Operating Officer Digital Marketing

Katie Volle

************@*****.*** • 412-***-**** • McDonald, PA • www.linkedin.com/in/katievolle

Professional Experience

Chief Operating Officer & Director of Marketing, Responsival 2017-2021

Founding Director of Digital Marketing specializing in SEO content creation, social media management, social media advertising, email marketing, SEO based copywriting, and digital marketing strategy implemented for over 40 local and national clients and generating more than $500,000 in revenue.

Devised or lead the development of all project management systems, department protocols, instructions, and other operational handbooks to implement and maintain a website development system for over 75 website projects and a Customer Relationship Management system for over 200 clients.

Established all hiring protocols, job descriptions, employee trainings, employee handbooks, employee onboarding procedures, and employee performance management systems.

Project Manager, Arts Education Collaborative 2014-2017

Executed logistics and materials for up to 12 simultaneous projects including a weeklong summer professional development institute and a day-long seminar with 16 individual sessions for an average of 150 participants.

Created organizational systems and project plans to enhance efficiency when conducting site visits, preparing materials, tracking process and communicating with presenters, vendors, and participants.

Facilitated professional development programs focusing on student centered learning and arts education for k-12 school and non-profit educators.

Education Department, WQED Multimedia 2014

Originated an assessment system and customized evaluations for the Super Teachers Program.

Designed and authored 12 interactive study guides for educators about the television series Portrayal & Perception: African American Men and Boys.

Development Department, Pittsburgh Public Theater 2011- 2014

Wrote 12 and assisted in the development of 45 corporate and foundation grant proposals and reports.

Conceived direct mail solicitations to individual, corporate and foundation recipients.

Integral member in the planning and implementation of donor events, galas, and special events.

Education

Carnegie Mellon University- Heinz College School of Public Policy and Management 2015

Master of Arts Management, Academic Scholarship

Washington & Jefferson College 2013

Bachelor of Arts in Arts Management, Entrepreneurial Studies, Professional Writing, Cum Laude

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