ELISABETTA LERBINI
Calle Anunciación, 8 4A
*******@*****.***
SUMMARY
Advertising specialist with 7+ years experience in Account Management for international Advertising Agency (ATL and BTL) and 8+ years experience in Digital Marketing.
Strong problem identification and resolution skills, driven to listen to partner needs and goals and focused on reaching them.
Sociable attitude, dynamism, analytical and organization skills, willingness to learn.
PROFESSIONAL EXPERIENCE
May19 Marketing Acquisition Manager Carousel Group. Onboarding affiliate and influencers partners, set-up and optimization of campaigns according partners and influencers requirements, identify and test opportunities with new partners and channels.
Apr13-Jan18 Client Success Manager Adsimilis/MediaPact. Set-up, management, optimization and reporting of performance campaigns for multi markets for verticals of ecommerce/gaming/daily deals/gambling/finance/lead generation (CPL, CPI, CPA, CPM).
Advertisers: Youzu, Podo, Viesgo, Telecoming, Engie, Nanalab, Meetic, Buongiorno, Mobitrans, Funstage, OMD, Iprospect, Simply Agency, PSF, AdThink Media, Antevenio France and Mexico.
Mar08-Jan12 Account Supervisor Senior in advertising agency Leo Burnett, Madrid. Management of the relation with national and international clients, production and creative department, local advertising suppliers. Team leading. Advertising ATL – BTL
Clients: P&G (Swiffer, Max Factor, Kolestint, Herbal Essences, SK-II, Viakal) Fiat, Axa Seguros, GMP-Las Colinas, DIA%.
Oct06-Feb08 Account Supervisor in advertising agency Ogilvy&Mather, Rome. Management of the relation with national and international clients, production and creative department, local advertising suppliers. Team leading. Advertising ATL – BTL
Clients: Ford, Sara Assicurazioni, Banco Santander.
Mar-Sept06 Senior Account Executive in advertising agency Young&Rubicam, Rome. Reporting to Account Supervisor and partecipating in the management of international and national clients.
Clients: Philip Morris, Colgate/Palmolive, Association Pediatric Hospital Bambino Gesù.
Nov04-Feb06 Junior Account Executive in advertising agency Leo Burnett, Rome. Reporting to Account Supervisor and partecipating in the management of international and national clients.
Clients: Telecom, Tim and Mc Donald’s for Winter Olympic Games Turin 2006
Oct02-Sep04 Sales Manager in marketing online agency I-Network Publicidad, S.A. (currently Antevenio, S.A.)– Madrid
Functions: devolepment of communication and marketing proposals, strategy to attract new clients, management of clients, relation with direct clients and media agencies.
EDUCATION
2002 Graduated in Communication Science, focus on Institutional and Company Communication. University La Sapienza, Rome
2002 Diploma of Marketing Skills. Cámara de Comercio, Madrid.
2012 Master in High School Teacher Training, Vocational Training and Language Teaching - Italian, Universidad Complutense, Madrid
2018 Superior Course Trading Programmatic Acquisition – IAB Spain
2018 Certification Google DBM and DCM
LANGUAGE SKILLS
Italian: Native.
Spanish: Bilingual
English: Level C1
French: Level B2