1099 Remote - Hourly
Resume:
PROFILE
I have been in the marketing and/or publishing business for most of my career; I created
magazines with an emphasis on home and community. I also sold advertising and directed advertising for them which I feel is my strongest ability. I am an idea person. I developed a luxury subdivision. I wrote subdivision restrictions and a homeowners association. I managed a rental property business that I co-owned with 18 properties. I sell real estate. I designed and built (subcontracted) a 4,500 square foot home. I gutted four homes and offices and renovated them.
EXPERIENCE
STRATEGIC MARKETING & CONSULTING ~ 2015- PRESENT
OWNER
I am a marketing professional with a proven ability to increase brand awareness and drive revenues. I excel in the development of marketing plans on a corporate and local level. I direct new marketing concepts through targeted and creative experiences. I am an expert in conceptualizing, planning and managing marketing that gets results. I have done several websites, but mostly have been doing Adwords and Facebook advertising and posting. This is a marketing business with an emphases in the medical, legal, real estate and luxury fields. I was also the Marketing Director for a political party. RELIANT REALTY - ERA POWERED
GALLATIN, TENNESSEE ~ 2010 -PRESENT
LUXURY HOME CONSULTANT ~ REALTOR
I obtained my real estate license when I wanted to research selling properties with an emphasis on luxury properties….for my publication. I obtained my Luxury Home Certification in 2012. I am with ERA Distinctive Properties as well. I have continued to sell.
“My love for beautiful homes, marketing and business in general led me to real estate. I have a keen understanding of how to connect people to create win/win situations….which has been my forte from the beginning of my career in marketing and publishing luxury home magazines. A home is an investment in a lifestyle, it is a place to recharge and a place to make your most treasured memories. I am an effective negotiator who will translate your needs quickly and represent you with the utmost integrity and confidentiality. Specializing in marketing and demographics..the key to successfully buying or selling unique properties. I work with buyers, sellers and investors.” 138 WATERFORD WAY, HENDERSONVILLE, TN. 37075 ~ *******************@*****.*** SHARON A. THOMAS
LUXURY PUBLICATIONS, LLC, MIDDLE TENNESSEE HOME & GARDEN MAGAZINE 2011-2013
FOUNDER, PUBLISHER/EDITOR, SALES & MARKETING DIRECTOR My concept for this print and digital magazine was to bring a publication similar to national magazines like Architectural Digest, Veranda, or Elle Décor to Middle Tennessee. It is cost prohibitive for local businesses to advertise with them because the average full page ad is around $180,000 for one issue; mine was closer to $3,500. There are no advertising vehicles that cater to this niche in this area. A large part of the publication was geared towards real estate; the luxury market in Middle Tennessee. I have a clear understanding of all aspects of print, digital, marketing, sales and demographics. I created and managed the design, content, schedules and photography. Being on every digital platform available allowed me to do things that nobody else was doing in this area. The digital aspect of marketing has made a tremendous impact on the way the world markets, yet so few are taking advantage of all that can be done in this area, still to this day. I designed and wrote my website and marketing materials. I created my logo.
THE THOMAS LAW FIRM, MURFREESBORO, TENNESSEE. 1999-2013 MARKETING DIRECTOR, DESIGNER, ASSISTANT TO ATTORNEY I created a newsletter; publishing in both English and Lao. My main function became handling a budget that grew to approximately $250,000 annually in marketing. I helped with accounting and with financial statements.
