Aug 2021 – Present Stevens Institute of Technology, Hoboken, NJ

Bachelor of Technology in Information Technology Aug 2013 – May 2017 MPSTME, NMIMS University, Mumbai – India GPA: 3.2

TECHNICAL SKILLS:

Tableau, Python, Microsoft Power BI, SQL, Google Data Studio, Google Double Click for Publishers, Microsoft Excel, Media.net - Inhouse analytical tools (Samurai, Druid Analytics) SKILLS & EXPERIENCE:

Senior Associate – Media Buying at Media.net, Mumbai (October 2017 – July 2021)

• Focused on Programmatic Media Buying, Real time auctions and Marketing Data Analytics

• Managed end-to-end buying side operations – account setup & onboarding, KPI/profit driven optimizations across all Supply Partnerships in Media.net Programmatic Client Suite

• Represented as a key technical liaison to ensure smooth campaign executions for clients like Forbes, Reuters, Wall Street Journal, WebMD, Discovery and other Fortune500 clients

• Designed web analytics dashboards, reports, and key reporting tools for client revenue growth. Proven track record of increasing client revenue by 50%

• Executed all aspects of campaign delivery, monitoring weekly/monthly campaign pacing and developing ad frameworks and templates

• Interviewed and recruited fresh undergrads from campus placements and mentored them with the business knowledge for different modules and strategies

Project Intern at Fractal Analytics (Qure.ai) (Aug 2017 – Oct 2017)

• Collaborated with Data Scientists for image annotations and marking out objects to train ML, AI models

• Attended workshops AI and Radiology organized by the team to understand research

• Linked metadata to images/videos/reports required by the AI team Summer Exchange Intern, Rostov-on-don, Russia (June 2015 – Aug 2015)

• Focused on providing an opportunity to develop leadership and entrepreneurial skills by interacting with different interns from around the globe and understand social issues such as illiteracy, human rights, cultural understanding, and environment

• The internship focused on teaching students the ability to look outside their surroundings and learn about global issues

• Concentrated on developing cross-cultural development by teaching the young minds about different cultures and languages

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