Michael Halford LinkedIn Profile

214-***-**** adocli@r.postjobfree.com

Business Development Executive

A highly accomplished sales and business development leader offering a track record of success in driving significant and sustainable growth by opening new locations, launching top-selling product lines, and negotiating win-win strategic partnerships/contracts. Deliver astute leadership in recruiting, developing, and managing top talent in both start-up and established settings while defining SOPs and driving continuous improvement to lift profit margins.

Expertise: Sales Development & Leadership - Business Development - Retail Operations - Strategic Planning

Staffing & Team Building - Training & Development - New Store Opening - Startup Leadership - Product Launch

Process Improvement - Budgeting - Cost Controls - Marketing - Project Management - Merchandising

Select Career Highlights

• Negotiated and secured a store maintenance and roof replacement account for 500+ 7-11 stores in 2020, delivering $20M in sales revenue for Reclaim Construction.

• Established the hardware flooring division for Cabinets to Go, successfully launching multiple new product lines, ensuring all cabinet stores included hardwood floors with fixture build-outs and store remodeling.

• Opened 150 new stores nationwide for Lumber Liquidators by identifying appropriate locations, directing complex new store implementation and development processes, providing oversight of final build-out and set-up of openings and relocations, recruiting and training personnel, and setting and attaining goals.

Professional Overview

Reclaim Construction - Lewisville, TX 2018-2020

Director, Business Development for Commercial Roofing Division

Engaged to drive business development efforts for a construction firm offering renovation, restoration, capital improvements, and portfolio repositioning services to industrial, commercial, and multi-family sectors in Texas.

• Delivered 509% YOY revenue growth in first half of 2020, significantly exceeding annual goal of $20M in sales by cultivating and securing lucrative store maintenance and roof replacement account for 500+ 7-11 stores.

• Generated $4M in revenue and 200% YOY increase in 2019 by analyzing, reaching, and surpassing company business goals, initiating sustainable solutions, inspiring team to provide first-class workmanship, and continually striving to enhance customer satisfaction.

Cabinets To Go - Lawrenceburg, TN 2017-2018

VP, Sales & Operations

Recruited to lead new store openings for company retailing premium, natural wood kitchen and bathroom cabinets equipped with premium features, generating $150M in cabinet and flooring sales. Prioritized and managed goals while overseeing planning, reporting, staffing, and training efforts to ensure optimal effectiveness and productivity.

• Expanded operations and optimized profitability by establishing the hardwood flooring division, incorporating manufacturing plant and sales operations from the ground up, ensuring all cabinet stores included hardwood floors with fixture build-outs and store remodeling.

• Accelerated sales of hardwood flooring by overseeing personnel training across 48 store locations.

• Raised awareness and presence of new hardwood flooring division by devising innovative marketing collateral and promoting services across print and electronic platforms.

Professional Overview Continued…

Lumber Liquidators - Toano, VA / Dallas & Fort Worth, TX 2001-2017

Director, New Store Implementation (2013-2017)

Spearheaded and coordinated multiple store startup efforts for prominent specialty retailer hosting extensive range of hard-surface floors featuring quality styles and trendy designs.

• Developed and launched 150 new stores nationwide by identifying appropriate locations, directing complex new store implementation and development processes, providing oversight of final build-out and set-up of openings and relocations, recruiting and training personnel, and setting and attaining goals.

Regional Director of Sales (2001-2013)

Drove regional operations as company expanded to 380 stores in 46 states and increased annual revenue from $23M to $1B. Led 50 + team members while providing resource plans and aligning strategic goals with company direction.

• Led team members in achieving $150M in annual sales by developing and launching organization’s first hardwood hand-scraped distressed product line: Virginia Millworks.

• Increased revenue up to 30% in first five years and 5% to 15% per year for following seven years by building, directing, and motivating high-achieving cross-functional teams, astutely managing existing partnerships, and identifying, negotiating, and securing new business opportunities.

• Increased sales conversion rates to 50%+ by creating a national sales script to capture customer information for sales journey and determine prospective call-backs. Crafted product sample strategy and best practices to strengthen operational excellence based on data gathered from customer feedback.

• Introduced competitor pricing, side-by-side comparison display programs, and mystery shopping to drive significant improvements to store traffic, revenue generation, and profit margin.

• Headed continuous improvement initiatives to optimize store operations, including creating a store visit checklist for regional managers to adopt as standard operating procedures.

• Enabled company to achieve 17th place ranking among America’s Best Small Companies in 2013.

NOTE: Additional Experience: Territory Manager (Top Regional Manager in Nine States) with CommNet Cellular, Account Executive (Top Account Executive) with Cellular One, and Territory Manager with Waste Management.

Education & Credentials

Education Program - Colorado State University / Fort Lewis College

Member: Dallas and Fort Worth Apartment Associations

Member: National Association of Commercial Real Estate

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