Creative Designer Project Manager

NUMARIA NASEEM UD DIN

************@*****.*** 516-***-**** Residence: New York City www.numarianagar.com EDUCATION

Harrisburg University of Science and Technology, College of Science Harrisburg, PA Master of Science (MS) Human-Centered Interaction Design 2021 - Current

• Specialization: UX Researcher, Interaction designer, UX designer, Information architect, Interactive systems designer, Digital systems analyst, and Digital services (or UX) manager. Lahore School of Economics, College of Business Lahore, PK Bachelor of Business Administration (BBA) in Finance & Marketing 2015 - 2019

• Specialization: Financial Modeling, Investment Analysis, Asset Pricing WORK EXPERIENCE

Senior CX Manager April 2019 – February 2021

Askolay – Digital Marketing Agency (http://www.askolay.pk/) Lahore, PK

• Directed the Marketing and Advertising strategy for clients to assist business growth channels and expand multiple avenues for consumer interaction.

• Constructed creative advertisement campaigns and accessible experiences for a variety of clients including certain projects for the United Nations (UN).

• Designed new solutions based on their design systems/patterns for our clients to help meet measurable business goals in addition to marketing objectives

• Provide deliverables include user journeys, wireframes, personas, mockups, and prototypes that lead to intuitive user experiences based on user research, competitor analysis and usability testing Business Development Manager May 2018 – March 2019 Uncle Tetsu Japanese Cheesecake (https://www.uncletetsu-us.com/) Lahore, PK

• Executive stakeholder of the core marketing team, that launched the Uncle Tetsu Japanese Cheesecake in the region. Defined key success metrics, set performance goals, and continually monitor key performance indicators for improvement.

• Constructed design layouts for primary system processes and drafted the primary infrastructure in use.

• Devised and executed a marketing strategy that improved KPIs like customer retention by more than 10%. Finance and Marketing Intern August 2017 – April 2018 Transguard Group - Security Technology (https://transguardgroup.com/) Dubai, UAE

• Worked closely with the marketing team to produce concepts for clients and introduced digital marketing as a platform for advertising in the company.

• Facilitated the closing of financial year 2017 through Oracle integration ADDITIONAL

CX Strategist, Project Manager, Creative Designer, Technology Architect. Data-driven Analyst. Construct customer datasets from different sources (surveys, mapping customer journeys, Voice of the Customer, etc), analyzing it using analytical tools for insights to identify opportunities. Software Knowledge: Microsoft Excel (VBA), Tableau, Power BI, Oracle, Qualtrics, Medallia, SurveyMonkey, etc