I gutted an old building and made it into an elegant office. I designed all ads and met with representatives to place them. I created a website. I did Adwords and Facebook advertising. I organized focus groups. I did the following on an “as needed" basis; I helped choose juries, I hired staff, I managed the office, I ordered supplies. I handled any and all events, including large parties for the President of the Tennessee Trial Lawyers Association. THOMAS FARM RENTALS ~ BRADYVILLE, TENNESSEE 1999-2013 PROPERTY MANAGER
I managed small rental homes that my ex-husband and I owned. We also owned a mobile home community that had 14 homes that I managed as well. I took care of scheduling all maintenance issues, all bookkeeping, all renting procedures including background checks, applications, credit histories and court appearances when necessary. I renovated as needed as well. There were as many as 18 families at one time.THOMAS FARMS ~ BRADYVILLE, TENNESSEE 1999-2013
PROPERTY DEVELOPER & CO-MANAGER 2005-2008
I subdivided and developed 100 acres into a luxury rural subdivision. I marketed it and sold it; 17 tracts. I ran water lines, gas lines, installed a road to county specs, ornate road signs and septic systems. I marketed it and handled appointments to show the property. I wrote extensive restrictions and rules for a homeowners association. I worked with surveyors, lawyers and met with the planning committee several times for approvals on zoning issues. I met with the Tennessee Department of Environment and Conservation about the septic systems. I renovated an old cemetery; including all legal work necessary for this. I managed every aspect of this project.
CITY PUBLICATIONS, LLC- MURFREESBORO MAGAZINE, 1990-1999 FOUNDER, PUBLISHER/EDITOR, SALES & MARKETING DIRECTOR Murfreesboro Magazine is a city magazine that is still publishing today. I started this publication when I found there was nothing to affordably advertise my higher priced artwork and services in. When I sold it, I was publishing 124 - 184 pages monthly. Since selling it, it has been 32-48 pages six times each year. My monthly costs were about
$12,000 when I first started it to $60-70,000 monthly when I sold it. I did this without ever needing a loan. I came up with all content ideas, delegated all and edited it. I worked closely with photographers and graphic designers; I created all deadlines and scheduling. I did the layouts. I was responsible for all style and print decisions. I directed the sales, and managed all. In the beginning years I sold most of the advertising, then began directing sales. I still continued to bring in at least 50% of all major accounts. I handled all marketing for the magazine. I created at least 60% of the proposals for my sales representatives. I created my own contracts and forms. I designed and wrote my the content for my website. I had eight full time employees when I sold it in 1999. EDUCATION
I attended Bowling Green State University in Bowling Green Ohio, but did not graduate. Instead, I started my own business which has always been profitable. I have taken many classes over the years. If there is anything I am unclear about, I read, watch videos and take any classes that I can to understand. I have many strengths that cannot be taught; self discipline, motivation, honor and a desire to succeed. SKILLS
I am proficient in most Mac and Microsoft products, knowledge of design programs is limited. I have created websites in Wordpress. I am strong in coming up with interesting editorial and advertising ideas. I am especially interested in luxury home, garden and entertaining related content, philanthropy and sophisticated lifestyles. I also enjoy finding editorial content that is both interesting and can also incorporate my advertisers’ products as well as bringing in more revenue through special promotions. I am knowledgeable in all that can be accomplished through all forms of media, with an emphasis on digital and print. I am an effective communicator and researcher. I have an eye for design and love that aspect as well.
I enjoy being active in every type of social or business networking opportunity. I am a strong marketing director; I can write effective proposals, always finding the strongest win/win opportunities, as well as directing representatives in ways that will win the sale. I am a thorough researcher. I like to know everything about a business that I work with. I like to know what their competitors are doing. I have a good understanding of demographics and believe I can target and reach any demographic that I need to reach. I have worked extensively with direct mail campaigns. I have an active Tennessee Real Estate license. SOCIAL MEDIA LINKS
I do my own posting and some of my own photography, I took one photo that received over 8,000 “likes” on my magazine Facebook page. This was with $200 in promotion.
LinkedIn has over 200 million members and I scored in the top 1% of all profiles viewed in 2012. LInkedIn Profile; https://www.linkedin.com/in/sharon-thomas-a9104826/
Personal Facebook Page
https://www.facebook.com/sharon.thomas.942145
Strategic Marketing and Consulting - Facebook Page - (I recently shut down my website) https://www.facebook.com/StrategicMarketkngandConsulting/
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