Dylan Anthony Liddle
Date of Birth: 28/02/1984
Nationality: South African Gender: Male
Marital Status: Divorced Ethnicity: Coloured
Human Resources Professional
15+ years’ success aligning core business, revenue, and growth goals to enhance ROI.
An intrinsically driven individual with acute business acumen and expertise in developing and implementing business strategy, financial modelling and analysis, commercial planning, and Human Resources management. Results–oriented with demonstrated capacity to strengthen compliance, improve processes, and elevate output, quality, customer satisfaction and employee morale.
Experienced in leading cross-functional teams in the design and execution of innovative business solutions. Skilled presenter and negotiator; able to forge solid relationships with partners and build consensus across multiple organisational levels.
Highlights of Expertise
Talent Management & Succession Planning
Development Programmes, Policies, & Tools
HR Reporting, Forecasting, & Budgeting
Disciplinary Notices, Hearings, & Grievances
Operating & Capital Budgets Development
Sales and Marketing
Performance Management & On boarding
Staff, Labour, & Employee Relationship
Employee Motivation & Effectiveness
Team Training & Development
GENERAL MANAGER, CAR PARK (2021 - PRESENT), CAVENDISH SQUARE, SOUTH AFRICA
Manage a team of 17 Customer Care Attendants.
Manage and report faults related to the Information Technology of the Smartpark system
Compiling shift rosters and daily activity maximising great customer service
Managing the monthly leasing portfolio
Auditing the administration of the parking portfolio
STAY-AT-HOME-DAD (2019 - 2021), NOOTDORP, THE NETHERLANDS
Moved to the Netherlands with my kids to the Netherlands for my partner’s job for 2 years. I helped them integrate into a new country with a different culture over this period.
In these two years they excelled in their schoolwork, learned the Dutch language, and integrated with a new culture.
HUMAN RESOURCES GENERALIST (2018), ZONE FITNESS, SOUTH AFRICA
Employment contracts, disciplinary notices, reporting, performance management, recruitment & and exit interviews.
Support and advice on hearings, grievances, preparation and representation for CCMA disputes, industrial relations, and committee provision.
Staff training & development initiatives.
National rollout of new club policies & procedures for staff and members.
REGIONAL OPERATIONS MANAGER (2014 to 2018), ZONE FITNESS, SOUTH AFRICA
Short to long term strategic planning.
Capital and operational budgeting.
Financial evaluations of fitness clubs.
Cost reductions via standardisation of product & service suppliers.
Mentoring and leading over 400 ground-level and mid-level management employees.
Compiled and implemented the brand merchandise incentive scheme for the group resulting in more merchandise sales.
CLUSTER CLUB OPERATIONS MANAGER (2013 to 2014), ZONE FITNESS, SOUTH AFRICA
Evaluation of ground level requirements to operate at optimal capacity.
Achieved all incremental revenue lines of budgeted PoS revenue, including Branded merchandise, Personal Training, Admin and Pro-Rata revenues
Identification of areas for skills improvement, establishing training plans for smooth succession.
Data collection to support investment proposals for new equipment, staff hire, fitness programs, etc.
Health and Safety Risk management.
Cross-departmental collaboration (IT, HR, Sales and Finance).
Membership growth derived from exceptional customer service.
OPERATIONS MANAGER (2010 to 2013), ZONE FITNESS, SOUTH AFRICA
Meeting targets for Point-of-Sale revenue, including Brand Merchandise, Personal Training, Joining Fees.
Assist with sales campaigns to achieve daily and monthly sales targets, focusing on new lead generation.
Recruitment, coaching & mentoring, talent retention.
Member engagement initiatives.
Uphold brand standards and general club maintenance.
OPERATIONS MANAGER (2009-2010), PLANET FITNESS, SOUTH AFRICA
Ensuring member satisfaction through outstanding service, communication, and teamwork.
Strategic planning, inclusive of balancing the return of investment with the expansion of services / programs that reflect the dynamic needs of the membership.
Managing budgets and sales targets pertaining to the Fitness Department
Assisted the Sales team with lead generation ideas and closing membership deals.
PERSONAL TRAINING MANAGER (2009), PLANET FITNESS, SOUTH AFRICA
• Managing the tenant and in-house personal training portfolios.
• Managing budgets and targets relative to personal training and the lifestyle department.
• Managing the recruitment process pertaining to personal training and the lifestyle department
• Trained and developed staff within the Fitness Department
LIFESTYLE MANAGER (2008-2009), PLANET FITNESS, SOUTH AFRICA
• Managing budgets and achieving sales targets pertinent to the Fitness Department.
• Completing and submitting of statistics and month-end-reports to the General Manager and Regional.
• Managing the recruitment process pertaining to personal training and the lifestyle department.
• In charge of the recruitment process for the Fitness Department.
Additional experience as a Lifestyle Consultant / Assistant Fitness Manager – Virgin Active (2005 to 2010).
Education & Credentials
Human Resources Management -BCOM Degree, 2015 to 2021
University of South Africa
Marketing Management -Diploma, 2010
Introduction to Dutch – Certificate, University of Groningen
Online Dutch Course – A1<A2, University of Groningen
Sports Management – Diploma, Damelin
Sports Science – Certificate, Exercise Teachers Academy
Microsoft Excel Microsoft Word Microsoft PowerPoint Sage Employee Self Services
Google Drive, Human Resources Information System (HRIS) Microsoft Office
Conflict Management Communication Decision Making Organisation Ethics Critical Thinking
Reporting Time Management Collaboration Problem Solving Adaptable Leadership
• Sales and Marketing
English (Native) Afrikaans (Fluent) Dutch (A2 Level)
HUMAN RESOURCES GENERALIST (2018)
Boosted 180% training attendance through design and development of training academy for the group.
Headed up the Training and Development department project.
Attended 23 disputes at labour dispute organisations with a full win history.
Reduced 70% referrals of disputes by generating and controlling internal chairperson’s forum.
Developed and implemented cost-effective HR policies and procedures as well as promoted revision of outdated employee handbook to gain maximum organisational success.
REGIONAL OPERATIONS MANAGER (2014 to 2018)
Earned “Operations Manager of the Year” in 2015 for outstanding performance.
Implemented additional head of department positions within the hierarchy structure, resulting in deserved promotion of employees and the recruitment of fresh talent.
Achieved annual savings of R252 000-00 for the group through price negotiation with consumables and chemicals supplier.
CLUSTER CLUB OPERATIONS MANAGER (2013 to 2014)
Developed 5x Junior Operations Managers leading to another layer for succession in the group for aspiring leaders in 2013.
Decreased 30% operational expenses for the branches by streamlining average expenditure over the previous 2 years.
Initiated first affiliation process with a learning institution that led to 30% of key recruitment efforts.
Operations Manager (2010 to 2013)
Achieved annual saving by establishing and implementing house cleaning portfolio in the group.
Employed innovative coaching and mentoring strategies, elevating 4 junior managers into operations manager positions.
Contributed 13.2% increase in total revenue and 10.4% increase in total gross profit against last branch sales in 2012 by devising best practices.
Personal Training Manager (2009)
Exceeded Personal Training Growth for the branch.
Achieved top branch for Personal Training sales.
Achieved Personal Training Manager of the year.
Lifestyle Manager (2008-2009)
Awarded Lifestyle Manager of the Year for the group