Management, Leader
Resume:
Michael Gaylord
Lithia, FL *****
******************@*****.***
Work Experience
Chief Executive Officer
North American Directory Services-Loveland, CO
September 2020-Current
Hired to reinvigorate the business and take it into the digital age.
Crafted new workflow processes/New CRM system/Renewed baseline best practices
Upgraded staff across the entire company
Balanced Marketing message to create new relationships in the industry
Development of new products/R & D
Negotiation of corporate contracts
Core Competencies: Sales Development, Leadership & Team Building, Budget Management, Public Relations, Strategic Oversight, Culture Building, Mergers & Acquisitions, Business Intelligence
Vice President of Sales (Furloughed due to Covid-19)
Local Ad Face - Lithia, FL
September 2018 to March 2020
Created new culture with sales and support staff to increase effectiveness of training
Re-built the sales force in 2019 to realize a 41% increase in growth
New Structure to sales training that increased Client Value by 56%
contract values up 22%
Lead architect creating new C.R.M. system with Salesforce
Created cost cutting measures that saved monthly on operating expenses
Senior Leadership Projects include creation of new Media kit, all new library of sales collateral by sales category and created new "Safe space" plan for HR to protect our employees and mitigate injury on the job
General Manager/Director of Sales- (Verizon & Frontier)
Viamedia
January 2014 to October 2016
Increased Operating Profit by 30% through streamlining expenses, overachieving sales plan and upgrading staff
Increased Total Sales by 24% with dynamic sales training, asset management and strategic sales contract negotiation
Elevated staff skill sets through value-based sales training and effective contract structuring techniques.
Management of video and digital sales for the Greater Tampa market, P&L, Facilities, Sales and technical staff
Worked closely with National & National Political divisions to facilitate regional buys
Senior Leadership Projects included CRM, Business Intelligence and Inventory Management Lead projects
Regional Account Manager
National Sales Division
May 2013 to December 2013
Brief time with Valassis in the digital space before being recruited to join
Viamedia
Sales Manager/Account Executive
Time Warner Cable Media Sales - Cincinnati, OH
2008 to 2013
Leader of high performing sales team exceeding all goals in New Business, digital product objectives, customer win-back, and customer growth
Assisted in product development and conceptual growth of new products including active participation in a task force for their digital portal
Achieved total team results of 117% of total budget and 275% of digital budget resulting in 3rd year over year double digit growth
Developed on-boarding routine for new sales associates and managers
Focused on continuous improvement with staff through training & development routines
Effectively demonstrated ability in building & maintaining customer satisfaction through attention to detail & multi-dimensional client-based solutions
Sales Leader Large Accounts/Sales Representative
The Berry Company/Bell South/AT&T - Cincinnati, OH
2004 to 2008
Operations Manager/Program director-radio station operations/Ad Agency
Uncle Mike Productions Agency - Owosso, MI
1991 to 2004
Education
BBA in General Studies/Business General
Northern Michigan University - Marquette, MI
1990 to 1991
Skills- Senior Leadership • Asset Management • Business Intelligence • Contract Negotiation • Project Leadership • Account Management • CRM Software • Sales Management • Branding • Change Management • Product Development • Salesforce •Business Development• Sales Trainer
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