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Civil Engineer Board Member

Arlington, VA
October 18, 2021

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Broad based experience in General Management, Marketing, Headquarter and Field Sales.

A seasoned leader with global P & L and balance sheet experience. Additional experience includes:

- Brand Management - Business Revitalization

- Market and Customer Development - New Product Development

- Portfolio Management and M & A - Quality and Productivity Improvement

- Route to Market Including DSD - Strategic and Operational Planning OBJECTIVES

With passion & flair, seeking senior position in Management which will allow me to utilize my educational qualifications, professional skills along with my 20 years of experience (in North America / Europe/ Middle East & Africa) in the relevant fields (Management, Marketing, Sales, PR., Supply Chain, Business Development and Operation) to perform my duties to the best of efficiency.


July 2018- Present Board member / Partner in Talia Turkey and Liviano UAE

Established production facilities of Talia ( in Turkey and Liviano (Brarada Brand) (

Developed Marketing strategy and Launched Talia brand across 20 countries.

Build the route to market and develop launching plan across Retail and Food Service for Talia and Liviano brands.

Supervise all marketing activities (BTL/ATL) for Talia and Liviano. JANBI KHADJ-OMAR

Contact Details: 2121 N Westmoreland St.

Arlington – VA 22213 USA

Mobile: +1 (571) 216- 4299

Mobile: +971-**-***-**** (UAE)

E-mail :


July 2013- August 2019 General Manager (Middle East and North Africa) Thai Union - John West Foods Ltd.

Develop overall annual budgets and long term plans in line and coordination with the business strategy Consolidate and refine the overall budget for the brand and ensure its implementation.

Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, and growth as an organization

Driving Category Strategies to lead the category across Modern Trade and Traditional Trade

Leading consumer /Shopper Researches /validate results to identify the Needs / insights & innovation to differentiate the brand vs. competition.

Design go to market strategy and optimize supply chain.

Build best in class distribution and develop right strategies to excel instore execution.

Analyze the trend of category / competitions and their activities.

Develop first class relationship with all distributors/ major retailers in the region.

Build frozen seafood channel and develop launching plan across Retail and Food Service.

April 2009- July2013 Marketing Director (Middle East & Mediterranean)

McCain International Inc. (Canada)

Dubai – UAE

Responsible for developing and maintaining marketing strategies to meet agreed company’s objectives & Goals.

P&L responsibilities of Middle East and North Africa business (USD +150M) and Responsible of Marketing Budget in MEMA.

Work with all distributors on market mapping to identify their top key accounts and segment them under each channel and importance. Including the B2B

(Retailers Panda/Carrefour/ Giant/ McD/BK/KFC…)

Analyze market trends and competitors activities.

Liaising with Supply Chain Director to manage profitability from different sourcing points to the market.

Liaising with Market managers on execution on marketing plan and develop programs for marketing support /incentive programs.

Build world-class consumer/customer empathy and understanding to develop relevant new insights, breakthrough innovation and communication ideas that can feed the global/ local McCain brand plans.

Develop with key accounts & Market managers the Joint Business Plan/ product portfolio management.

Work with marketing leads on new product launching and sourcing.

Coordinate with Market managers monitoring monthly sales and forecast against budget and formulate plans to achieve targets.

Represent McCain at trade exhibitions, governmental business council events, Convention meeting with QSR.

B2B: Negotiating the terms of an agreement and closing sales with QSR of Fries/ Appetizers/Specialties and Battered products.

In charge of general marketing operations including Brand Management, Product Management, Trade Marketing Management, Customer Service Management operations.

a. Brand Management

b. Product Management

c. Marketing Management

d. Customer Service Management

Manage and report on marketing and media budget to MEMA management team to meet the needs of above 4 key marketing operations.

Coordinating AOP planning and execution.

Coordinating S&OP process to review the forecast vs. AOP. Identify gap and potential issues within designated business cycle. Plan and executing operation plan to meet AOP targets.

June 2005- June 2009 QSR Regional Sales Director (Middle East & Mediterranean)

Dubai – UAE

Develop and manage QSR sales budget: volume/ value/ GP & EBIT.

B2B: Working very closely with International Restaurants chains (McDonald’s, Burger King, KFC, PH,TGI Firday’s, Popeye’s, Hardee’s, Kudu…etc) regionally.

Liaising with Supply Chain Director to manage profitability from different sourcing points to the market.

June 2003- May 2005 Country Manager (Saudi Arabia / Kuwait / Iraq/ Bahrain/ Qatar)


Develop and manage QSR /HORECA/ Retail business in assigned countries to achieve sales budget: volume/ value/ GP & EBIT.

