Kathy Fredericks

**** ******* **** ***** ********* KY 405011

859-***-**** // ado3ee@r.postjobfree.com // linkedin.com/in/kathyfredericks Profile

Strategic marketing and communications professional recognized for the ability to build and sustain mutually beneficial relationships with customers. Experience working with a wide variety of people and businesses, from a family-owned furniture company to local and regional auto dealerships to national health and educational corporations. An enthusiastic, empathetic, and dedicated individual possessing key competencies in the areas of:

• Negotiation and problem solving

• Oral and written communication

• Copywriting, editing, and voice work

• Qualitative & quantitative data-based

computer programs

• Marketing research & strategy

• Digital Sales

Selected Work Experience

LM Communications, Lexington KY Mar 2014-present

Customer Acquisition and Retention Specialist

• Develop integrated approach to increase and retain customer sales results and product and brand awareness through traditional marketing and digital sales

• Foster relationships with clients that led to consulting, based on customer-needs analyses of goals, problems, and target audience

• Cultivate additional clients and non-traditional revenue through company event planning

• Create research-based client proposals with customized marketing strategies to maximize ROI

• Create marketing strategies for local, agency, and business to business, including development plans, promotional activities, and ongoing business reviews

• Research and provide recommendations about social media best practices, including SEO, geofencing, retargeting, behavioral targeting, mobile conquesting, and social mirroring

• Assume Responsibilities of National Sales Manager when she is unavailable Findlay Publishing Company, Blanchard River Broadcasting, Findlay OH Jan 2008–Dec 2013 Marketing Consultant

• Same as above but with minimal digital sales

• Event Planning, Coordinating, and Implementation Time Warner Cable Media Sales, Toledo OH Mar 1993–Dec 2007 Senior Marketing Consultant

• Same as LM Communications but without digital sales

• Applied extensive sports knowledge to lead sales for sporting events exclusive to cable networks

• Researched cooperative manufacturers and worked with co-op divisional and regional representatives to find better deals and more money for clients to invest in advertising Education

B.A., University of Findlay, Business Management

A.A., University of Findlay, Equestrian Studies

Classes taken at Morehead State University, Business, Equestrian Studies, Theater Selected Awards

• Commitment to Sales Award

• New Business Award

• Salesperson of the Year

• Comeback Salesperson of the Year

• Cooperative Bowl Champion several

years in a row

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