Conduct training for QSR (McDonald’s, Burger King, KFC, PH,TGI Firday’s, Popeye’s, Hardee’s, Kudu…etc) and manage listing / launching new SKUs.

Liaising with Supply Chain Director to manage profitability from different sourcing points to the market.

June 1998 – March 2003 Export Sales Officer (Middle East & Europe) United Food Industries Co. KSA

Directs foreign sales and service outlets of an organization: Negotiates contracts with foreign sales and distribution centers to establish solid distribution net work in targeted markets, develop Marketing strategies with each market to build strong entity of the brand and decent market share. Directs clerical staff in expediting export correspondence, bid requests, and credit collections. Directs conversion of products from local to foreign standards and specifications to ensure efficient operation under foreign conditions. Arranges shipping details, for example export licenses, customs declarations, and packing, shipping, and routing of product. Directs clerical and technical staff in preparation of foreign language sales manuals. Expedites import- export arrangements and maintains current information on import-export tariffs, licenses, and restrictions.

Extensively traveled to more than 18 countries on business purposes and Developed markets for the company and opened New Markets for products in the following countries :

Russia, C.I.S countries, United States, England, Sweden, Germany, Holland, Denmark, Belgium, Surinam, Guyana, Australia, New Zealand, Pacific Islands

(Fiji, Papua New Guinea ), Maldives, Taiwan, Malaysia, Brunei, Indonesia, South Africa, Guinea etc.

Actively Participated in International Exhibitions (Trade Fairs) like : Gulf Food Exhibition, Dubai, U.A.E.

Exhibition ( Made in Saudi ) in Morocco.

Exhibition ( Saudi Quality ) in Libya.

Food Exhibition, Sharjah, U.A.E

Sweets Expo. Moscow, Russia.

Food & Hotel Exhibition – Beirut – Lebanon.

AFIF Exhibition in Baghdad- Iraq.

Food Show in Jeddah- KSA.

SIAL Food Show - Paris and UAE

February 1997 to May 1998 International Trade & Construction works Nartan Co. - Russia

- Worked in trading of stationary goods between Russia, Turkey and Syria.

- Construction works as Assist. Civil Engineer-

- Assisting in the design and construction of civil engineering projects including liaison with the client and financial performance.

- Assist in the preparation of conceptual designs, costs, specifications and contract documents.

- Assist in the preparation of bids for potential projects. EDUCATIONAL & PROFESSIONAL DEVELOPMENT

MBA – Marketing- Leicester University - UK. 2008.

Bachelor Degree in Civil Engineering-Washington International University in America


Course of “Doing Business with Independent Contractors” (McCain Learning Centre)

Course of “Writing the marketing plan: Creative Strategy” (McCain Learning Centre)

Course of “Sweet Classics: A small way to build big sales” (McCain Learning Centre)

Course of “Managing and maintaining Brand Equity” (McCain Learning Centre)

Course of “Analyzing the Market” (McCain Learning Centre)

Course of “Succession planning Management” (McCain Learning Centre)

Training course “McDonalds- Bahrain 2008”.

Course of pricing strategy -Canada 2008.

Course of leadership - South Africa 2006.

Training on Professional Sales – India 2003.

College of Knowledge Course "Sales Development" in Canada (2003)

Course in Business language (British Council in Riyadh) (2001)

Transcript of Business Management from I.C.S (America) (1999-2000)

Diploma in Computer Applications & Programming.

Passed senior grade typing (45 WPM). (English & Arabic). PROFESSIONAL PROFILE:

Dynamic, MBA Professional offering successful leadership in advancing productivity and strategic marketing plans to meet customer and consumer needs.

Ability to examine the business from a micro and macro angles.

Goal driver performer & Motivated achiever who has directed the Sales, Marketing & Innovation with best practices and disciplined attention to achieving immediate and long term goals and objectives.

Lead the New Product Development projects by identifying and compiling all relevant shopper/consumer/customer data to develop consumer insights and concepts for innovation/renovation and consumer communication.

Building brand, preserve the brand entity and strategically increase the market share.

Management style that is adaptive to the situation and supportive to the business development of the working environment.

Decision maker based on facts, trends and market forecasts.

Strong negotiator with excellent persuasion skills.

Providing direction and guidance to purchase new plants includes market research and analysis for best pricing, adhering to budgetary guidelines, and reporting research and pricing to management to assist in making acquisitions.

Free lance Journalist & Writer: Languages Known : English Arabic Russian

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